In a recent travel survey by Persuadable Research Corp., panelists were asked details about their summer vacation plans. Persuadable Research found, via a recent online survey, that Americans are still ready to hit the open road and spend a little cash on the way. They are also spending the same or more time on staycations, a term which describes staying home and relaxing or taking day trips from home to area attractions such as local theme parks or the zoo, according to a news release.
Car trips won out over air travel. The majority of our respondents (7 out of 10) said they would be driving to their destination, while 28% said they would be traveling by airplane. 37% claim to be traveling fewer miles this year, although 44% of respondents plan to travel up to 400 miles and 56% claimed they plan to travel more than 400 miles for their summer vacation.
Budget and economy hotels were among our respondents’ favorites for this summer’s travel (24%), while a little less than a quarter of respondents have plans for staying in all inclusive resorts or 4/5 star hotels. However, 3 out of 10 travelers will be staying with friends or family this vacation season.
The planned budget for most travelers, 32%, is likely to be in the range of $500 – $1,500. The budgeted amount varies from less than $501 to $4,500. Also, according to our online survey results, one-fifth have a budget of less than $500 and one-fourth plan to spend in $1501- $2500 range. This summer, vacations may be shorter than the previous two years with a limited budget, at nearby locations and traveling by car instead of flying. The budgeted amount for vacations has reduced for almost 46%, and it’s about the same for 42% when compared to the past 2 years.
Finally, most travel survey respondents will be spending more than 4 days on vacation. 37% plan to take 4-6 days of vacation this summer. 38% mentioned taking more than 6 days of vacation. Around 25% are likely to spend 1-3 days on vacation. 75% say they will take the same or more staycations. The reasons for taking more staycations revolve around limited finances, gas prices, affordability, and new employment.
True to the American spirit, our panelists didn’t let the economy steal their vacation plans. Instead, they adapted by taking shorter trips, or less expensive trips. Clearly, it is a mixture of short driving trips and staycations that Americans are focusing on this summer. Summer vacations are alive and well in the U.S.A., albeit on a budget.
What do our travel survey results mean for the travel industry? Americans are still spending, but are more budget conscious than the previous two years. For airlines or resorts, it may mean offering deals or cutting prices to lure consumers. Offering all inclusive packages that appeal to those who are on a fixed travel budget may also be an excellent option. For theme parks or zoos, this may be a great opportunity to market toward local consumers. Budget and economy hotels, as well as businesses located on major roadways, are sure to see a steady flow of business throughout this summer travel season. This is their chance to create or solidify relationships with travelers