John Bleakley Motorhomes Inc. has opened its third full-service towable and motorized RV dealership in Jackson, Ga.
Bleakley’s ”Atlanta South” store 35 miles south of Atlanta on I-75 formerly housed Sagon RV SuperCenter, a 30-year-old Georgia dealer that went out of business.
The new Bleakley facility features 80,000-square-feet under roof with 33 service bays on 28 acres. ”We are positioning ourselves strategically in the Atlanta area,” said Bill Gillard, general manager of the 40-year-old dealership chain. We know that the RV business is not going to be down forever. Now is the time to position ourselves for when it does come back.
”With some trepidation,” he added, ”I think it’s coming back now. There is pent-up demand and we’ve enjoyed an increase in business over the last few months.”
The new store opened in mid-June and augments two other Bleakley facilities, one in the Atlanta suburb of Douglasville and the other in Unadilla, south of Macon. Bleakley’s also has motorhomes and towable RVs on fulltime display at Stone Mountain Heights RV and Mobile Home Park in Stone Mountain, Ga.
”We believe that the Sagon facility will ultimately be the flagship store in a few years,” Gillard said.
Bleakley, Georgia’s No. 1 motorhome dealer three years running, according to Statistical Surveys Inc., Grand Rapids, Mich., employs 75 and returned several laid off employees when it opened the Jackson facility.
”It’s a tough time right now, but now is the time when you try to make some pretty aggressive moves,” Gillard said. ”you need to raise the bar or you won’t catch up with the people who already have.”