Madison Heights, Mich.-based Sika Corp.’s Industry Business Unit announced the promotion of Timothy Zobrist to the position of regional sales manager – East, Transportation/A&C Business Unit, effective April 1.
According to a press release, Zobrist will be responsible for planning and ensuring the successful execution of the sales strategy for the East region, which includes four sales territories and associated personnel. He will also be responsible for maintaining focus on key accounts.
Zobrist began his career with Sika in 1994, working in various sales roles including sales director and area manager in the Transportation/A&C Business Unit. Most recently Zobrist has driven specific business unit growth initiatives, while also serving as a coach and mentor for newer members of the Sika team in key account management and the Sika sales process that creates value for Sika customers.
For additional information visit www.sikausa.com or contact Sika directly at (248) 577-0020.
Madison Heights, Mich.-based Sika Corp., a sealant and adhesive supplier to the RV industry, will participate as an exhibitor at the 50th Annual National RV Trade Show, Nov. 27 – 29, in Louisville, Ky.
According to a press release, Sika will present its full range of product technologies used in manufacturing and repairing recreational vehicles including Sika MultiSeal Plus roof repair tape, Sikaflex-715 roofing sealant, Sikasil silicones; Sikaflex polyurethane sealants and adhesives and SikaFast 2-component MMA structural adhesives.
“The RV industry is a dynamic and challenging environment. OEMs are demanding lighter, safer vehicles, lowered operating and repair costs combined with improved reliability and durability,” said Tony Martin, vice president, transportation and appliance and components. “Sika, as supplier and partner to the leading recreational vehicle manufactures and aftermarket supply and repair centers provide the broadest range of state of-the-art technology solutions to assist the industry in meeting their challenges.”
Sika will display product in Booth #542, located in the lower arena of the Kentucky Exposition Center.
Longtime sealant and adhesive supplier Sika Corp. has launched a new comprehensive RV aftermarket merchandising program, according to a press release.
This program features graphics displaying an RV schematic that illustrates the correct Sika products to use for the repair application and also color codes the appropriate stocked Sika product. The shelving graphic color coordinates the product with the application and offers the benefits of each product.
A 3-foot by 4-foot wide merchandising plan-o-gram gives retailers the option of using displaying in the main aisle or on an end cap. Sika products stocked in the merchandising program are: Sikaflex-221, Sikaflex-252, Sikaflex-505UV, Sikasil-GP, Sikaflex-715 and Sika MultiSeal Plus.
Sika said that it introduced the RV aftermarket merchandising program last year’s Louisville Show where it caught the attention of many retailers, including Camping World. In January 2012, Camping World contracted Sika to be its only full product line supplier in the sealant and adhesives category in all 83 locations. In addition, Sika products in the aftermarket program are distributed through AP products, a recognized leader in the RV supply chain.
“Sika’s new RV aftermarket merchandising program development was a real team effort with input from both Sika and leading RV distributor, AP Products,” said Tony Martin, vice president, transportation and appliance and components. “Sika has long been recognized by the major recreational vehicle manufacturers as the leading supplier of bonding and sealing technologies for assembly operations. Offering the same range of products to the RV aftermarket repair and service is a win-win for retailers and end users. This maintains Sika’s position as the leading innovator in this highly competitive market.”