Keystone RV Co.’s original brand, the Sprinter, will be led by five-year Keystone veteran Josh Miller, according to a press release. Miller takes the reins as the Sprinter/Copper Canyon division closes in on production of 80,000 campers and its 15-year anniversary.
Keystone group general manager Matt Zimmerman described the unique position Sprinter occupies at the Goshen, Ind.-based builder, noting, “As the brand that literally started it all for Keystone, we take seriously our responsibility to keep Sprinter at the forefront of the industry. Josh’s experience along with the strength of the team will ensure that Sprinter remains one of Keystone’s top selling lines well into the future.”
With over 250 dealerships across the United States and Canada, the Sprinter name is synonymous with family camping. Sprinter’s motto, “We Make Camping Easy,” describes the brand’s well-established approach to product development. According to Miller, “Our focus is to deliver to our dealer partners and mutual customers a truly dynamic “camping made easy” camper. It will be the first priority of business. This story resonates with our customers whether they are new to camping or experienced RVers.”
Prior to his promotion, Miller served as district sales manager for Keystone’s Laredo division, recently helping Laredo earn double-digit market share growth. “I’m looking forward to the challenge of working with our dealers as we introduce new Sprinter and Copper Canyon models,” he said. “We believe Sprinter’s best years lie ahead.”
A graduate of Purdue University, Josh, his wife Danielle, son William (age 3) and daughter Mallory (1) reside in Elkhart, Ind. He can be reached at 574-535-1930 or by email at firstname.lastname@example.org.