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SSI: Motorhome Sales Retreat 17.6% for October

December 12, 2011 by · Leave a Comment 

Year-over-year motorhome sales retreated 17.6% in October as the Class A and Class C markets both endured double-digit declines. For the first 10 months, overall motorhome sales were down just 0.3%, according to the latest report from Statistical Surveys Inc. (SSI).

Thor Industries Inc. remained the overall motorhome sales leader through October with a 20.7% market share followed by Winnebago Industries Inc. (18.8%) and Forest River Inc. (11.9%).

In the Class A category, overall sales in October fell 15% compared with 2010 and dipped 0.5% year-to-date. Tiffin Motorhomes Inc. again held the No. 1 position for the 10 months, holding a 20.9% market share, just edging out Winnebago with a 20.1% share. Thor was No. 3, owning a 17.5% market share.

Class C sales dropped 21.7% for the month and were just two units down year-to-date. Thor was the leader through October, holding a 24.6% market share, followed by Forest River’s Coachmen division (18.7%) and Winnebago (17.1%).

Totals included rental fleet sales, which were marginal due to seasonal trends.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

 

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SSI: Motorhome Sales Flat in May, Down 2.9%

July 13, 2011 by · Leave a Comment 

Year-over-year motorhome sales edged down 2.9% in May, while registrations for the first five months were up 1.1%, according to the latest report from Statistical Surveys Inc. (SSI).

Overall sales in the Class A category were flat, down 3.1% for the month and showing no change from 2010 results year-to-date.

Tiffin Motorhomes Inc. remained the Class A leader for the first five months with a 21.8% market share, just edging Winnebago Industries Inc., which posted a 19.5% market share. Thor Industries Inc. was No. 3 in sales, recording a 17.2% market share.

Class C sales fell 2.7% in May but rose 2.3% for the first five months. Thor Industries Inc. was the leader year-to-date, holding a 29.3% market share, followed by Forest River Inc.’s Coachmen RV division (20.5%) and Winnebago (16.9%).

SSI noted that it has added the capacities to track Class C units that were sold as rental fleets, which reflected a 14% increase in May from the previous year.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext 128, or (616) 446-8179 (cell).

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Stat Surveys: April Towable Sales Rise 2.9%

June 20, 2011 by · Leave a Comment 

Retail sales of towable RVs remained flat in April, up just 2.9%, while year-over-year registrations for the first four months rose 4.5%.

According to the latest report from Statistical Surveys Inc., results showed:
• Travel trailer sales increased 6% in April and 6.6% year-to-date.
• Fifth-wheel registrations edged down 0.2% for the month and were up 2.6% through April.
• Folding camping trailer sales dropped 13.9% in April and 6.8% year-to-date.
• April park model sales were off 4.8% and 4.4% for the first four months.

Thor Industries Inc. remained the towable leader year-to-date with a 37% market share, followed by Forest River Inc. at 21%.

By segment for the first four months, Thor was No. 1 in travel trailers with a 34.8% share, fifth-wheels with a 53.6% share and park models with a 21% share.

Forest River was the folding camping trailer leader with a 33.5% share.

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