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Lippert’s Solera Awnings Seeing Rising Sales

May 17, 2013 by · Leave a Comment 

Solera awning from Lippert

Goshen, Ind.-based Lippert Components Inc. reported that its line of Solera awnings are now carried on more than 65 recreational vehicle brands, according to a press release.

Assembled entirely in Indiana’s Elkhart County, the product is an example of LCI’s vertically integrated production capabilities, with certain parts created in its Indiana-based aluminum extrusion plant. More than 250 awnings are now being produced daily at LCI’s facility with capacity for additional volume.

“OEMs are attracted to Solera Awnings for several reasons,” said Lippert Vice President of Sales Andy Murray, “First, we’re dedicated to building the best quality product on the market, and second, we will continue our research of industry-first innovations to add to the Solera Awning. The industry is moving towards all-electric products and we are taking the lead by creating awnings that are of high quality and easy for consumers to operate. In addition to the Solera power awning, we are also producing slideout awnings of the same quality.”

Josh Miller, product manager for Keystone RV Co.’s Sprinter, noted, “Lippert’s awning enables the camper to shed rainwater left or right, depending on the campsite. RV owners like the manual override because, in case of a power failure or motor failure, all it takes is a power drill to retract or open the awning.”

LCI’s Mobile Outfitters aftermarket division has been receiving similar feedback about Solera Awnings. “The unique design features of Solera also make it popular among our network of dealers and distributors,” said Mobile Outfitters’ General Manager Steve Paul. “Our Solera aftermarket sales and replacement parts program is now ready to go for 2013-2014. These parts are currently available through warehouse distributors in the United States and Canada.”

RV Product Manager Steve Christenson from Bell Industries added, “We’re getting more and more calls from dealers every day asking about the Solera Awning product. We’re in the distribution business and our goal is to fulfill our customers’ wants and needs. We’re seeing a lot of great things coming down the pipe with Lippert Components and we’re excited to continue building this relationship.”

 

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OEMs, Dealers See Benefits of Solera Awnings

October 30, 2012 by · Leave a Comment 

Goshen, Ind.-based Lippert Components Inc. (LCI) reported its line of Solera awnings have been well received by OEMs and dealers, according to a press release.

Assembled entirely in Indiana’s Elkhart County, the Solera awning is an example of LCI’s vertically integrated production capabilities, with certain parts created in their Indiana-based aluminum extrusion plant. Over 40 RV OEMs now install the LCI Solera awning as standard or optional equipment.

“OEMs are reporting several benefits of our Solera awning,” said Lippert Vice President of Sales Andy Murray. “For example, Solera awnings are engineered to hold up against the elements. The fabric is cold-crack protected to below zero temps and is of a high-tensile strength. Our fabrics are also universal in style to drastically reduce SKU management and meet fire-proof ratings under the FR302 and NFPA-701 standards.”

Josh Miller, product manager for Keystone RV Co.’s Sprinter noted, “Lippert’s awning can adjust on either side easier than the competition with a friction joint that enables the camper to shed rainwater left or right depending on the campsite.”

Lippert said that Solera awnings were also generating sales to RV consumers through Lippert’s Mobile Outfitters aftermarket division.

“Solera awnings have an easy ‘plug-and-play’ upgrade from manual to power,” said Mobile Outfitters’ General Manager Steve Paul. “There is no need to disassemble the awning to install a motor, and there’s no change out of adjustable arms when upgrading to a power awning. These design features make Solera a popular seller among our network of dealers and distributors.”

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