Stag-Parkway Inc. has named Marc Boisvenue as its new outside sales consultant in the eastern Ontario Territory.
According to a press release, Boisvenue joined Atlanta-based Stag-Parkway on June 23 with over 25 years of experience in distribution and sales of chemical application, compliance and safety products. Previously, he operated Solochem and was responsible for consulting with companies on the application of his chemical product lines.
Boisvenue, who is bilingual (English/French), joins Angie Ballard and Brian Stephens to complete Stag-Parkway’s Canadian sales team.
The release stated that Boisvenue comes to Stag-Parkway “at an exciting time and will work to support the company’s growth opportunities in Canada.”
Twenty-five years ago, Stag-Parkway Inc. held the company’s first national trade show in San Antonio, Texas. Through the years, that event has evolved into a leading aftermarket trade show for the RV industry, offering a combination of relevant training, networking and product exposure that creates exceptional value for the independent dealer community and suppliers, according to a press release.
The announcement at the company’s show in Texas last January that San Juan, Puerto Rico, would be the destination for the 2014 show has generated an unprecedented level of excitement among dealers and suppliers alike. Stag has seen a nearly 50% increase in the number of suppliers committed to participating in San Juan as compared to the same time last year in the run up to San Antonio. Stag has already received commitments from nearly as many suppliers as participated in San Antonio, and expects to see the pace of signups remain steady leading up to the deadline on Oct. 15.
The Atlanta-based distributor said that dealers are equally enthusiastic as many have increased their purchasing activity early in the selling season to ensure they achieve a level of sales needed to guarantee their attendance, reported Martin Street, president and CEO.
“We are thrilled to be able to offer this opportunity to our customers and exhibitors,” he said. “Not only is Puerto Rico an attractive destination with first rate facilities and the appeal of a Caribbean island, but it also provides the ease of travel you’d experience going to any American location — no passport needed, U.S. currency and an English-speaking population. ”
“Driving Success 2014″ kicks off Jan. 13 with RV University, a day of comprehensive retail training through PRO (professional retail organization) seminars and supplier-led product training focused on the hottest RV products from top brands in the industry.
During the two days following that training, dealers will visit supplier booths to access the best in product knowledge and pricing. The evening of Jan. 14, all attendees will dance and mingle under the stars while sampling the finest in island cuisine at The Party in Paradise, co-sponsored by Blue Ox. The final day of the show will open with a sit-down breakfast and motivational keynote from Dakota Meyer, the youngest living Medal of Honor recipient and the first living U.S. Marine to be so honored in 38 years.
“Each year, we bring exceptional educational and networking opportunities to the attendees at our show along with the opportunity to purchase product at really great prices,” said Street. “In addition, we always look for a destination that offers activities for people to enjoy outside the hours of our show and I believe San Juan will more than fit the bill. Clearly our dealers and suppliers agree with the choice and are looking forward to a different venue from that which we and other distributors normally offer.”
Dealer registration begins Aug. 30 and dealers interested in attending should contact their Stag-Parkway sales consultant for more details.
Industry veteran Cathy Sutton has joined the product management team at Stag-Parkway Inc.
“We are delighted to welcome Cathy to our management team,” said John Spaulding, senior vice president of marketing for the Atlanta-based distributor. “Cathy’s experience working in distribution in this market along with her broad industry knowledge will be a considerable asset to us. We are confident that Cathy will bring a strategic perspective to the position that will be instrumental in driving our business forward.”
Sutton will be responsible for the Steps and Ladders, Carriers and Haulers, Accessories, Sun and Shade, Hardware, Sealants and Automotive categories.
”I am thrilled to have the opportunity to work at Stag-Parkway,” Sutton said. “Having watched Stag’s approach to marketing and their emphasis on customer service over the years, I know I’ve found a company that shares my vision for what is important. I’m looking forward to working for the market leader and playing a role in the company’s growth.”
During Stag-Parkway Inc.’s Driving Success Show in San Antonio this January, the Atlanta-based company announced a new partnership with UVS Junction, a web development software and hosting company for RV dealers.
“It is clear that the needs of RV dealers are evolving very fast and all the programming and hosting functions that progressive internet retailers and marketers demand require strategic partnering to deliver solutions that work”, said John Spaulding, senior vice president, marketing, in a press release. “For the past several years, UVS has provided web content for our dealers through their web hosting services. We came to respect their work and believe this is the perfect time to merge our operations, logistics and fulfillment capabilities with their programming and web hosting capabilities.”
Current subscribers to Stag’s bolt-on catalog are being moved over to a new platform hosted by UVS Junction. Stag said that dealers will receive the same support, service and site benefits they are accustomed to getting from STAG at the same price, and the change will be transparent.
For dealers who want a more robust and customizable e-commerce store-front solution, Stag will be offering two new subscriptions – Level II: RVlifestyles Ecommerce and Level III: RVlifestyles Total Management. Both solutions bring a million dollars worth of resources to bear in delivering a turnkey store front product for as little as $4.93 a day. Stag will provide the content and logistics support and UVS will provide the web hosting and technology to support a dealer’s online store.
According to Stag, Level II and III will provide dealers with complete editing control. Dealers will be able to change copy, images and layout. They will also have complete control over online pricing and the ability to ship from their own inventory. These enhanced subscription packages allow the dealer to add web pages, post newsletters, issue certificates and coupons.
In addition to the new storefront solutions, Stag and UVS Junction are offering a new mobile application upgrade for Level II and III subscribers. The mobile app will put a dealer’s storefront in the right format for easy access and browsing on smartphones, pads and other mobile devices. It will allow dealers to broadcast live videos to customers online and demonstrate how a product works or is installed.
For more information, contact Stag Sales or UVS Junction at (407) 359-8878.
Winegard Co. announced that it received Stag-Parkway’s “Peach” Award during the distributor’s annual ‘Driving Success’ Trade Show running this week in San Antonio, Texas.
According to a press release, this is Winegard’s fifth Peach Award, which recognizes innovative new product designs, outstanding product quality, dedicated customer service and support, communications with dealers and consumers and their superior dealer training program.
“I am extremely honored to accept this coveted Peach award,” said Aaron Engberg, director of mobile product division for Burlington, Iowa-based Winegard. “This is a result of never-ending hard work by everyone at Winegard and we are thrilled to add it to our collection. Stag-Parkway has been a key partner to Winegard and it is so rewarding to see our commitment and dedication recognized.”
Winegard supplies their complete line of satellite antennas and over-the-air TV antennas to Stag-Parkway, including TRAV’LER, RoadTrip, Carryout, Sensar, Rayzar and RoadStar antennas along with a wide variety of accessories.
Atlanta-based Stag-Parkway’s product management team uses a 10-point scale to measure supplier performance across four important business metrics. The overall score is then added to a subjective component that helps the company arrive at the final group of recipients.
Atlanta-based Stag Parkway Inc. kicked off its annual “Driving Success” dealer meeting Tuesday (Jan. 15) at the Henry B. Gonzalez Convention Center in San Antonio, Texas, with a full slate of instructional “RV University” sessions that are part of Stag’s ongoing Professional Retail Organization (PRO) dealer education program, now in its fourth year.
Those technical product training sessions were followed by a reception Tuesday night amid the exhibits on the show floor at an annual meeting drawing about 1,100 dealer personnel — similar to last year’s head count in Las Vegas — representing some 480 dealerships plus 150 exhibitors for a total of about 1,500 people, reports John Spaulding, vice president of marketing for Stag.
“With the PRO program, now in its fourth year, dealers can earn scholarships to attend the PRO seminars for free if they are certified,” Spaulding told RVBUSINESS.com. “And we had over half of our attendees in the RV University this year on scholarship. So, it’s a really good feeling to be able to say this program we kicked off for educating dealers four years ago is now bearing fruit and giving people the opportunity to come to the training center at our show for free.”
This is the seventh time that Stag, which was acquired in December by Cleveland-based Linsalata Capital Partners from Ares Capital Corp., has held its annual confab in the Texas City.
“It’s been a great location for us in the past,” said Spaulding. “The hotels and the convention center know us very well. Our dealers know the town very well, and we tend to drive a lot of traffic into this event because we get really good service and people really enjoy San Antonio for this kind of an event.”
Wednesday’s agenda called for an early general session in which President and CEO Martin Street as well as Spaulding and the Stag sales team were to present the company’s annual state-of-the-company comments. The day was to conclude in an evening party at historic Sunset Station, an old Amtrak station converted to a general meeting space at which two bands were scheduled to play.
Atlanta-based Stag-Parkway Inc. announced the hiring of Marty Jennings as outside sales consultant for the southeastern region and the promotion of Natalie Shroyer to Call Center Manager for the southeastern region.
According to a press release, Jennings will be responsible for calling on RV dealers in Central and North Georgia along with East Tennessee.
Jennings has over 15 years’ experience in the RV industry. Prior to joining Stag-Parkway, Jennings worked for Country Boy Trailers, Sawnee Mountain RV sales and later in unit sales at Camping World in Oakwood, Georgia. He spent six years in the U.S. Army as an Airborne Ranger.
Shroyer will be responsible for managing a team of inside sales consultants from the Atlanta call center.
Approaching her 10-year anniversary with Stag-Parkway, Shroyer has been promoted twice during her tenure. She began her career by working in the merchandising department after graduating from the University of Alabama and later took on the role of outside sales consultant for the southeast for six years.
She was most recently promoted to call center manager for Stag-Parkway’s southeastern regional call center.
Atlanta-based StagParkway Inc. has launched a redesigned B2C website, offering an all-new storefront and “a more engaging shopping experience allowing users to find product information fast.”
Introduced more than 10 years ago, the B2C site has evolved from a “bolt-on” retail portal that could be attached to a dealer’s site to the latest version featuring an updated design, architecture and user interface. STAG reported in a press release that B2C is linked to over 800 dealers across the country.
For current B2C subscribers, the switch to the new site happened automatically on April 16. The navigation of the old site that was driven by product categories has been updated to reflect how consumers actively search for products today.
“Our goal was to create a storefront with a simplified layout that focuses on product,” said John Spaulding, vice president of marketing. “We’ve added rotating banner graphics that can be used for seasonal promotions or new product launches. There are links to supplier specific products via ads and logo links. While attractive, the most significant site improvement can be found in how easy it is to find products and how pictures allow consumers to get broader product exposure by viewing items within product groupings.”
STAG has also switched to a new platform to drive product information, promotions and shopping cart management to maximize the browsing experience today’s consumers enjoy. Content will now be more “dynamic and can be refreshed on the fly and customer search logic can be easily changed.” Feature updates, content revisions and dealer administrator controls are being planned for the future release.
Pricing is also handled differently. Instead of simply displaying the current STAG retail price, the new website will publish the retail price that the dealer designates through their price label preferences they set with STAG. Now items on a dealer’s website will match the STAG prices they post in their store.
Dealers who don’t already subscribe to STAG’s B2C website can call their STAG sales consultant for more information.
In April, StagParkway Inc. released their newest version of the Hitch & Tow Pro catalog to over 2,500 RV dealers and hitch installers. The free catalog was first introduced in September 2011 to “make it easier for RV dealers, hitch installers and service technicians to find and order replacement and repair parts for anything that can be towed,” according to a news release.
Atlanta-based STAG said the 472-page, four-color catalog includes the most up-to-date and comprehensive selection of trailer repair parts and accessories, schematics and exploded product illustrations. All products are categorized in the way they are researched and shopped to make it easy for dealers to find the right application or fit. Each item includes the STAG and manufacturer’s part number for easy ordering.
Major industry brands featured in the catalog include Airlift, Atwood, B&W, BAL, Bargman, Blue Ox, Bulldog, Dexter Axle, Eaz-Lift, Firestone, Fulton, Hopkins, LCI, Reese, Roadmaster, SuperSprings, Tekonsha, Tow Ready, Ultra-Fab and Wesbar.
Dealers can call their STAG sales consultant to get a catalog and find out how to become an authorized Hitch & Tow Pro dealer.
Stag-Parkway Inc. and Winegard Co. are giving RV dealers an exclusive offer to promote their own Winegard Super Sale in their stores this summer.
According to a press release, the exclusive offer is only being made available to RV dealers through Stag to help increase sales and traffic through their stores this summer. Dealers will be able to purchase Winegard products at significant savings during Stag’s “RV Ready For Summer? Sale” program during the month of May.
The Winegard Super Sale runs from June 25-July 27 to give dealers enough time to stock and merchandise their stores and take full advantage of the busy summer selling months and the July 4 holiday. The program includes a custom sales flyer that dealers will be able to customize using Stag’s new web-based marketing tool, DesignOnline. Dealers will be able to set their own sales prices and design their own coupon.
The two-page, four-color sales flyer features some of Winegard’s most popular satellites and antennas. Dealers will also get a free signage kit valued at $30 retail that includes posters, wobblers and custom shelftalkers with their own sales prices.
RV dealers can contact their STAG sales consultant or Winegard/DRG sales rep for program details.
Distributor Stag-Parkway Inc. will be hosting its 2012 “Driving Success” Trade Show Jan. 16-18 at The Mirage in Las Vegas, boasting more than 100,000 square feet of exhibitor displays along with three days of networking opportunities and special events.
According to the Atlanta-based firm, the event will focus on delivering a “complete trade show experience” ranging from education to products to marketing and merchandising. Highlights include:
• Hundreds of New Products
• Model Store to inspire merchandising ideas
• Updated Web Tools
• Customer Acquisition and Retention Tools
The show will also feature RV University, which Stag-Parkway said “builds on the four pillars of a successful retail business.” The curriculum draws heavily on successful training programs used at chain and mass merchant retailers around the country and was developed exclusively for Stag-Parkway’s dealers.
Product seminars presented by key suppliers will focus on the features and benefits of new products, and give RV dealers tips and tools on closing the sale. Dealers will also learn how to merchandise new items from the pros.
Monday will feature a suppliers meeting at 4 p.m. and an opening reception at 6 p.m. The general session is scheduled for Tuesday at 8 a.m. Exhibits will be open 9 a.m. to 5 p.m. Tuesday and 8 a.m. to 5 p.m. Wednesday.
Atlanta-based Stag-Parkway Inc. has been selected to receive the 2011 Best of Hanover Award in the trailer parts and accessories category by the U.S. Commerce Association (USCA), according to a press release.
The USCA “Best of Local Business” Award Program recognizes outstanding local businesses throughout the country. Each year, the USCA identifies companies it believes have achieved exceptional marketing success in their local community and business category and enhance the positive image of small business through service to their customers and community.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2011 USCA Award Program focuses on quality, not quantity. Winners are determined based on the information gathered internally by the USCA and data provided by third parties.
“Follow the Music to Great Deals” is the theme for Stag-Parkway Inc.’s 2011 Business Solutions Trade Show to be Jan. 18-20 at the Gaylord Opryland Hotel and Convention Center in Nashville, Tenn.
Stag-Parkway’s annual show continues to be the largest RV dealer aftermarket event in North America attracting RV dealers from Portland, Ore., to Winter Garden, Fla., according to a news release.
“With more than 80,000 square feet of exhibit space and 150 suppliers, our attending dealers are given the chance to learn about industry, business and product topics from their peers and experts in the field while securing outstanding pre-season deals to help grow their profits in 2011,” stated John Spaulding, senior vice president of marketing for Stag-Parkway.
Kicking off the event on Tuesday, Jan. 18, is RV University, a day of retail business education and product training.
“This year’s education event will build on the successful Professional Retail Organization (PRO) education series which premiered at last year’s RVU and has proven immensely popular with our customers,” said Spaulding. RVU will feature three new half-day workshops aimed at Complete Sales Management, Complete Merchandising and Complete Marketing. Developed exclusively for the unique business climate of RV dealerships, PRO offers strategies targeted at improving retail performance.
In addition to the PRO seminars on Tuesday, the industry’s key suppliers will be offering seminars on the hottest RV products. This year’s RVU will feature more product seminars than ever, demonstrating methods to increase product sales and profitability. A full day of product and PRO business development seminars, luncheon and one night’s lodging are included in the registration fee of $149. Tuesday night will feature a reception on the exhibit floor where guests will be treated to live entertainment by one of Nashville’s hot bands and a smorgasbord of delicious food and refreshments.
During Wednesday morning’s general session, STAG’s president and CEO Martin Street and members of his executive team will report on the state of the industry and the company’s latest strategies to help RV dealers succeed in servicing their customer’s parts and accessory needs. Then it’s on to two exciting, deal-filled days on the exhibit floor. A model retail store will anchor the show floor to serve as a visual merchandising workshop, intended to inspire and inform dealers about the possibilities that exist in rethinking store layout, design and signage.
On Wednesday evening, everyone is invited to a boot-scootin’ party at the world famous Wildhorse Saloon. This three-story entertainment complex offers awesome live entertainment, a 2,500-square-foot dance floor and a variety of saloon games like pool and darts. In keeping with the show theme, this reception could be called “Follow the Music to a Great Time!”
“Our event has traditionally been the one industry event suppliers and dealers genuinely look forward to attending,” said Street. “We manage to blend the right balance of business, education and fun that creates an environment where people leave energized, informed and fueled with the right products and tools to grow their business. Business Solutions 2011 promises to continue with that tradition.”
To register for Business Solutions 2011 please, contact a Stag-Parkway sales consultant.
Stag-Parkway Inc has been working with IDS during the development of new Astra GUI Version 9.10.4 release. The new release includes updated connectivity programming that allows RV dealers an improved and more reliable order entry interface through IDS to Stag-Parkway.
“Coordinating the programming hook between STAG and IDS’s new version of our popular dealer management software was a joint strategic initiative,” said Grant Farrer, IDS business development manager, in a news release. “We wanted to make sure our improvements included connectivity to our customers’ supply sources to improve order entry speed and accuracy. We worked closely with the IT Group at Stag-Parkway to insure our platform changes married up with their data requirements to improve information processing.”
“Astra GUI represents the most significant enhancement we’ve ever made to Astra,” Farmer continued. “With a true ‘graphical user interface’ (GUI), Astra GUI redefines efficiency within a dealership. Employing an intuitive design and true ‘point and click’ functionality, Astra GUI is easier to use than ever before. Powerful Manager functions provide the tools needed to manage your departments, all grouped logically to enhance integration and improve operational efficiency. The information you need is now easier to access than ever before!”
Astra GUI has a new, logical layout that speeds up training, virtually eliminating the learning curve that can reduce employee efficiency. With Astra GUI, staff members will be able to leverage the power and productivity of Astra without lengthy (and costly) training. According to Farrer, “Astra Version 9.10.4 is just as powerful and comprehensive as ever — and it’s easier than ever to use efficiently and effectively.”
“The coordination of the IDS release with us is significant in that it recognizes the importance and implications of electronic data transfers throughout the supply chain,” said Ken Russell, CIO at Stag-Parkway. ” The better we can all be at recognizing downstream effects of data capture and release the better we will be at identifying new ways to improve business processes. Seeing the need for dealer/warehouse connectivity during the development of Astra GUI by IDS has insured better product performance and will enhance the customer experience throughout the transaction process.”
More than 30% of all orders received at Stag-Parkway are conducted via and electronic interface of some type. Whether it is through STAG’s B2B site, dealer management software hooks like IDS, or other OAGIS links, the amount of business transacted this way continues to grow. Not only is ordering easier, accuracy and the time it takes to complete the transaction improves dramatically. Between dealer management software and Stag’s B2B site, most day-to-day business can be conducted without ever picking up the phone or using a fax machine.
Technology integration, whether it’s related to inventory management, payroll or contact management, is a good way for RV dealerships to improve efficiencies in their business and provide better service to their customers and bottom line results to their owners.
Dealers interested in learning more about Astra GUI should contact IDS at (800) 769-7425 or go to www.ids-astra.com<http://www.ids-astra.com>. To find out more about STAG’s on-line order entry and reporting capabilities contact your Stag-Parkway sales consultant.
Stag-Parkway is the largest North American distributor of RV parts and accessories. Headquartered in Atlanta, Stag-Parkway operates 11 warehouses, five call centers and a technical call center providing next day service to over 92% of the continental United States. For more information visit www.stagparkway.com.
The Recreation Dealers Cooperative Association (REDEX) will unveil a private-label retail initiative during its annual meeting April 28-29 at the Hyatt Hill Country Resort in San Antonio, Texas.
”We didn’t have any retail exposure at all,” said John Mancinelli, who in March was named executive director of REDEX with offices in Bowling Green, Ky.
REDEX was formed in 1996 as a dealer cooperative and currently has 51 members with combined revenue of about $2 billion who accounted for the sale of 50,000 new and used RVs in 2008.
”We took on a new name — Priority RV Network (www.priorityrvnetwork.com) – and in San Antonio we will be introducing new products and programs and talking about how we will move forward,” Mancinelli continued. The organization will retain its REDEX nomenclature for its business-to-business operation, Mancinelli said.
Retail programs will include customer service, extended care, roadside assistance, certified RVs and a camping club along with other services, Mancinelli said.
About 45 dealers representing more than 90 locations are expected to attend the San Antonio meeting as well as 18 vendors including Bank of the West, US Bank, Reed Brothers Insurance, P&H Group, Coach-Net and distributors NTP Distribution and Stag-Parkway Inc.
Mancinelli said REDEX will continue to provide business-to-business opportunities for its dealership members apart from its retail outreach program.
”We think we have a really good idea how to make this work,” he said.
”The whole idea is that REDEX will have two functions. One is to have the b2b vendor program that give us an advantage in the marketplace. But there also will be an external side where we want to be visible in the RV consumer marketplace so that consumers can have the same advantage.
”We want consumers to recognize the fact that there is advantage of doing business with a Priority RV dealer.”