Heartland’s MPG Line Enters Teardrop Market

November 27, 2009 by · 8 Comments 

2011_MPG_Ext03Heartland Recreational Vehicles LLC enters the lightweight teardrop travel trailer market with the retro-styled MPG line set to debut at the 47th Annual National RV Trade Show in Louisville, Ky. The MPG will initially include four floorplans, available in 18- and 20-foot lengths, featuring two tent-end models and two units equipped with single slideouts, according to a news release. The teardrop line is one of four brands to be introduced in Louisville that will showcase Heartland’s all-new high-gloss platinum fiberglass exterior. “The MPG blends a very contemporary look, created by the platinum exterior, with a distinctly retro design that is one of the draws for teardrop trailers with consumers,” said Brad Whitehead, national director of travel trailer sales for the Elkhart, Ind.-based manufacturer. The eco-friendly MPG is available in four colorful exterior graphics packages, each sporting individual icons depicting the active lifestyle of the youthful target demographic. MSRP’s start at around $14,000. Typical of teardrop trailers, all MPG models have a dry weight of less than 2,700 pounds, allowing the units to be towed by most crossover vehicles and smaller SUV’s. Heartland achieves the lightweight status without sacrificing structural integrity, employing aluminum-cage-construction and fully laminated sidewalls and floor. Key features for the MPG include a two-tone interior, chestnut maple kitchen cabinetry with a mocha maple accent, along with an AM/FM radio with CD and DVD players. 

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