Dublin, Calif.-based dealership Sky River RV has introduced the Educational Recreation Vehicle Information Network (ERVIN), offering another “virtual sales tool” for consumers at the company’s four-acre indoor showroom.
“ERVIN allows the customer to interact with a touch screen monitor and ask questions,” said Scott Thorpe, managing partner, in a press release. “They receive specific information on the RV they are interested in. ERVIN shows the customer’s specifications, floorplans, video and other information to further educate the buyer. When it comes to towable product ERVIN takes the guess work out of what the customer can tow. We want the customer to be part of the process and ERVIN brings us one more tool in our pursuit of that strategy.”
The showroom has over 100 lighted RV’s displayed and “in an environment that puts the consumer as close as possible to what they will experience once they purchase an RV,” according to the release.
ERVIN will make its debut at the Bay Area RV Expo held at Sky River RV Dublin from May 11-20. For additional information on Sky River RV’s Dublin store and to preview some of the products on display, visit the stores website at www.SkyRiverRVs.com or call (925) 447-7200.
Sky River RV is hosting the East Bay RV Expo “Spring Showcase” from March 9-18 at its new dealership in Dublin, Calif., which opened last November.
“We will be showcasing some of the latest RVs that have just been released from the industry’s finest manufacturers. It’s a great atmosphere and experience for first-time or experienced RV buyers,” Managing Partner Scott Thorpe of Sky River RV said.
The event will offer new and pre-owned RVs that cover the entire RV spectrum, as well as the opportunity for customers to see the A to Z of RVs in one convenient location. Technicians will also be available to answer questions.
The Dublin facility sports a three-plus acre showroom, including a 65,000 square-foot expansion, and over six acres of outdoor display. Sky River RV operates a service and parts department in Livermore in addition to its full-service stores in Dublin, Paso Robles and Pismo Beach.
For more information about the “Spring Showcase” RV Expo, visit http://www.bayarearvexpo.com.
Sky River RV will host the Bay Area RV Expo Jan. 6-16 at its new dealership in Dublin Calif., according to a press release.
“The Expo will be the Northern California premiere of the new Vantage travel trailer from Keystone as well as the new Warrior toy haulers from Extreme Warrior,” said Scott Thorpe, managing partner of Sky River RV.
The event will offer new RVs from a broad range of manufacturers along with pre-owned units. In addition, technicians and manufacturer reps will be on hand to answer customer questions.
The event will offer several free amenities included parking, admission, food, informative RV seminars and entertainment. Customers who purchase RVs will spend time in the money machine with the opportunity to put a little cash back in their pockets. Anyone who attends will be able to enter a raffle for a flat panel TV with no purchase necessary. With over four acres display area under roof, weather will not have an impact on the expo. An additional outdoor display will handle the overflow of products.
Sky River RV has two additional California stores located in Pismo Beach and Paso Robles.
For more information you can visit www.BayAreaRVexpo.com or call 1-855 4RV-EXPO. For additional information on sky river RV’s Dublin store and to preview some of the products on display visit the stores website at www.SkyRiverRVs.com or call (925) 447-7200.
Sky River RV held a grand opening Nov. 16 at the dealership’s new store in Dublin, Calif., that included a ribbon cutting with the local Chamber of Commerce and a silent auction to benefit a non-profit educational development school for children.
The Dublin facility sports a three-plus acre showroom, including a 65,000 square-foot expansion, and over six acres of outdoor display space.
“It’s what you’d think an RV dealership should be like,” said Dave Cook, an RV consumer from Pleasanton, Calif. “It’s an interactive display with all types of product, everything is in full operation – lights on, TV’s on, music playing, and educational videos about the RV industry. It’s truly an RV shopper’s dream.”
Sky River RV reported the auction was a success for The School of Imagination and Happy Talkers in Dublin. “Sky River RV has a commitment to reach into and be an important part of the communities we operate in,” said Scott Thorpe, the store’s managing partner. “We were able to raise several thousand dollars with the help of other local merchants and the community for The School of Imagination.”
“This event was mutually beneficial for both of us,” said Chris Williams, marketing manager for Sky River RV. “We raised thousands of dollars for the School of Imagination and sold several units in the midst of the event. We also contracted a few others for our inside storage facility. Overall, it has been a great success for everyone involved.”
Sky River RV sells new and pre-owned RVs, representing major brands that include Keystone, Forest River, Monaco, Newmar, Skyline, Thor Motor Coach, Livin’ Lite, and Extreme Warrior.
“We have plans for continued growth in this store. A lot of people have worked very hard to bring this Dublin store to the market. We’re very pleased that it has already proven to be something special in the Bay Area,” said Thorpe.
Sky River RV operates a service and parts department in Livermore in addition to its full-service stores in Dublin, Paso Robles and Pismo Beach.
California-based Sky River RV has moved its Phase 2 expansion plans for its new Dublin store ahead of schedule, according to a press release.
“Sky River RV has agreed to expand its current indoor facility by an additional 65,000 square feet.” said Rick Woodward of CRS Walnut Creek, who represents Sky River RV.
Sky River RV Dublin recently held the grand opening at its new Dublin location. “The look on the customers face told the whole story. The owners have created an interactive environment that the customers love and is a real pleasure to work in,” said David Raggette, sales manager. “The store showcases a two-plus acre indoor showroom, storage and parts department. It also has over six acres of outside display space conveniently located at the Interchange of highway 680 and 580 in the East Bay of Northern California.”
“We are very pleased with the results so far. We are in the beginning stages of a long-range business strategy in the Dublin Store,” said Scott Thorpe, managing partner. “Phase 2 should be completed by year end at which time the store will have over four acres under roof for sales, consignment, service, parts, storage and rentals. Phase 2 will also include the completion of the six-acre outside display.”
Sky River RV operates a service and parts department in Livermore in addition to its full service stores in Dublin, Paso Robles and Pismo Beach. The dealer represents the Keystone, Newmar, Skyline and Coachmen brands. They have recently added Thor Motor Coach, Extreme Warrior and Monaco R-Vision to its product lineup in the Dublin location.
Sky River RV is will be opening a new dealership in Dublin, Calif., by Aug. 1, according to a press release. Plans are being made for the grand opening and details of the event will be made public soon.
The new store will be located on six acres of land with over two acres of indoor showroom, located with freeway frontage at the intersection of Interstate 580 and Interstate 680 in the East Bay Area of Northern California.
Sky River, based in Paso Robles, Calif., said the new outlet will sell new, pre-owned and consigned RV’s. Additional services will include storage and rental, and RV service. A large parts and accessory department will also be available for the customer and the indoor showroom will have many interactive and virtual displays.
“The new store in Dublin is being built as a destination store,” says Scott Thorpe, managing partner of Sky River RV. “We are building something special that will attract the first time and seasoned RV enthusiast. Even if they are not in the market at the moment we want customers to come relax and enjoy what could be a part of their future.”
“With the addition of the new store in Dublin combined with our existing stores in Livermore, Paso Robles and Pismo Beach, we feel we are positioning ourselves in Northern California to better service our existing and future RV customers. The company has plans to expand into the Southern California market and will be representing some of our current manufacturers in October at the Annual RVIA Show in Pomona.”
Sky River RV handles a number of high-profile brands, including Newmar, Thor Motor Coach, Fleetwood, Monaco, Coachmen, Keystone, Airstream, Roadtrek, Forest River, Earthbound and Skyline.
“With indoor and outdoor product displays we feel we can better display the RV lifestyle to our customers while presenting our manufacturers products in atmosphere that is as if the customer was out enjoying the RV for the first time,” said Thorpe
For more information about the new store and its products you can visit the dealerships website at: www.SkyRiverRVs.com
Dealers are beginning to ramp up their marketing campaigns now that the economy is slowly returning.
In fact, Angel Valenzuela, sales manager, Sky River RV, Paso Robles, Calif, plans to step up his ad budget 25% this year, RV Executive Today reports in its online edition.
“A change is coming, and we really feel good news is around the corner,” he says. “We’re starting to see a relaxing in banks giving loans to people, and I think this thing is about to take off.”
Valenzuela isn’t the only optimist who’s jump-starting his ad campaign.
“Many dealers are finally saying, ‘I survived the recession and now I need to start marketing again,’” says Ron Wheeler, CEO of Wheeler Advertising, Arlington, Texas. “They’re ready to make some long-range plans versus looking at things one month at a time.”
With money still tight, though, dealers will be thinking extra hard about where to spend their ad dollars and about which mix of traditional, digital, and social media will bring the best results. Experts say all three are mandatory and should be treated as a multi-pronged approach rather than as separate efforts. “Don’t treat them like they’re each a silo – they must work together,” says Wheeler. “It’s all about integrating them to get the best bang for the buck.”
Social media venues such as Facebook and YouTube can be tremendously valuable for dealers, but only if used correctly. And traditional media are still powerful venues but can be pricey.
For tips from the pros on how to blend the old with the new and make the most of their unique strengths, read “Making The Pitch: Dealers Refocus On Advertising As Market Slowly Returns” in the January issue of RV Executive Today.