Prime Time Ships Out 1,000th Crusader Fiver

June 14, 2011 by · Comments Off on Prime Time Ships Out 1,000th Crusader Fiver 

Mark Clay (L), general manager, is shown with Jim Hicks, president of Southern RV Supercenter, taking delivery of the 1000th Crusader produced by Prime Time Manufacturing.

Mark Clay (L), general manager, is shown with Jim Hicks, president of Southern RV Supercenter, taking delivery of the 1000th Crusader produced by Prime Time Manufacturing.

Prime Time Manufacturing recently built the 1,000th Crusader fifth-wheel at its production facility in Wakarusa, Ind. The milestone unit was sold and delivered to Southern RV Supercenter, a multi-store dealership headquartered in Bossier City, La., which is the largest volume Crusader dealer in North America.

Prime Time President Jeff Rank made the arrangements for the sale of the special 298 BHD Crusader. “Southern RV was one of the very first Prime Time dealers when we started the company in 2009,” he said. “We are thankful for their continued commitment and support of Prime Time Manufacturing. It’s an honor to deliver Crusader number 1,000 to Jim and his team in recognition of their outstanding sales success.”

In accepting the 1,000th Crusader, Jim Hicks, president of Southern RV Supercenter, noted, “Like all of the Prime Time products, Crusader has several fantastic floorplans with lots of easy-to-sell features.  Our retail customers think the Crusader looks great and our sales department loves to sell them. Crusader has quickly become a big part of our business.”  Southern RV Supercenter has additional locations in Tyler, TX and Lafayette, LA.

Prime Time Manufacturing is a division of Forest River Inc., a Berkshire Hathaway Inc. company. Prime Time, founded in July 2009, offers towable RV’s under the brand names of Crusader, LaCrosse, Tracer and Sanibel. For more information regarding Prime Time Manufacturing, visit or call (574) 862-3001.

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Southern RV Acquires 2nd Louisiana Location

June 10, 2010 by · Comments Off on Southern RV Acquires 2nd Louisiana Location 

Southern RV Supercenter of Bossier City, La., announced today (June 10) that it has acquired Stevens RV Center of Lafayette, La.  The acquisition was effective June 1.  Both dealerships carry multiple brands of the leading motorhomes, fifth-wheels, travel trailers and popup campers.

Southern RV Supercenter was established in 2000 in Bossier City, Louisiana, and opened a second dealership in Tyler, Texas, in 2007, making it the largest dealer in the tri-state region.

“Our expansion into south Louisiana will strengthen the company’s market penetration in Louisiana and East Texas,” said Southern RV owner Jim Hicks. ”With over 40 years in the RV business, we believe that Stevens RV has the reputation and quality of service and products that creates a good match with the Southern RV organization.   We value the RV experience that Stevens RV brings to the table.”

The new Lafayette location is a full-service dealership offering hundreds of new and used RVs for sale.  There is also a fully stocked parts department and a 12-bay service facility.  It is an authorized warranty repair center for Thor, Forest River, Keystone brands and others.  The Lafayette store employs several RVIA/RVDA certified technicians.

RV inventory at the Lafayette location includes Damon, Coachman and Forrester motorhomes; Alpine, Avalanche, Laredo, Fuzion, Jayco, Cardinal and Sandpiper fifth-wheels; and Springdale, Sandpiper, Jayco, Lacrosse and Tracer travel trailers.

The Southern RV Lafayette facility is located two miles north of I-10 on the I-49 frontage road.

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