Heartland Names Craven as GSM for Sundance

November 20, 2012 by · Comments Off on Heartland Names Craven as GSM for Sundance 

Paul Craven

Paul Craven has joined Elkhart, Ind.-based Heartland Recreational Vehicles LLC as general sales manager, representing the manufacturer’s Sundance line of mid-profile fifth-wheel trailers.

Craven, a native of Elkhart, graduated from Indiana University where he earned a bachelor’s degree. He then entered the RV industry, working for 18 years in retail RV sales. Most recently, Craven worked with towable builder Redwood RV Co., Syracuse, Ind., serving as product manager for the past two years.

In his new position, Paul will be charged with developing sales and growing dealer relations for Heartland’s Sundance fifth-wheels and travel trailers, while working out of the company’s headquarters in Elkhart. “I am confident the years of retail experience and enthusiasm Paul brings to our sales team will complement the sales team and build onto the success of the Sundance brand and Heartland as well,” said President Chris Hermon.

Craven noted, “I am excited for this opportunity to continue driving the upward curve in market share of the Sundance travel trailer and fifth-wheel franchise. Sundance is a solid, fast moving brand of Heartland Thor division and I am proud to be part of this winning team.”

Heartland RV has enjoyed innovative industry-leading success for many years, and offers a variety of towable RVs, including travel trailers, toy haulers, fifth-wheels and destination trailers. For more information, visit our website at

Sundance fiver lineup

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