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SSI: June Towable Registrations Increase 7.3%

August 22, 2014 by · Leave a Comment 

                                                                                                                                               According to the latest RV retail registrations report from Statistical Surveys Inc. (SSI), towables continued their upward climb in June.

Total retail sales in June were 7.3% ahead of sales in June, 2013.

For the first half of the year, towable sales were up 6.3%. According to SSI, the June growth came in travel trailers and fifth-wheels.

• Sales for the high-volume travel trailer sector grew 10.7% for the month and 8.8% year-to-date.

• Fifth-wheel registrations rose 0.9% in June and were up 1.8% for the six months.

• Folding camping trailer sales were down 11.4% for the month and 6.3% through the first six months.

• Park model sales fell 2.5% in May and 5.5% for the six months.

Forest River Inc. led the towable RV market in June with 37.4% market share, with Thor Industries Inc. coming in with 36.9% market share and Jayco Inc. holding 13.1% of the market for the month.

Through the first six months of 2014, Thor held 36.7% of the towable market share, just slightly ahead of Forest River’s 36.6% market share, with Jayco rounding out the top three with 13.1% market share.

By segment, Forest River was No. 1 in travel trailer sales through the first six months with 37.7% market share, followed by Thor with 34.4% and Jayco with 14.1% market share. In fifth-wheels, Thor held the top spot with 49.3% market share, followed by Forest River with 31.1% and Jayco with 8.7%.

In folding camping trailers, Forest River had 64.3% market share in the first six months, followed by Jayco with 14.2% and Columbia Northwest with 10.8%.  The top three park model builders for the first six months were Kropf Manufacturing Co. Inc. with 15.6% market share, Skyline Corp. with 13% market share and Thor with 12% market share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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SSI: Canadian Retail Sales Decreased in Sept.

November 26, 2012 by · Leave a Comment 

Retail sales of towable RVs in Canada in September fell 12% from September 2011, Statistical Surveys Inc. (SSI) has reported.

By segment travel trailer sales were off 10.6%, fifth-wheels sales dropped by 13%, camping trailer sales fell 26.5% and park model sales decreased 12.3%.

Thor Industries Inc. remained the top-selling towable brand with a 35% market share. Forest River Inc. was second with an 18% share.

Year-to-date, towable sales are flat, up a scant 0.2% through September compared to the first nine months of 2011.

For the first time ever, the Canadian towable report includes retail sales from the province of Quebec.

On the motorized side, all motorhome sales were off 27% in September. Class A sales were down 29.7% and Class C sales were off 22.1%.

Forest River was the overall market leader with a 34.7% share. Thor was second with a 17.6% share.

Year-to-date, retail sales were down 3.3% through September.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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SSI: August’s Towable RV Retails Grew 5.4%

October 19, 2012 by · Leave a Comment 

August report still favorable

Retail sales of towable RVs rose 5.4% in August over August 2011, Statistical Surveys Inc. (SSI) has reported, and stood at 8% ahead year-to-date heading into the final third of the year.

Travel trailer sales were up 8% in August and 11.2% year-to-date, while fifth-wheel sales were up somewhat less at 3.2% for August and 5.5%% year-to-date.

Folding camping trailer sales fell 10.9% in August and stood down 11.3% year-to-date.

Park model sales fell 18.2% in August and were off 18.6% year-to-date.

Thor Industries Inc. retained its industry-leading No. 1 position with a 37.3% share of the towable market, with Forest River Inc. second at 32.5%.

The two firms remained Nos. 1 and 2 in travel trailer and fifth-wheel sales with 34.3% and 20.7% shares, respectively, for travel trailers and 54.8% and 16.8%, respectively, for fifth-wheels.

Forest River had a commanding 48.1% share of the folding camping trailer market, while Thor held a 28% share of the park model market.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

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SSI: Towable Retail Sales Show Ongoing Recovery

October 20, 2009 by · Leave a Comment 

August’s retail towable RV sales reports continue to point to an improvement in the market even though the total retail numbers still represent a significant downturn from last year, according to Tom Walworth, president of Grand Rapids, Mich.-based Statistical Surveys Inc. (SSI). 

August towable retails were down 20.7 % on a volume of 14,823 “RV trailers” from a total of 18,700 units in August of 2008.

Year-to-date towable retails of 112,289 units were down 30% from 160,455 units registered through the first eight months of last year.

The good news, Walworth points out, is in the comparison of last August to this August and in the progressive narrowing of the industry’s negative monthly retail trend.

 “These are the best monthly two-year, percent of change numbers that the RV Industry has had in 2009,” said Walworth. “The monthly two-year percent of change for August found travel trailers off 17.6%, camping trailers off 23.3% and fifth-wheels down 27.1%. These all great signs that the RV industry continues to rebound from its slow start in early 2009.”

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February Towable Sales Continue Decline

April 21, 2009 by · 1 Comment 

 As numbers continue to pour in from a time period that may prove to have been the bottom of the industry’s downturn, retail sales of travel trailers and fifth-wheels in 48 states fell 44.2% in February compared to the same month last year, according to Statistical Surveys Inc. (SSI).

Travel trailer registrations for the month  were 5,306, down from 9,153, a drop of 42% compared to last year. Fifth-wheel sales decreased to 2,537 units from 4,915, a decline of 48.4%, Grand Rapids, Mich.-based SSI reports.

For the first two months of the year combined travel trailer and fifth-wheel registrations were off fully 45.2% from 24,722 in ’08 to 13,536 units this year.

Meanwhile, retail sales of folding camping trailers for the month dropped to 568 units from 1,066 a year ago, representing a decline of 46.7%. Year-to-date camping trailer sales were down from 1,629 in 2008 to 871 this year, a 46.5% dip.

Recreational park trailers sales in February fell 58% from 241 to 101 units with year-to-date totals down from 522 to 216, a 58.6% decline.

Sales figures from Kansas and California were not available.

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