The Coast Distribution System has launched its RV Healthy Roof marketing program for RV dealers.
The “Is Your Roof Healthy?” program provides the dealer the opportunity to offer a free RV roof inspection to customers, according to a news release from the Morgan Hill, Calif.-based distributor. The marketing program is designed to drive traffic to dealerships by providing a free roof inspection coupon. The dealer has the option of sending the coupon out in an e-mail blast or by mailing postcards to their database of customers and prospects. Dealers also receive a poster to display in their dealership advertising the free inspection.
The program is aimed at educating the RV owner on the importance of RV roof maintenance and helping dealers promote their services. Coast has partnered with Dicor Corp., a leading supplier of roofing technology, and RVP/Coleman, a leading manufacturer of RV air conditioners, to make this program a success. Participating dealers use a checklist when performing the roof inspections. At the end of the inspection, the dealer reviews the checklist with the RV owner and makes recommendations if maintenance is required.
Consumers can visit the RV Healthy Roof “Is Your Roof Healthy?” website to find a participating dealer. The website also provides roof maintenance tips and product information. Consumers can also sign up to receive periodic email updates with tips and product promotions. Visit the RV Healthy Roof “Is Your Roof Healthy?” program website at www.rvhealthyroof.com.
The Coast Distribution System is a leading North American manufacturer and distributor of recreational products and outdoor power equipment. The company has seventeen strategically located distribution centers in the United States and Canada, offering same day shipping for most products. Coast supplies products to the independent RV, marine, outdoor power equipment, and pool and patio wholesalers and dealers.