Making an impact at trade shows and a discussion of trade show experiences will be the agenda for the next meeting in an ongoing series of free luncheon programs conducted by Spearhead Sales & Marketing of Elkhart, Ind.
The next program is scheduled for June 20, from 11:30 a.m. to 1 p.m. at the Spearhead office in downtown Elkhart. It is open to sales and marketing executives across Northern Indiana, including recreational vehicle representatives.
Executives may register online at http://www.tradeshowimpact.com/. The event is co-located and co-sponsored by TaigMarks Inc, Spearhead’s exclusive creative team for branding, advertising and public relations.
Chad Root, president of Spearhead Sales & Marketing, will lead the discussion, which will include such topics as show booth selection, pre-show promotion, booth design, preparing your show team, lead capturing and post show follow-up, and integration with web, social media, advertising, PR and sales promotions. Time will also be allotted for participants to “swap stories” and learn about the trade show experiences of others.
“This should be one of our more fun meetings as we want people to share the good, the bad and the ugly of their trade show experiences,” said Root. “Almost everyone has a story about their hits and misses. At the same time, we’ll cover the crucial areas that anyone thinking about a trade show needs to address.”
This is the seventh in a series of free monthly luncheons developed by Spearhead Sales & Marketing to provide “ideas, tools and resources” for area marketing executives to help drive sales and spur company growth.
Public relations as a way to drive sales and build brand awareness for business-to-business marketing is the next topic in the ongoing series of free luncheon programs conducted by Spearhead Sales & Marketing of Elkhart, Ind.
According to a press release, the next program is scheduled for May 16 from 11:30 a.m. to 1 p.m. at Spearhead offices, 223 S. Main St., downtown Elkhart. It is open to sales and marketing executives from across Northern Indiana, including members of the RV industry. Registration is available online at http://b2b-publicrelations.com.
TaigMarks Advertising and Public Relations, a full-service marketing firm based in Elkhart, will lead the presentation. TaigMarks partners with Spearhead and Effect Web Agency to provide “turnkey services that effectively coordinate public relations with sales and marketing functions to achieve sales goals,” according to the release.
The luncheon event will address the proposal that business-to-business public relations is more than writing press releases, involving a number of approaches and tactics to build a company brand, drive sales and establish new customer relationships. Public relations has also evolved with the times, employing such vehicles as social media, blogs, special web pages, e-news bulletins and videos. The program will leave participants with specific suggestions for developing press releases and media contacts.
There is no cost or obligation for the program. Questions may be directed to Chad Root at (574) 294-6900 or firstname.lastname@example.org.
How to grow your company’s sales through Google search rankings will be the next in the series of business topics presented as a free luncheon program by Spearhead Sales & Marketing of Elkhart, Ind.
Designed for sales and marketing executives in Elkhart and St. Joseph counties, and across Northern Indiana, the program will be Feb. 21 from 11:30 a.m. to 1 p.m. at Spearhead offices in downtown Elkhart.
• Know what it takes to rank No. 1 on Google.
• Identify the various Internet marketing channels.
• Understand how Social Media impacts your ranking.
• Know how to find out if SEO (Search Engine Optimization) looks profitable for your company.
Guest speaker will be Steve Schmidt, web strategist and president of Effect Web Agency, Warsaw. Schmidt has planned and developed more than 150 websites since founding Effect in 2003.
Schmidt is a graduate of Goshen College with a bachelor’s in Computer Science. In 2007, he won the Fort Wayne Business Weekly Innovator Award in the technology category for his web product, StatsAdvisor.
“The web has become a necessary marketing tool for business, yet many companies don’t take full advantage of what it has to offer as an economical way to promote their brand and spur sales growth,” said Chad Root, president of Spearhead. “SEO is the baseline for really making the web work for you, and it doesn’t take a big investment. Steve is good at providing some very practical tips in that regard.”
“Our monthly luncheon program has been very well received and we intend to keep it going,” Root added. “We had 28 executives at our December topic presentation and 33 at our January program. It’s all about best practices for growing sales.”
Spearhead provides consulting services, presentations and workshops on effective sales and marketing approaches. In conjunction with its business partners, TaigMarks Advertising and Public Relations and Effect Web Agency, Spearhead offers a turnkey service for implementing those approaches in a way that effectively coordinates sales and marketing functions to achieve sales goals.
Seating is limited; so executives are encouraged to register soon to reserve their spot. They may do so online at http://growfromgoogle.com.
Lunch will be provided, and there is no cost or obligation. Questions may be directed to Chad Root at 574-294-6900 or email@example.com.
Spearhead Sales & Marketing has scheduled a free luncheon program for sales and marketing executives about accelerating sales growth.
According to a news release, the session is slated for Jan. 18, 11:30 a.m. to 1 p.m., at Spearhead’s offices in downtown Elkhart, Ind. Executives from Elkhart and across Northern Indiana, including the RV community, are invited to register for the event at http://www.sales-habits.com.
The speaker will be Rick Horn, president of Cornucopia Consulting dba The Growth Coach, a personal achievement and coaching firm located in Northern Indiana. He will cover three topic areas: strategic focus on key relationships; a simple but effective four-step sales process; and developing an effective sales mindset.
This is the second in a series of programs organized by Spearhead Sales & Marketing as part of its initiative to help companies grow sales and improve economic development in the region. The first part of the series was attended by 28 executives in two different sessions last month, said Chad Root, president of Spearhead.
“We were quite pleased with the turnout and the interest shown,” said Root. “Everyone is looking for ways to get their sales into a higher gear, and there are proven methods they can use, however fast or slow the economy is recovering.”
Spearhead provides consulting services, presentations and workshops on effective sales and marketing approaches. In conjunction with its business partners, TaigMarks Advertising and Public Relations and Effect Web Agency, Spearhead offers a turnkey service for implementing those approaches in a way that effectively coordinates sales and marketing functions to achieve sales goals. Any questions may be directed to Chad Root at 574-294-6900 or firstname.lastname@example.org.
A breakfast open house Monday (June 29) morning at TaigMarks Inc.’s office in Elkhart, Ind., officially launched a new business alliance formed by Spearhead Sales & Marketing, TaigMarks and Effect Web Agency.
According to a press release, more than 20 representatives from area businesses attended the open house that featured a series of brief presentations about different services provided by each agency, as well as a brief presentation about The Whale Hunters, national consultants focused on closing bigger deals with “whale size” customers in business-to-business sales.
The alliance, announced earlier this month, synthesizes the particular strengths of the three agencies into “a unique village of sales and marketing expertise that has been constructed to do one thing and one thing only: create a marketing environment to help generate business-to-business and dealer based sales,” said Chad Root, president of Spearhead, also of Elkhart.
“Too often, marketing and sales operations just don’t synchronize the way they should,” said Root. “Marketing needs to be judged on how effectively it supports sales, and sales needs to make more effective use of marketing.”
“What we like about this alliance is that it’s all about results,” said Steve Taig, president of TaigMarks. “Whether it’s building a corporate brand, producing brochures or generating public relations exposure, the overarching goal is to help the client make more sales.”
“And it’s not like working with three different agencies either,” said Steve Smith, president of Warsaw, Ind.-based Effect Web Agency. “The services of our ‘village’ are made seamless and synergistic under the direction of one strategic planner. That definitely helps in marshalling all the expertise needed nowadays while keeping a central focus that really drives sales.”
Presentations by the different firms encouraged businesses to use the SM-art sales and marketing workshops offered by the alliance. The workshops are for businesses wanting clear direction for sales and marketing initiatives. It includes a “no charge” guarantee if the session is not deemed helpful.
“That’s another thing that is different about us,” said Root. “We want to be held accountable. We don’t want companies to spend their money on consultants that tell them what they already know, or for pretty brochures and ads that nobody reads. If we’re not giving clients a good return on investment, we’re not doing the job.”
Other presentations included a look at branding and what it can do, the effective use of web-based communications, and “Office Autopilot,” an automatic contact management system.
“We were very pleased with the turnout,” said Root. “It allowed us to get to know a number of people and what they’re looking for in the way of sales and marketing help. All the agency partners are very excited about moving forward with what we’ve introduced.”
TaigMarks Inc., a full service marketing and public relations firm serving clients in the RV industry based in Elkhart, Ind., has joined with Spearhead Sales & Marketing of Elkhart and Effect Web Agency of Warsaw, Ind., to form a unique business alliance to provide sales-focused marketing support for companies looking to significantly improve sales results and grow their business.
“We’re all about creative solutions, and when we looked at this alliance it seemed like a good idea,” said Steve Taig, president of TaigMarks. “Sometimes there’s a bit of a disconnect between sales and marketing. This helps fuse them together in a very effective, results-driven way.”
“We’re bringing the core competencies of three agencies together in a way that will maximize results for our clients,” said Chad Root, president of Spearhead. “We will be exclusively working with TaigMarks Inc. and Effect Web Agency to support sales departments with marketing that produces more sales. That means marketing that works for the bottom line.”
Spearhead is a consulting and management service that works with marketing departments to help sales personnel effectively leverage marketing resources. It assists with lead generation and management systems, large account sales training, sales and marketing workshops, and other tools to spur sales growth.
TaigMarks specializes in helping clients create, hone or completely rejuvenate their brand identity through both core message development and visual identity programs. TaigMarks also assists with strategic planning and execution, using its capabilities in design, copywriting, print production, advertising, public relations, event and product launch planning/execution, and trade show exhibit/design support. It has served a number of clients in the RV industry and presently works with Blue Ox, Dicor Corp., Dometic USA, and TRA Certification.
Effect Web Agency is a web optimization company dedicated to helping companies develop a web marketing strategy and enhancing a company’s current web tools or creating new ones. Website optimization and creation, natural search engine optimization (SEO), social media, Pay-Per-Click advertising, web video, micro sites, digital brochures, web analytics, motion graphics and dynamic presentations are some of its expertise.
Along with the RV industry, TaigMarks and the other firms have served an exceptional range of clients that include the plastics industry, truck manufacturers and suppliers, medical services, financial services, cabinet makers, orthopedic and other health products, educational institutions, manufactured housing, retail furniture, HVAC suppliers and agriculture, among others.
TaigMarks will continue to serve existing clients independent of this marketing alliance. “Nothing will change in regard to our present client relationships,” said Taig. “We’ll just be able to offer clients a wider platform of services.”
“The key thing is that we all understand that it’s all about results,” said Root. “Every aspect of marketing is designed to create more sales opportunities, and everything is coordinated to achieve that result.”
“What’s so exciting is this allows us to bring an exceptionally complete array of expertise into the service of a client. Companies don’t have to work with competing agencies or departments, or cherry pick from the particular strength of one firm versus another. We have it all in one package, with one over-riding goal — sell stuff!”
“I think it picks up on the post-recession trend of companies finding more cost-effective ways to do business,” said Steve Schmidt, president and web strategist for Effect Web Agency. “What’s great is that each of us will now be able to offer clients and potential clients an all-star lineup of sales and marketing expertise, all through one contact point.”
For more information about the companies and principals involved, please visit www.spearheadsalesmarketing.com.
TaigMarks Inc. has been named as the new marketing and public relations agency for Dicor Corp. Both firms are based in Elkhart, Ind.
TaigMarks is a full-service advertising, marketing and public relations firm with particular expertise in product launches and branding strategy. It has a long history of service to the RV industry, including clients such as Coachmen-Forest River, Workhorse Custom Chassis, Dometic, Blue Ox and TRA Green Certification. It also serves a diverse range of clients involved in such fields as health care, hospitality, outdoor recreation, cabinetry, financial services, trucking, higher education and poultry drinking systems, according to a news release.
Presently TaigMarks is assisting Dicor with an extensive rebranding effort and the marketing launch of its new affiliate, Vixen Composites.
“Dicor is a great match for us because of the depth of RV knowledge that we both bring to the table,” said Steve Taig, president of TaigMarks. “Dicor is the kind of client that we enjoy working with because it allows us to use the full range of our capabilities, from developing brand charters to coordinating marketing and public relations action plans. We think the ability to develop a branding plan from conception, and then helping to implement the marketing plan, makes us most effective.”
Dicor is a leading supplier of innovative products to the OEM and component manufacturers for recreational and conversion vehicle industries, as well to distributors in the recreational vehicle and automotive aftermarkets. It is currently bringing to fruition a $6 million start-up of Vixen Composites, which will manufacture advanced composite materials for RVs and other products.
Current affiliated companies include Dicor, United Shade, Alta Resources and Seal Design, all of which provide a variety of components, materials and services that enhance RV manufacturing and the RV experience for the consumer.
“We appreciate TaigMarks’ RV knowledge and the strategic thought its associates put behind everything they do,” said Dicor President Gregg Fore. “We think TaigMarks and its creative team will help us focus our message and provide a more cohesive identity for all our companies, which will keep Dicor’s success growing for many years to come.”
For more information about TaigMarks, visit www.taigmarks.com or call (574) 294-8844.