The Special Equipment Market Association (SEMA) Show is shaping up this year to be one of the strongest in the event’s 47 year history, a good sign the business of vehicle personalization, customization and preservation is rebounding.
According to a press release, some 130,000 professionals from more than 130 countries are expected to attend the 2013 SEMA Show, which opened today (Nov. 5) at the Las Vegas Convention Center and runs through Friday. Attendees will be viewing the newest products, keeping up on the latest trends and learning the best business practices the $31 billion automotive specialty equipment industry has to offer.
More than 2,500 exhibitors will cover more than 1 million square feet of floor space. The vast majority of SEMA Show exhibitors and attendees are small business owners looking to network and find new opportunities to help them increase sales and profitability.
“We expect to fill every nook and cranny at the Las Vegas Convention Center this year,” said Peter MacGillivray, SEMA VP of events and communications. “We’ve even contracted for exhibitor space at the LVH (Hotel) next door,” MacGillivray says, noting that the association makes every effort to accommodate new exhibitors who typically bring new, innovative products to the industry.
Highlights for the show include:
• New Product: Nearly 2,000 never-before-seen products have already been entered in this year’s SEMA New Product Showcase. About 60% of 2012 attendees said they planned to buy something that was newly introduced at the Show. Exhibitors will continue to enter the Showcase by visiting www.semashow.com/new-products.
• Special Appearances: Dozens of heroes, celebrities and one-of-a-kind cars will be making appearances at the 2013 SEMA Show. To name a few, master builders Troy Trepanier and Chip Foose, West Coast Custom’s Ryan Friedlinghaus, NASCAR drivers Jeff Gordon and Danica Patrick, Vin Diesel’s 1969 Dodge Challenger from The Fast and the Furious and the 24 Hours of Le Mans-winning Audi R18 LMP1. A full list and schedule is available at www.semashow.com/celebrities.
• Special Events: A big part of the SEMA Show are the Special Events, where industry professionals are able to spend personal, face-to-face time with one another. Gatherings like the Exhibitor Appreciation Party and SEMA Industry Awards Banquet offer unique opportunities to network. New for this year is Cars and Coffee SEMA Edition, where all SEMA Show attendees can start each day networking over cool cars and fresh coffee. For a full schedule visit www.semashow.com/special-events.
• Education: The industry’s most successful and knowledgeable experts will be sharing their wisdom at the SEMA Education Institute’s SEMA Show Education Days. Free and “Pay-to-Attend” courses provide an unparalleled opportunity to learn first-hand what trends will affect business. Highlights include seminars on how to leverage the SEMA Data Co-op, the definitive, industry owned and operated centralized data repository that helps drive sales. To see available sessions visit www.semashow.com/education.
Organizers for this year’s edition of the Specialty Equipment Market Association Show (SEMA) are reporting that more than 2,100 companies have already secured space for the event, including 500 manufacturers that have never showcased their products at the event.
According to a press release, more than 130,000 industry professionals are expected at the upcoming SEMA Show, a trade-only event open only to those employed in the automotive industry. The show is set to run Nov. 5-8 at the Las Vegas Convention Center
SEMA also announced that the Show Exhibitor Services Manual (ESM), an informative guidebook for preparing for the event, has been redesigned to feature a new look and easy navigation. Available online at www.SEMAShow.com/esm, the resource includes general information about exhibiting at the upcoming event, a list of cost-saving deadlines and all the online forms an exhibitor needs to secure booth items at the show.
“While every exhibitor will find the ESM to be a vital resource, we strongly encourage first-time exhibitors to find some time in July to familiarize themselves with the manual,” said Peter MacGillivray, SEMA vice president of events and communications, in a press release. “Deadlines start appearing at the end of the month; in many cases, exhibitors will see significant cost-savings and generate maximum exposure by beating those deadlines.”
He added, “The redesigned ESM comes at an ideal time, as exhibitors are now gearing up to register staff, book hotel rooms and planning the physical layout of their booths. Of particular interest at this time is the information under ‘About the Show’ section, where exhibitors will find a list of frequently asked questions, a glossary of terms and details about what is included with a booth.”
For exhibitors looking to maximize exposure at the 2013 Specialty Equipment Market Association (SEMA) Show, the New Products Showcase serves as one of the best opportunities for reaching thousands of industry buyers and media. According to a press release, exhibitor applications for the showcase are now available at www.SEMAShow.com/newproducts.
“If an exhibitor wants to get their product out in front of buyers, entering the New Products Showcase is a no-brainer,” said Peter MacGillivray, SEMA vice president of communications and events. “An overwhelming majority of buyers look to the showcase, all in hopes of finding products that they can add to their business.”
Open to all exhibitors, the New Products Showcase offers categories for all-new products as well as previously introduced products. Products that do not meet specific criteria in terms of when they are available for shipment are included in the showcase as a featured product. Products are submitted and featured based on market categories. There is no cost for the first product category submission, provided that the submission is entered before the early registration deadline and received online.
In addition to increased exposure at the SEMA Show, every product in the showcase is photographed and featured in SEMA News. The trade magazine is distributed to 18,000 industry professionals monthly.
Images and details of all products from the Showcase are also made available to media throughout the world. An analysis of SEMA Show media coverage showed that exhibitors who participated in the 2012 New Products Showcase had higher levels of exposure in stories after the Show.
SEMA has also partnered with Autoweek magazine to further increase exposure for all products in the showcase. All products will automatically be enrolled at no cost into Autoweek’s exclusive SEMA Collection digital marketplace, where the products will be promoted to enthusiasts throughout the year. To learn more about Autoweek’s exclusive SEMA Collection digital marketplace, visit http://sema-collection.autoweek.com/register.
Taking place Nov. 5-8 in Las Vegas, the SEMA Show is the premier automotive accessories trade show in the world. Featuring more than 2,000 manufacturers and more than 130,000 industry professionals from all over the world, the SEMA Show includes educational seminars, networking events and more.
The Specialty Equipment Market Association (SEMA) has opened registration for the 2013 SEMA Show, set to take place Nov. 5-8 in Las Vegas.
“Preregistering online and obtaining approval well in advance of the show is the most efficient and most economical way to obtain credentials to the SEMA Show,” said Peter MacGillivray, SEMA vice president of events and communications, in a press release. “In addition to paying a lower cost, attendees are able to receive their badges in the mail before the SEMA Show so that they can hit the show floor running when they arrive.”
Those interested in exhibiting can register using the “Exhibitor” link on the SEMA Show registration page. Individuals will need to select their company name and have their SEMA password ready.
Buyer registration is available using the “Attendee” link on the registration page. The early registration deadline fee is $25.
Buyers who have been approved for previous SEMA Shows can expedite the registration process, SEMA said, by entering the email address that they last used to register. Past attendees who have forgotten what email address they used may call customer service at (866) 229-3687.
Registrants who have never been to the SEMA Show before can expedite the registration process by having proof of industry employment ready to upload, SEMA said.
Members of the media should register using the “Media” link on the registration page and may be required to submit proof of media status, regardless of attendance history, SEMA said.
Nearly 2,000 exhibitors are confirmed to participate in the 2013 Specialty Equipment Market Association (SEMA) Show priority booth selection process taking place later this month. According to a press release, the number represents a 6% increase over the number of companies that participated in the process in 2012.
“With the increased commitment exhibitors are demonstrating earlier in the year, it’s apparent the SEMA Show provides unmatched brand-building visibility and sales exposure in one venue,” said Peter MacGillivray, SEMA vice president of events and communications, noting the show takes place Nov. 5-8 in Las Vegas.
Manufacturers exhibit at the event each year to showcase new automotive parts and accessories, and to connect with more than 60,000 buyers from throughout the world. Through programs and features such as the New Products Showcase, product demonstrations and sectionalized floorplan, exhibitors are able to connect with the most relevant buyers.
“The earlier a company signs up, the more likely they are to take part in all the added-value programs we have available,” MacGillivray said. “We’ve seen direct connections between the amount of planning a company does to the level of success they achieve.”
Nearly 70% of buyers visit the SEMA Show with a plan and identify the exhibitors they want to meet with in advance, according to a 2012 SEMA Show survey. The most influential factors that buyers reported as having an impact on their decision to visit an exhibitor were participation in the New Products Showcase, the Show directory listing, and pre-Show contact from an exhibitor.
Companies may still sign up to exhibit at the upcoming show at www.SEMAShow.com/buyabooth. Attendee registration will be available from the site in early May.
Towing product supplier CURT Manufacturing LLC was awarded first place in the New Product Showcase Van/Pickup/SUV category for their new Easy Mount Electrical Brackets during the Specialty Equipment Market Association (SEMA) show in Las Vegas.
According to a press release, the award recognizes the most revolutionary automotive products being introduced to the market. Criteria for the award are based on superiority of innovation, technical achievement, quality and workmanship, and consumer appeal and marketability.
CURT’s Easy Mount Electrical Brackets provide a simple solution for dangling tow wiring. The brackets mount to a trailer hitch receiver tube with two stainless steel carriage bolts so only one wrench is needed for installation and no drilling is required.
These solid steel brackets won’t break like plastic products and their durable powder coat finish and stainless steel hardware stand up to rust. They are offered for 4- or 5-way flat plugs or in combo models that fit both 4- and 5-way flat and 6- or 7-way round plugs simultaneously. Options include all common trailer hitch receiver tube sizes.
The Specialty Equipment Market Association (SEMA) Show priority space selection process concluded earlier this month, with nearly 2,000 exhibiting companies securing space for the upcoming event. The trade-only event will take place Oct. 30-Nov. 2 in Las Vegas.
“After the three-week space selection, we are more excited than ever for the upcoming SEMA show,” said Peter MacGillivray, SEMA vice president of events and communications, in a press release. “Exhibitors have great optimism for the show. They have made it clear that Las Vegas is the place they want to be in October and their plans are already well under way to showcase their newest innovations.”
The number of exhibitors in several segments has already surpassed the total number featured at last year’s show. Those sections include Hot Rod Alley, Racing & Performance, Restoration Marketplace and Wheels & Accessories.
Exhibitors will continue to sign up for the show up until the event takes place and new exhibitors will be added to the online floorplan as they are confirmed. Details about the 2012 SEMA Show, including information on how to attend and exhibit, are available at www.SEMAShow.com.
Applications are now available to exhibit at the 2012 SEMA Show, the premier automotive trade event where manufacturers of specialty parts and accessories connect face-to-face with more than 60,000 quality buyers from throughout the world. The application, or Exhibitor Space Rental Agreement (ESRA), is available at www.semashow.com/buyabooth.
According to a press release, submissions are accepted any time before the event takes place Oct. 30-Nov. 2, but manufacturers who return their ESRA with a deposit by April 27 will “have greater opportunities to collaborate with show organizers and participate in the Priority Booth Selection Process.” The selection process is the first opportunity exhibitors have to select the actual location of their SEMA Show booth.
“The Priority Booth Selection Process is the best time for exhibitors to select their space at the show,” said Tom Gattuso, SEMA director of trade shows. “We highly recommend that exhibitors take part in the space selection process and commit to participating in the SEMA Show as early as possible. This really gives exhibitors the time they need to plan and prepare for the upcoming show, and it allows for our staff to work with and assist as much as possible.”
To further assist exhibitors in obtaining the greatest return on their investment, the SEMA Exhibitor Education Summit is now open to all exhibitors and potential exhibitors to register. Taking place April 2-4 in Las Vegas, the summit is an intensive program designed to connect exhibitors with key individuals and provide participants with up-to-the-minute insights into the show. Complimentary hotel rooms for and meals at the summit are included. Certain conditions do apply and are explained at http://www.semashow.com/Exhibitor-Summit, or can be obtained from Casie Stock at firstname.lastname@example.org or 702/450-7662, ext. 109.
Car manufacturers might still be struggling to emerge from the depths of the industry’s worst downturn since the Great Depression, but the so-called “aftermarket” is firing on all cylinders – perhaps in part because of the weak economy.
As reported by MSNBC, with American motorists forced to hang on to their cars longer than normal, they’re spending more on maintenance, and that’s a big portion of the estimated $30 billion in annual revenues generated by some 6,700 car parts manufacturers, distributors and retailers who make up the Specialty Equipment Market Association (SEMA).
Car owners can shake off their boredom by dressing up their old car with some new features, perhaps some new alloy wheels, a custom grille, sports seats or even an entirely new, high-performance crate motor, like the one introduced by Chevrolet at this year’s SEMA trade show.
The annual event is a showcase of just about everything automotive — everything from air fresheners to wild (and sometimes wacky) concept vehicles.
Nearly 2,000 different exhibitors crammed into the sprawling Las Vegas Convention Center last week to pitch their wares to more than 135,000 wide-eyed attendees from over 100 countries.
“It certainly demonstrates there’s a reason to be optimistic about the future of the auto industry,” said Peter McGillivray, the trade group’s vice president of marketing, as he stared out at one of the convention center’s crowded halls.
With one of the largest stands at the million-square-foot show, Chevrolet created a life-size “Hot Wheels” track to show off a custom Camaro painted in an eye-popping metallic green. Dubbed the “Chevy Hot Wheels Camaro Concept,” it’s currently a one-off for the annual automotive extravaganza, though executives of the carmaker hinted they could find a place for it in the growing Camaro line-up.
MSNBC reported that the Chevrolet display also featured a dozen different concepts based on its new Sonic subcompact — from the Sonic All Activity Vehicle, designed by racing great Ricky Carmichael, to the Sonic Boom, a prototype featuring two large subwoofers and 10 six-inch midrange speakers mounted in the rear hatch in a pair of turbine engine-like clusters.
The annual SEMA show was originally designed as a showcase for automotive suppliers and vendors, and sure enough there were plenty of exhibitors who’ve come up with a great idea, cobbled together a prototype in their garage and showed up hoping to sell some of their new widgets.
But automakers like Chevrolet have also ramped up their presence in recent years.
Chris Perry, Chevy’s vice president of marketing, suggests the show provides “a great canvas” to pitch its products to those who influence market trends. Indeed, SEMA’s McGillivray contends that the show and other organization events “can influence as (many) as one million vehicle purchases a year.”
The SEMA Show has evolved in other ways.
While performance parts — like fast-shifting gearboxes and supercharged motors — were the show’s original focus, there has also been what McGillivray calls a “mind-boggling” growth in the number of vendors showing off their mobile electronics gear.
That’s no surprise. With roads more crowded than ever, fuel prices hovering just below record levels and tough new mileage standards going into effect, motorists are looking for other ways to improve the performance of their cars.
Like completely updating a car’s interior.
“We’ll manufacture the interior in a day” and install it a day later, suggested Brooks Mayberry, the CEO of Katzkin — a SEMA member that produces customized replacement leather seats and finishes for more than 2,000 different vehicles.
The firm recently signed a deal with national dealer chain CarMax to offer both used and new car buyers the chance to upgrade their vehicles. And the company was at SEMA hoping to drum up even more business.
Provo, Utah-based Progress Manufacturing Inc. announced that out of more than 1,500 new products displayed at the 2011 SEMA show, the Fastway Flip automatic jack foot was picked as one of the Top 15 by Popular Mechanics.
The Fastway Flip is a trailer jack foot that automatically flips up and down as users retract and extend the jack. The Flip jack foot eliminates the hassles of storing and stacking wood blocks, or finding a place to store a removable extension. It puts itself away every time and requires no springs, cable or pins.
The Flip jack foot won the Popular Mechanics 2011 SEMA Editor’s Choice Award this year, and won Best New Van/Pickup/Sport-Utility Product by SEMA last year. The SEMA show, held annually in Las Vegas, is one of the largest automotive specialty products event in the world which attracts more than 100,000 industry leaders.
“It is a huge honor to receive this award, especially considering the other products that we were in competition with,” said Trevor Millar, Fastway sales account manager. “The Flip automatic jack foot won because of its simplicity. It is a product engineered to make life easier. This forward thinking and ingenuity is what Fastway Trailer Products is all about.”