RV Trader, a division of Dominion Enterprises, experienced a record year in customer growth, online traffic and marketplace statistics in 2013.
RV Trader.com reported in a press release it showed a record 37% growth in unique visitor traffic year-over-year and a 49% growth in visitor traffic overall, according to Adobe Omniture analytics. Additionally, mobile visitor traffic was up 184%, while mobile page view traffic saw a substantial growth of 244% year-over-year. According to Comscore, RV Trader experienced a 39% lift in visitor traffic in 2013, while traffic for the year totaled five times higher than any other online RV classifieds site.
In keeping with RV Trader’s consumer branding initiative of 2013, “Leaving Footprints Across the Country,” the business heavily focused on rally sponsorships, consumer shows, partnerships, increases in social advertising, enhanced email marketing campaigns and search engine marketing spend. This resulted in a 14% growth in private-party ad placement and 110,000 total RVs for sale on the website – a record high. Additionally, the RV Trader consumer newsletter subscriber base grew 59% year-over-year. Social media channels also experienced significant growth, with Facebook followers up 88% year-over-year, Twitter showing an increase of 45%, and Pinterest topping the charts at 425% growth year-over-year.
RV Trader said that it now has over 50% of the U.S. RV dealer marketplace live on the site. The private-party marketplace remains healthy as well, with more ads placed on the site weekly than ever before. Dealer call volume was also on the rise, with a 40% increase in calls placed year-over-year and an increase of 24% in total leads placed on the site through enhancements such as “Get Best Price” and “Request Price.”
“RV Trader’s dedication to providing the best online marketplace for buyers and sellers was demonstrated this year,” said Tim Custer, general manager of RV Trader. “We are committed to offering best-in-class advertising and marketing solutions for dealers while providing top-notch customer service. At the end of the day, if we can generate more traffic to our site, better products for our dealer customers, and a healthy, online marketplace of buyers and sellers that produces quality leads and RV sales, everyone wins. The RV industry has seen a great year, and the momentum of such a positive year will only propel us forward as we kick off 2014.”
For more information, visit http://www.rvtrader.com, or call (877) 354-4068.
RVTrader.com, a leading recreational vehicle online marketplace and a division of Dominion Enterprises, has announced the launch of its $9.95 ad placement service for RV owners.
According to a press release, RV owners can post an ad for $9.95 with four photos for two weeks. The company said that more than one million visitors come to RVTrader.com every month to view over 75,000 RVs listed for sale across the U.S.
In addition to the $9.95 ad option, other ad placement options will also be available, including a “Top of the Line” ad for 12 weeks for $74.95 or one year for $99.95. The one-year ad option – an option that previously was unavailable – allows RV owners to post up to 20 pictures of their RV.
“Top of the Line” package buyers will also receive premium placement on the site’s homepage as well as on search results pages. For no charge, any RV owner who places an ad also gains exposure on RVTrader.com’s mobile website and iPhone application.
“We are excited about the new ad placement options on RVTrader.com. RV owners will now be able to place an ad for their RV at a huge discount – more than 50% off previous ad packages. Not only are we hopeful this will increase the number of new consumers visiting the site, we also hope to see former sellers coming back to post new ads as well,” said Tim Custer, general manager.
RVT.com, a leading Internet classified ad site for new and used motorhomes, has enhanced its online marketplace with the addition of two new websites, a new blog for RV enthusiasts and an ad campaign to bring RV buyers and sellers together more effectively and efficiently.
Formerly RVTrader.com, RVT.com has added several new features, including:
- Two new affiliate websites, rvtowables.com and rvmotorized.com.
- RVT.com blog — provides RV tips and articles as well as the latest RV news and information to a computer, mobile device or RSS reader.
- RVT.com Plus Ad Campaign – for one price, sellers can place an ad on RVT.com and enjoy an additional listing on either rvtowables.com or rvmotorized.com.
“We know what our customers want and don’t want, and fulfilling those requirements demands constant change in the ever-growing online advertising business,” said Rod Friesen, senior managing director, in a news release. “Being an online marketplace allows us to react swiftly to buyer and seller needs, and to ensure that RVT.com continues to provide our customers with the best options for placing their RV classified ads.”
At RVT.com, buyers can search for RVs by type, year, make, length, location and price range. Sellers have the option to list their RV for a 4-, 8- or 12-week period or until it sells, for a set price. Enchanced listing options are also available. The site provides an online ad generator to post an ad and photo. The RVT Price Checker searches the entire site’s inventory to provide high, low and average prices by vehicle make and model.
For dealers, RVT.com offers a dealer management interface that allows dealers to upload and change ads, track e-mail leads and monitor traffic. Multiple listing accounts start at $69/month.