SSI: Canadian Towable Sales Decline in January

Year-over-year Canadian retail sales of towable RVs declined 20.9% in January, according to the latest report from Statistical Surveys Inc. (SSI). The Grand Rapids, Mich., firm noted that data from the provinces of British Columbia and Ontario were incomplete while Quebec statistics were unavailable.

A sector-by-sector breakdown showed:

• Sales in the travel trailer sector was down 14.3% in January

• Fifth-wheel sales dropped 35.4% for the month.

• Folding camping trailer registrations fell 9.5% in January.

• Recreational park trailers declined 33.3% for the month.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

 

SSI: January Canadian Class C Sales Drop 55.6%

Year-over-year Canadian motorhome sales declined 22.2% in January, according to the latest report from Statistical Surveys Inc. (SSI), pulled down by a 55.6% drop in Class C registrations.

SSI noted that data for the provinces of British Columbia and Ontario were incomplete.

Thor Industries Inc. was the Canadian motorhome sales leader for the month, capturing a 21.4% market share, followed by Fleetwood RV Inc. (17.9%) and Winnebago Industries Inc. (16.1%).

January Class A registrations edged down 2.2% from the year prior. Thor was No. 1 in Canadian Class A sales for the month with a 27.3% market share, ahead of Fleetwood (22.7%) and Winnebago (13.6%).

In the Class C segment, Forest River and Winnebago were tied for the No. 1 spot with a 25% market share while Forest River Inc. held a 16.7% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

 

Prime Time Mfg. Increases January Market Share

Wakarusa, Ind.-based Prime Time Manufacturing, a division of Forest River Inc, moved up to the No. 6 retail position for all fifth-wheel brands, according to the January release of registration data from Statistical Surveys Inc., Grand Rapids, Mich.

“We introduced our first fifth-wheel, the Crusader, 18 months ago,” Chris Hermon, Prime Time vice president of sales, said in a press release. “To already achieve a level of sales success comparable to the best-selling brands in our industry is a tribute to the hard work of our incredible employees here at Prime Time and the outstanding efforts of our dealer partners across North America.”

Registration data shows that Prime Time fifth-wheels had a market share increase of 131% in January compared to the previous year. Prime Time travel trailers also recorded gains in January with a market share increase of 43%.

“We are excited about our continued growth with retail customers,” added Hermon. “Prime Time is quickly becoming a brand that is recognized for innovation, high value, quality and fabulous service after the sale.  These qualities continue to create excellent long-term sales prospects for Prime Time and our dealers.”

 

Thor Led in RVs, Forest River in Motors, in 2011

Thor Industries Inc., headquartered in Jackson Center, Ohio, was the top U.S. retailer of towable and motorized RVs combined in 2011, according to Grand Rapids, Mich.-based Statistical Surveys Inc. Forest River Inc.’s combined subsidiaries placed first in motorhomes and second in total RVs.

In towables, Thor posted a 36.6% market share for 2011 followed by Forest River, occupying 31.1% of the market, Jayco Inc., Middlebury, Ind. (12.1%), KZRV LP, Shipshewana, Ind., (3.1%) and Nappanee, Ind.-based Gulf Stream Coach Inc. (2.0%).

The total number of towable RVs retailed in the U.S. in 2011: 172,617 units.

Elkhart, Ind.-based Forest River’s aggregate share for all motorhomes (including Class B’s) was 21.6%, while Thor’s combined divisional share was 19.8%, followed by Winnebago Industries Inc., Forest City, Iowa, (18.3%), Tiffin Motorhomes Inc., Red Bay, Ala. (11.3%) and Fleetwood RV Inc., Decatur, Ind. (10.3%).

Total 2011 motorized retail volume: 21,088 units.

As for a categorical breakdown:

• The travel trailer sector finished the year up 8%.

• Fifth-wheel registrations edged up 2.9% for the 12 months.

• Folding camping trailer sales declined 7.9% for 2011.

• Park model sales fell 5% through December.

• Class A overall sales grew 1.6%.

• Class C sales increased 2.3% for the full year.

• Class B motorhomes ended the year with a 15.3% decline vs. 2010.

Last year, Statistical Surveys also began tracking units sold for rental fleets, which reflected a 27% increase for the year.

 

 

Stat Surveys: January Towable Sales Drop 10%

Year-over-year retail towable sales fell 10.1% in January, according to the latest report from Statistical Surveys Inc.

A sector-by-sector breakdown showed:

• Sales for the high-volume travel trailer sector declined 6.1% in January.

• Fifth-wheel registrations were down 13.4% for the month.

• Folding camping trailer sales dropped 25.3% in January.

• Park model sales plummeted 46.7% for the month.

Thor Industries Inc. was the towable sales leader for the month, posting a 37.7% market share, followed by Forest River Inc. at 19.8% and Jayco Inc. with a 10.3% share.

By segment for January, Thor was No. 1 in travel trailer sales with a 31.8% share, ahead of Forest River (20.7%) and Jayco (12.4%). Thor held a commanding lead in fifth-wheel sales, capturing a 55.6% market share, while Forest River held a 16.2% share.

Forest River was the folding camping trailer sales leader in January with a 38.6% market share while Columbia Northwest and Jayco both had a 16.7% share. In the park model segment, Thor was No. 1, posting a 23.9% market share, with Allen Camper Co. at No. 2 (12.5%), followed by Forest River and Skyline Corp. (9.1%)

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

 

Thor Motor Coach Tops for MH Unit Sales in 2011

Thor Motor Coach has been recognized as 2011’s top retailing brand of motorhomes in North America, according to Statistical Surveys Inc.

The company’s Class C motorhomes captured the No. 1 position in 2011 with a 24% market share while posting a 17.5% year-over-year increase. In addition, Thor Motor Coach’s gas-powered Class A sales held a 23.7% market share.

The company attributed its success to a “talented dealer network.”

“Reines RV and Thor Motor Coach have been partners for over 12 years,” said Lindsey Reines, owner of Reines RV in Manassa, Va. “Finding the right motorhome manufacturer was an important factor for our long term success as an RV dealership. Thor Motor Coach’s products have always been known as ‘the best value’ with a solid reputation for standing behind their motorhomes.”

Thor Motor Coach said that consumer focused programs such as “Gold Star Inspections” and “Concierge Connection” emphasize a commitment to quality driven products.

“You cannot be the top single brand retailer of motorhomes without partnering with great dealers,” said Jeff Kime, president of Thor Motor Coach. “These alliances are essential, allowing us to provide our customers a superior ownership experience.”

For more information on Thor Motor Coach motorhomes, visit http://ThorMotorCoach.com.

 

 

SSI: YOY Motorhome Sales Drop 6.7% in January

Year-over-year motorhome sales began 2012 with moderate change, down 6.7% in January.

According to the latest report from Statistical Surveys Inc., Winnebago Industries Inc. was the overall motorhome sales leader for the month with a 20.2% market share followed by Thor Industries Inc. (18.8%) and Tiffin Motorhomes Inc. (14.6%).

In the Class A category, overall sales in January declined 10.7% compared with 2011. Tiffin held the No. 1 position posting a 23.1% market share, edging out Winnebago with a 20% share. Fleetwood RV Inc. was No. 3, capturing a 15.6% market share.

Class C sales were flat for the month, up just 1%. Thor was the leader in January, holding a 24.5% market share, followed by Winnebago (20.7%) and Forest River Inc. (16.1%).

Statistical Surveys also includes rental units sold for the month, which reflected a 400% increase in January from a year ago. All of the rental units sold were Class C motorhomes.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

 

SSI: Camping World Leads New Unit Sales in ’11

Multi-location dealer Camping World Inc. still holds a commanding lead for new retail sales and continued to see increases in unit growth in both the motorized and towable sales categories in 2011, according to an annual report by Grand Rapids, Mich.-based Statistical Surveys Inc.

Results showed:

• Top multi-lot towable dealer: Camping World

• Top multi-lot motorized dealer: Camping World

• Top single lot towable dealer: RV Wholesalers Inc., Lakeview, Ohio

• Top single lot motorized dealer: Lazydays RV Supercenter, Seffner, Fla.

Statistical Surveys reported that Wixom, Mich.-based General RV Center, Camping World’s nearest competitor in the multiple location category, registered a 16.73% unit sale increase in 2011.

Lazydays continues to be the largest single lot motorized dealer by a substantial margin, while Motor Home Specialist, Alvarado, Texas, was No. 2, gaining an impressive 144.25% for 2011 in unit sales.

Lakeview Ohio,-based RV Wholesalers Inc. ranked as the largest single lot towable dealer for the second year in a row followed by: Holman Motors, Batavia, Ohio (11.04% increase); Cheyenne Camping Center, Walcott, Iowa (40.72%); and Terrytown RV, Grand Rapids, Mich. (21.85%).

 

 

SSI: December Canadian MH Sales Up, Fall for ’11

Year-over-year Canadian motorhome sales fell 6% in December, according to the latest report from Statistical Surveys Inc. (SSI), while registrations were down 8.4% for the full year.

Forest River Inc. was the Canadian motorhome sales leader for 2011, capturing a 24.1% market share, followed by Winnebago Industries Inc. (16.5%) and Thor Industries Inc. (15.6%).

December Class A registrations dropped 21.6% from the year prior and finished 3.4% lower for the 12 months. Thor was No. 1 in Canadian Class A sales for the year with a 20% market share, ahead of Winnebago (17.1%) and Fleetwood RV Inc. (15.4%).

Registrations in the Class C segment showed a 38.5% gain for the month, but were down 13.3% year-to-date. For the 12 months, Forest River held a commanding lead in the category with a 38% market share followed by Winnebago (15.9%) and Forest River’s Coachmen Industries Inc. division (12.5%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

 

SSI: Canadian Towables Sales Grow 2.9% in 2011

Year-over-year Canadian retail sales of towable RVs rose 4.8% in December while posting a 2.9% increase for the full year.

According to the latest report from Statistical Surveys Inc. (SSI), a sector-by-sector breakdown indicates:

• Sales in the travel trailer sector surged 21.8% in December, ending the year with a 6% gain.

• Fifth-wheel sales dropped 17.3% for the month and slid 0.9% for 2011.

• Folding camping trailer registrations fell 20% in December and 11.7% for the 12 months.

• Recreational park trailers plummeted 54.5% in December, ending the year down 12%.

Thor Industries Inc. was the overall Canadian towables sales leader for 2011 with a 33.3% market share, followed by Forest River Inc. at 18.3% and Jayco Inc. at No. 3, holding a 16.1% share.

Thor also was also the leader in travel trailer sales for the 12 months with a 31.9% market share while Forest River was No. 2 with a 17.7% share, edging out Jayco, which captured a 17.5% share.

Thor held a commanding lead in the Canadian fifth-wheel sector through December, capturing a 47.7% market share, with Forest River at No. 2 posting a 17.1% share. Thor was also No. 1 in park model sales with a 31.2% share followed by Skyline Corp. at 23% and General Coach Canada at 15.8%.

Forest River led camping trailer sales for the 12 months with a 28.7% market share while Jayco posted a 27.6% share and Forest River’s Coachmen division held a 16.5% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

 

 

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