Columbia Northwest Inc./Aliner’s new Somerset line of high-quality folding camping trailers has been well received at recent trade shows since its production launch in September, according to a press release.
The Somerset line currently features six models ranging from 10 to 14 feet. The company noted that “in a unique effort to continue to produce the highest quality trailers possible, Columbia Northwest is setting a controlled production output, offering the brand to a limited number of markets at the onset.”
“Unlike most product launches in the industry, we have decided to grow in a planned and structured manner in order to meet dealer demands in the most optimal way possible,” said Ned Collins, CEO of Mount Pleasant, Pa.-based Columbia Northwest, of the company’s unwavering commitment to quality and attention to detail. “We are willing to sacrifice short-term sales growth for long-term market penetration, stability and strong dealer relationships.”
The company said that the Somerset name is a nod to Somerset, Pa., where the Coleman line of trailers was manufactured by FTCA Inc. After the Coleman plant closed in early 2011, Columbia Northwest, located just one county away, took action to keep the products and their heritage alive. Many former supervisors, managers and even equipment found a new home with Columbia Northwest.
“For 40 years, these products were the market leader representing 30% to 50% of any given category,” says Allan Reeping, sales director for Columbia Northwest. “We are working to ensure that this standard is upheld as we determine our distribution method.”
Columbia Northwest is currently working with the dealer network most recently associated with FTCA as well as setting up existing Aliner dealers to carry the Somerset line where appropriate. The company has assigned over half of next year’s planned production, and expects to have the remainder to be assigned early in 2012.
For more information on Columbia Northwest, visit www.aliner.com.