Forest City, Iowa-based Winnebago Industries Inc. today (May 15) is hosting Dealer Days in Las Vegas to launch the company’s 2013 lineup of Winnebago, Itasca and Era motorhomes and Winnebago and SunnyBrook towable products.
“The recessionary mindset of ‘let’s just survive’ is officially over,” said Winnebago Chairman, CEO and President Randy Potts. “This is not your father’s Winnebago Industries and the 2013 products are just a start. We are no longer doing business the way we have always done it in the past. We are here to succeed.”
A new Winnebago Vista Rally and Itasca Sunstar Sport 26HE were introduced for 2013. “This new ultra-value, entry level Class A product is the result of an accelerated product development process unlike anything we’ve done before,” said Potts. “The process involved teams from nearly all areas of the company. The teams were challenged and empowered to become champions of change. The results were everything we had hoped for.”
The new 2013 Winnebago Journey and Itasca Meridian models feature new exterior styling, new logos, six all-new paint schemes and the new 34B floorplan. The 34B features a full-wall slide for added spaciousness in this shorter diesel floorplan.
Amenities include an extendable sectional comfort sofa/sleeper as well as an extendable dining table, chairs and buffet with retractable 40-inch LCD HDTV.
The Maxum chassis featured on these units delivers powerful and nimble performance with its lowered rail design that creates cavernous storage compartments with up to 220 cubic feet of exterior storage capacity.
A new 42GD floorplan joins the top-of-the-line Winnebago Tour and Itasca Ellipse lineup for 2013 and features a front-driver side galley with pullout island, a large walk-through bath featuring Winnebago’s “Big Shower” and a powered king bed with digital control mattress.
Entertainment features include the exclusive HDMI 4-by-4 Matrix system that allows customers to watch high definition video from multiple sources at multiple TV’s including the front 40-inch LCD HDTV and a mid-coach 55-inch LCD HDTV.
For 2013, customers can also choose the convenience of an “all-electric” coach, with features such as an induction cook top that eliminates the need for L.P. Glazed hardwood cabinetry, polished porcelain tile flooring and Corian countertops provide a crowning touch of elegance throughout the Tour and Ellipse.
Adding to the excitement is the first showing of Winnebago-branded towable products at Dealer Days in over 30 years. Winnebago Industries’ towables lineup on display also showcases SunnyBrook products including new floorplans in the Sunset Creek Sport 296RE, Raven 3300CK fifth-wheel and 2500KS travel trailer, along with the new Remington line. Remington is available in eight floorplans in market segments from ultra-lite travel trailers to mid-profile fifth-wheel trailers that are perfect for the budget-minded consumer.
This new SunnyBrook lineup provides great floorplans, an outstanding look and an even better value in key high volume market segments.
The innovative new Winnebago Minnie travel trailer also debuts at Dealer Days and joins the Winnebago brand lineup that includes the Winnebago ONE and Winnebago Lite Five. The all new Minnie is lightweight, price conscious and offers an attractive interior, along with a fresh exterior in lemon, lime or white exterior colors.
Forest City, Iowa-based Winnebago Industries Inc. has launched the new 2012 Sunset Creek travel trailer line, according to a press release.
Fred Hershberger, national sales manager of Middlebury, Ind.-based Winnebago Industries Towables, said that the Sunset Creek travel trailer line in the SunnyBrook brand has been redesigned from the ground up and is now in full production.
“We have created three different products within Sunset Creek to provide dealers with a product line that targets the entry-level market in its entirety,” said Hershberger. “Sunset Creek ‘Sport,’ which is priced better than most brands’ entry-level product, offers great floorplans and a much higher-end look. The Sunset Creek floorplans, while offering fantastic prices, also provide built-in comfort features that customers continually inquire about, but up to this point, just didn’t exist.”
A few of these features include: 30” x 40” oversized tubs, 80-inch bunks for taller children and oversized slideouts that include a huge u-shaped dinette and full-size sofa. The Sunset Creek “Classic” is built using aluminum framing on all four walls, floor and roof, and comes standard with a fiberglass exterior.
According to Kevin McMahon, Sunset Creek product manager, “Feedback from dealers that have seen our initial product has been outstanding. Our dealers feel that our exterior look is a home run, our interiors have tremendous ‘wow’ factor and our pricing is right where it needs to be.”
Initially, Sunset Creek Sport is available in eight floor plans while Sunset Creek and Sunset Creek Classic are each available in five floorplans.