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SSI: Canadian Towable RV Sales Flat in August

October 22, 2013 by · Leave a Comment 

Year-over-year Canadian retail sales of towable RVs were flat in August, up 1.7%, while registrations for the first eight months rose 3.3%. According to the latest report from Statistical Surveys Inc., results by segment showed:

• Sales in the travel trailer sector grew 6.3% in August and 6.9 % for the eight months.

• Fifth-wheel sales declined 7.6% for the month and 4.5% year-to-date.

• Folding camping trailer registrations fell 13.5% in August and 10.1% for the eight months.

• The recreational park trailers segment fell 21.8% for the month and 3.5% year-to-date.

Thor Industries Inc. was the overall Canadian towables sales leader through August with a 35.5% market share, followed by Forest River Inc. (16.2%) and Jayco Inc. (15.8%). The Forest River Group, which includes the company’s towable building divisions in a “consolidated” report by Statistical Surveys, earned a 31.7% share for August.

Thor was also the leader in travel trailer sales year-to-date with a 34% market share while Jayco was No. 2 with a 17.5% share while Forest River held a 14.9% share.

Thor held a commanding lead in the Canadian fifth-wheel sector through August, capturing a 48.8% market share, with Forest River at No. 2 posting a 16.9% share followed by Forest River’s Palomino RV divison at 9.5%. Thor was also No. 1 in park model sales with a 45.5% market share, General Coach was No. 2 (23.5%) and Forest River third (16.6%).

Jayco led the Canadian folding camping trailer sales for the eight months with a 31.4% market share while Forest River posted a 30.9% share and Forest River’s Coachmen RV division held a 21.5% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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SSI: C’s Push Canadian Coach Sales in August

October 21, 2013 by · Leave a Comment 

Year-over-year Canadian motorhome sales increased 19.9% in August while registrations rose 11.4% for the first eight months, according to the latest report from Statistical Surveys Inc.

Forest River Inc. was the Canadian motorhome sales leader year-to-date, capturing a 27% market share, followed by Thor Industries Inc. (22.8%) and Winnebago Industries Inc. (12.1%).

Class A registrations edged up 3.9% in August from a year ago and 0.6% year-to-date. Thor was No. 1 in the category for the eight months with a 24.6% market share, ahead of Fleetwood RV Inc. (15%). Forest River was No. 3, garnering a 14.4% share, followed by Winnebago at 13.6%.

In the Class C segment, August sales surged 43.7% from a year ago and were up 21.2% for the eight months. Forest River held the top spot year-to-date with a 36.4% market share followed by Thor (21.5%) and Forest River’s Coachmen RV division (13.3%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

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SSI: Towable Sales Post 12.7% Gain for August

October 21, 2013 by · Leave a Comment 

Year-over-year retail towable sales gained 12.7% in August while registrations for the first eight months showed a 13.8% increase. According to the latest report from Statistical Surveys Inc., results showed:

• Sales for the high-volume travel trailer sector grew 14.2% in August and 15.2% for the eight months.

• Fifth-wheel registrations rose 13.1% for the month and 14.3% year-to-date.

• Folding camping trailer sales were dipped 2.8% in August and 2% year-to-date.

• Recreational park trailer sales decreased 21.6% for the month  and 10.9% year-to-date.

Thor Industries Inc. was the towable sales leader through August with a 35.4% market share, followed by Forest River Inc. at 22.5% and Jayco Inc. with an 11.6% share. The Forest River Group, which includes the company’s towable building divisions in a “consolidated” report by Statistical Surveys, earned a 35.3% share for August.

By segment, Thor was No. 1 in travel trailer sales with a 32.8% share for the first eight months, ahead of Forest River (22.7%) and Jayco (14.4%). Thor held a commanding lead in fifth-wheel sales, capturing a 49.5% market share, while Forest River posted an 18.6% share and Forest River’s Palomino RV division held a 6.6% share.

Forest River was the folding camping trailer sales leader for the eight months with a 44.1% market share while Jayco (17.2%) held the No. 2 position followed by Forest River’s Coachmen RV division (14.6%). In the park model segment, Thor was No. 1, posting a 22% market share, with Kropf Manufacturing Co. Inc. No. 2 at 11.4% followed by Skyline Corp. with an 8.8% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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Stat Surveys Upgrading Its Divisional Reporting

October 19, 2013 by · Leave a Comment 

Tom Walworth

Statistical Surveys Inc. (SSI) has rolled out a new feature with the release Friday (Oct. 18) of August’s retail RV sales report, according to Tom Walworth, president of the Grand Rapids, Mich.-based firm.

The report now has a page detailing sales numbers by divisions of RV companies on the towable side.

“We’re adding this to segregate the data in a little bit different fashion on that one page so that people can look at the strength of (various) divisions,” Walworth said.

The goal, he added, is to make data comparisons easier.

“We’ve never had that page before. For us it’s a little scary. It’s a change in reporting,” Walworth said, adding that all the old preexisting data will remain.

“I think when we were talking to our customer base, they said that there was some confusion developing in using the reports, and we thought, ‘well, what can we do to minimize that?’ We were going to put a whole new system in place, but I thought we could address it by something as simple as a new division section.

“By adding this divisional page, we certainly didn’t want to drop anybody out of the reports. We defined them differently so dealers, manufacturers and lenders can look at it and it gives them a better feel for the market,” Walworth explained.

The divisional section will display unit volume and market share, including two-year percentage of change for volume and share.

With this new approach, SSI also will change the definitions in the model section to keep things consistent, Walworth noted.

Manufacturers who choose to break out their models will have the benefit of being compared to competitive models. “The model section has kind of been a division of models, divisions and manufacturers,” Walworth said. “When the dealers are looking to buy product and they see XYZ product is performing so and so, they’ll have a better idea. It cleans up the model page.

“What was happening before is some of the manufacturers were trying to improve their ranking by combining models together. So, let’s say they had six models they combined into two or into one. Well, guess what? Their ranking goes up in the model page,” he said.

All in all, the changes will allow SSI’s subscribers to get more of an apples-to-apples comparison, Walworth said.

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Stat Surveys Upgrades Its Divisional Reporting

October 17, 2013 by · Leave a Comment 

Statistical Surveys Inc. (SSI) is rolling out a new feature with the release of tomorrow (Oct. 18) morning’s retail RV sales report for August, according to Tom Walworth, president of the Grand Rapids, Mich.-based firm.

The report will now have a new page detailing sales numbers by divisions of RV companies on the towable side.

“We’re adding this to segregate the data in a little bit different fashion on that one page so that people can look at the strength of (various) divisions,” Walworth said.

The goal, he added, is to make data comparisons easier.

“We’ve never had that page before. For us it’s a little scary. It’s a change in reporting,” Walworth said, adding that  all the old preexisting data will remain.

“I think when we were talking to our customer base, they said that there was some confusion developing in using the reports, and we thought, ‘well, what can we do to minimize that?’ We were going to put a whole new system in place, but I thought we could address it by something as simple as a new division section.

“By adding this divisional page, we certainly didn’t want to drop anybody out of the reports. We defined them differently so dealers, manufacturers and lenders can look at it and it gives them a better feel for the market,” Walworth explained.

The divisional section will display unit volume and market share, including two-year percentage of change for volume and share.

With this new approach, SSI also will change the definitions in the model section to keep things consistent, Walworth noted.

Manufacturers who choose to break out their models will have the benefit of being compared to competitive models. “The model section has kind of been a division of models, divisions and manufacturers,” Walworth said. “When the dealers are looking to buy product and they see XYZ product is performing so and so, they’ll have a better idea. It cleans up the model page.

“What was happening before is some of the manufacturers were trying to improve their ranking by combining models together. So, let’s say they had six models they combined into two or into one. Well, guess what? Their ranking goes up in the model page,” he said.

All in all, the changes will allow SSI’s subscribers to get more of an apples-to-apples comparison, Walworth said.

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SSI: Class B Sales Decrease 8% During August

October 16, 2013 by · Leave a Comment 

Year-over-year Class B motorhome sales retreated 7.9% in August while gaining 16.5% for the first eight months, according to the latest report from Statistical Surveys Inc.

Through August, Roadtrek Motorhomes Inc. was No. 1 in Class B sales, owning a 37.6% market share, followed by Thor Industries Inc. with a 22.6% share. Pleasure-Way Industries Ltd. (18.7%) ranked third and Winnebago Industries Inc. was No. 4 (17.4%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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SSI: Motorhome Sales Climb 22.7% For August

October 15, 2013 by · Leave a Comment 

Year-over-year motorhome registrations jumped 22.7% in August while sales for the eight months increased 31.4%, according to the latest report from Statistical Surveys Inc. (SSI).

Thor Industries Inc. held the No. 1 spot in year-to-date motorhome registrations with a 24.1% market share followed by Winnebago Industries Inc. (18.4%), Forest River Inc. (13.6%) and Forest River’s Coachmen RV division (11.7%). The Forest River Group, which includes Coachmen in a “consolidated” report by Statistical Surveys, was ranked as the leader for August with a 25.5% share.

In the Class A category, August sales climbed 17.4% compared with 2012 and were up 29.6% for the eight months. Thor led the sector through August, posting a 21.9% market share and edging Winnebago (20.3%). Tiffin Motorhomes Inc. was No. 3, capturing a 17.4% share, while Fleetwood RV Inc. garnered a 12.7% share.

Class C sales gained 30.1% for the month and 33.4% year-to-date. Thor led the category for the eight months with a 26.6% market share, followed by Forest River (18.8%), Coachmen (18.3%) and Winnebago (16.3%).

Rental registrations, primarily Class C sales, declined 10% in August.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

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October Now a ‘Good Month’ for the RV Industry

September 30, 2013 by · Leave a Comment 

Phil Ingrassia

Editor’s Note: Phil Ingrassia, president of the Recreation Vehicle Dealers Association (RVDA), penned this column for October’s RV Executive Today:

It wasn’t long ago that the conventional wisdom in the RV industry was that business traditionally started to slow down in October in many parts of the country.

Well, not any more. Retail data from recent years shows that, in the words of Tom Walworth of Statistical Surveys, “October is a good month.” Here’s the breakdown of national RV retail registrations in October during the past few years, according to Grand Rapids, Mich.-based Statistical Surveys:

• 2009: 12,196

• 2010: 13,610

• 2011: 13,420

• 2012: 14,956

Those October numbers are closer to what U.S. dealers sell in March, with the smell of spring in the air. In fact, the only months with fewer than 10,000 national retail deliveries are now December and January — dealers retailed more than 10,000 units in both February and November in 2011 and 2012.

So, everyone is making adjustments to what is now a year-round sales cycle — including your national advertising campaign. When Go RVing began in the late ’90s, the industry’s media buys were front-loaded to coincide with the spring and summer RV travel season. Go RVing typically would scale back advertising significantly in the fall and early winter months, but with families and empty-nesters on the go and buying RVs all year-round, a new approach is needed.

This year, Go RVing’s new “AWAY” ad featuring a tailgating theme made its debut Labor Day weekend and will continue to air throughout the fall in conjunction with college football ad buys with ESPN and CBS Sports.

The new ad is part of Go RVing’s attempt to leverage the strong connection between RVing and tailgating season and to keep positive messages about RV travel in front of consumers throughout the year.

Have a great fall selling season, and thanks for your support.

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SSI: Canadian Towable Sales Gain 7.1% in July

September 23, 2013 by · Leave a Comment 

Year-over-year Canadian retail sales of towable RVs gained 7.1% in July and edged up 3% for the first seven months. According to the latest report from Statistical Surveys Inc., results by segment showed:

• Sales in the travel trailer sector rose 10.3% in July and 6.5 % for the seven months.

• Fifth-wheel sales dipped 1.1% for the month and 4.4% year-to-date.

• Folding camping trailer registrations fell 9.7% in July and 9.7% for the seven months.

• The recreational park trailers segment grew 100% for the month and showed no change year-to-date.

Thor Industries Inc. was the overall Canadian towables sales leader through July with a 35.3% market share. Forest River Inc. and Jayco Inc. were tied for the No. 2 position with a 16.1% share, followed by Forest River’s Coachmen RV division at 6.5%.

Thor was also the leader in travel trailer sales year-to-date with a 33.8% market share while Jayco was No. 2 with a 17.7% share while Forest River had a 14.8% share.

Thor held a commanding lead in the Canadian fifth-wheel sector through July, capturing a 48.8% market share, with Forest River at No. 2 posting a 17.1% share followed by Palomino RV at 9.7%. Thor was also No. 1 in park model sales with a 46.7% market share, General Coach was No. 2 (24.6%) and Forest River third (12.7%).

Jayco led the Canadian folding camping trailer sales for the seven months with a 31.8% market share while Forest River posted a 30.7% share and Forest River’s Coachmen RV division held a 21.2% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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SSI: Canadian Coach Sales Grow 17% For July

September 23, 2013 by · Leave a Comment 

Year-over-year Canadian motorhome sales increased 17% in July while registrations rose 9.6% for the first seven months, according to the latest report from Statistical Surveys Inc.

Forest River Inc. was the Canadian motorhome sales leader year-to-date, capturing a 28% market share, followed by Thor Industries Inc. (22.2%) and Winnebago Industries Inc. (12.8%).

Class A registrations rose 10.6% in July from a year ago, but were down 0.8% year-to-date. Thor was No. 1 in the category for the seven  months with a 23.1% market share, ahead of Fleetwood RV Inc. (15.3%). Winnebago was No. 3, garnering a 14.5% share, followed by Forest River at 14.3%.

In the Class C segment, July sales surged 24% from a year ago and were up 18.3% for the seven months. Forest River  held the top spot year-to-date with a 37.5% market share followed by Thor (21.7%) and Forest River’s Coachmen RV division (13%).

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

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