English OEM Claims $6M in Sales at 4-Day Show

January 25, 2012 by · Leave a Comment 

The 2012 Caravan and Motorhome Show in Manchester, England closed its doors for another year on Sunday (Jan. 22), but already one manufacturer has revealed just how successful the show was.

Caravan Times reported that Swift Caravans claimed sales of its touring caravans and motorhomes more than double at this year’s event, notching up more than $6 million worth of purchases during the show.

This amounts to an impressive $1.5 million per day of the show, with the East Yorkshire manufacturer crediting its range of lightweight and low-priced tourers for its impressive performance.

All of the Sprite and Sprite Lite ranges were on display at the show, while Swift was also showcasing six new models in its Challenger Sport and Sterling Eccles Sport ranges.

Nick Page, Commercial Director at Swift Group, said: “By giving people products that are more cost effective, better designed and in the case of our tourers, lighter and easier to tow with smaller cars, we are seeing some very positive results.”

He added that the company has now sold its entire production batch of the 2012 models, allowing it to focus production on the models that customers have shown most interest in.


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