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VIDEO #2: Bradshaw Reups With EverGreen

May 3, 2011 by · Leave a Comment 

Terry Bradshaw

Terry Bradshaw

Today’s Video No. 2 comes from Evergreen Recreational Vehicles LLC featuring NFL Hall of Famer Terry Bradshaw.

The football legend and three-time Emmy winning co-host of FOX NFL Sunday Terry Bradshaw continues as spokesman for EverGreen Recreational Vehicles LLC with a new video shot on his Oklahoma ranch.

“It was a lot of fun showing off my new fifth-wheel and talking about all the attributes of an Ever-Lite RV,” Bradshaw stated in a news release. “It is a pleasure to represent a company of EverGreen’s quality and the cutting edge, eco-friendly products they produce.”

The video  is a comprehensive look at the amenities, construction materials and practices that make the all-composite Ever-Lite an RV that is designed to last a lifetime. According to Bradshaw, “It’s built tougher to outlast the competition.”

A few of the topics covered are how the seamless ComposiTek roof, walls and floor are vacuum laminated and secured to a double-welded aluminum frame. EverGreen’s exclusive ComposiTek construction is four times stronger than wood and resists rot, mold and mildew. In addition, there is virtually no harmful VOC out-gassing making it an RV that is as healthy for your family as it is for the environment. The Ever-Lite is the first RV to earn the prestigious Emerald Green rating from TRA Certification.

An Ever-Lite is 1,000 pounds or 20% lighter than competing brands making it easier to tow, more fuel efficient and lasts years longer than the competition. Ever-Lite does not skimp on amenities with models that include the exclusive Campfire Kitchenette outdoor kitchen and Deep Slide models with 42-inch slide-outs — giving campers more room than competing 36-inch slides.

The relationship between Terry Bradshaw and EverGreen began July 15 when Bradshaw took possession of his Ever-Lite fifth-wheel  at the EverGreen plant in Middlebury, Ind. Bradshaw’s personal RV is featured in the video. He and his family use the camper while traveling the quarter horse circuit.

“EverGreen has set the ‘Green Standard’ with its Ever-Lite brands,” Bradshaw continues. “I am proud to be the spokesman for a company that is so young and yet is pushing so hard to introduce products that are not only eco-friendly, but look fantastic and are built with best-in-class quality to last a lifetime.”

For more information visit www.goevergreenrv.com or www.goelementrv.com.  EverGreen Recreational Vehicles, LLC 10758 County Road 2, Middlebury, IN 46540 Phone:  (574) 825-4298 Fax: (574) 825-4299.

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Bradshaw, Hughes Captivate RVIA Audience

December 1, 2010 by · Leave a Comment 

Terry Bradshaw

Terry Bradshaw

NFL legend Terry Bradshaw and musical prodigy Patrick Henry Hughes thrilled the audience with inspiring appearances at Outlook 2011: “A New Era Begins,” held Tuesday (Nov. 30) at the Kentucky Exposition Center in Louisville, Ky.

The event kicked off the 48th Annual National RV Trade Show, sponsored by the Recreation Vehicle Industry Association (RVIA).

Appearing courtesy of the major sponsorship of EverGreen Recreational Vehicles, Bradshaw tapped his trademark enthusiasm to share remarks on his personal game plan for success and his thoughts on the RV industry, according to a news release.

Bradshaw, whose affiliation with Evergreen’s line of eco-friendly trailers was announced earlier this year, said he has been impressed with the RV industry. “The industry has a great reputation and the outlook for the future is good.”

Bradshaw told the audience that he is an avid RV owner of a fifth-wheel travel trailer. “I take my RV all across the country, showing horses with my daughter,” he said. “Traveling by RV is a great way to go for families.”

He also advised attendees to simply have fun to be successful. “It you love what you do and are committed to what you do, you will have that passion that is needed to flourish.”

A native of Louisville, Hughes was joined by his father, Patrick John Hughes, in a powerful performance that touched on his heartwarming story of overcoming tremendous obstacles and included two songs — “What a Wonderful World” and “America the Beautiful.”

Patrick Henry Hughes

Patrick Henry Hughes

Patrick Henry Hughes was born unable to walk and without eyesight, but he has overcome these physical issues to excel as a musician and student. He has been featured on Oprah, Ellen, NBC’s Today, and ABC’s Extreme Make Over Home Edition

A musical genius, he began playing the piano at 9 months old and is now a virtuoso pianist, vocalist and trumpet player. He even participates in the University of Louisville Cardinal Marching Band with help from his father, who tirelessly maneuvers his wheel chair through the formations.

“I mean, God made me blind and didn’t give me the ability to walk…big deal,” said Patrick. “He gave me the talent to play piano and trumpet and all that good stuff. There are days when I’d rather stay at home, but life is about overcoming obstacles no matter how big they may seem.”

“I always thought I’d have a son who would be a hero on the football field,” dad Patrick John added. “Little did I know that he would be in a wheel chair as a member of the band, but I wouldn’t have it any other way. I’m so proud of Patrick Henry and all that he’s accomplished.

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VIDEO #2: Bradshaw Promotes EverGreen RV

December 1, 2010 by · Leave a Comment 

Video #2 features a video courtesy of EverGreen Recreational Vehicles LLC and shows NFL legend Terry Bradshaw talking about the company’s products.

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Outlook 2011 to Address RVIA’s PR Successes

November 5, 2010 by · 1 Comment 

Outlook breakfast

Outlook breakfast

Attendees at “Outlook 2011: A New Era Begins” on Nov. 30 in Louisville, Ky., will hear a detailed account of how the Recreation Vehicle Industry Association’s (RVIA) public relations efforts have preserved the image and appeal of RVs despite economic challenges and a rapidly evolving business environment, according to a news release.

In a presentation titled “RVIA Public Relations: A New Era of Possibilities,” RVIA PR Committee Chairman B.J. Thompson and RVIA Vice President and Chief Marketing Officer Gary LaBella will discuss the strategies and messages being used to maximize the exposure of RVing in a changing media landscape and highlight some of the high-impact publicity stoking demand for RVs. The two will also look ahead to examine what the RV industry and companies must focus on to achieve long-term growth in a new era of consumer behavior, technological innovation and marketplace revolution.

The PR presentation will also feature a special guest speaker. NFL great Terry Bradshaw, appearing courtesy of the major sponsorship of EverGreen Recreational Vehicles LLC, will tap into his contagious enthusiasm to share remarks on his personal game plan for success. Bradshaw, whose affiliation with Evergreen’s line of eco-friendly trailers was announced earlier this year, will also provide his thoughts on the RV industry.

Terry Bradshaw

Terry Bradshaw

“Outlook 2011: A New Era Begins” will provide an energizing start to RVIA’s 48th Annual National RV Trade Show with a lineup of entertaining and informative presentations. The free event will begin at 7 a.m. with a complimentary sit-down breakfast in the KEC South Wing Mezzanine Ballroom. Attendees are encouraged to come early as lines form well before the doors open.

The event will be hosted by RVIA Chairman Gregg Fore and feature “Forging Our Future” with Richard Coon sharing his thoughts on the important trends impacting the RV market and how RVIA is working to forge a bright future for the industry.

In “Go RVing: Inspiration for a New Era,” Go RVing co-chairmen Bob Olson and Tom Stinnett join LaBella to introduce the new Go RVing Leads Plus program, report on the impact of the Ambassadors of Affordability campaign, and unveil new plans for 2011.

The Outlook 2011 program and breakfast are free for attendees on a first-come, first-served basis. All Louisville show attendees are welcome, and no reservations necessary. Show badge registration will be available in the South Wing Lobby Entrance.

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Musical Prodigy to Perform at RVIA Breakfast

October 29, 2010 by · Leave a Comment 

Patrick Henry Hughes

Patrick Henry Hughes

Musical prodigy Patrick Henry Hughes will inspire and entertain attendees at the “Outlook 2011: A New Era Begins” breakfast Nov. 30 in Louisville, Ky., with his talent and heartwarming story of overcoming tremendous obstacles to achieve his dreams, according to a news release.

The event is sponsored by the Recreation Vehicle Industry Association (RVIA) and kicks off the 48th Annual National RV trade Show.

A native of Louisville, Patrick has been featured on Oprah, Ellen, NBC’s Today, and ABC’s Extreme Make Over Home Edition. Born unable to walk and without eyes, he has overcome these physical issues to excel as a musician and student. A musical genius, he began playing the piano at 9 months old and is now a virtuoso pianist, vocalist and trumpet player. He even participates in the University of Louisville Cardinal Marching Band with help from his father, Patrick John Hughes, who tirelessly maneuvers his wheel chair through the formations.

“Appearing with his father at ‘Outlook 2011,’ Patrick will perform and share his story of overcoming obstacles, seeing what’s on the inside and being more than you think you can be,” said Gary LaBella, RVIA vice president and chief marketing officer. “It should be a very powerful appearance.”

Patrick Henry Hughes joins an impressive lineup of “Outlook 2011″ guests that also includes NFL great Terry Bradshaw (appearing courtesy of the generous sponsorship of EverGreen Recreational Vehicles LLC) and performance artists Quick Change.

“Outlook 2011: A New Era Begins” will kick off the trade show on Tuesday morning, Nov. 30, at 7 a.m. in the Kentucky Exposition Center’s (KEC) South Wing Mezzanine Ballroom. The free event will begin with a complimentary sit-down breakfast. As one of the industry’s most anticipated annual events, another enthusiastic crowd of more than 1,000 is expected to be on hand and attendees are urged to arrive early as lines form before the doors officially open.

RVIA Chairman Gregg Fore will host the high-energy, multimedia program which will feature “Forging Our Future” with Richard Coon sharing his thoughts on the important trends impacting the RV market and how RVIA is working to forge a bright future for the industry.

In “Go RVing: Inspiration for a New Era,” Go RVing co-chairs Bob Olson and Tom Stinnett join LaBella to introduce the new Go RVing Leads Plus program, report on the impact of the Ambassadors of Affordability campaign, and unveil new plans for 2011.

“RVIA Public Relations: A New Era of Possibilities” with RVIA Public Relations Committee Chairman B.J. Thompson and LaBella will feature the duo discussing tools and strategies to maximize the exposure of RVing in a changing media landscape and sharing some of the resulting high-impact publicity that’s helping stoke demand for RVs.

The program and breakfast are free for attendees on a first-come, first-serve basis. All Louisville show attendees are welcome, and no reservations are necessary. Show badge registration will be available in the South Wing Lobby C Entrance.

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Bradshaw Helps Kick Off National RV Show

October 21, 2010 by · Leave a Comment 

Terry Bradshaw

Terry Bradshaw

NFL Hall of Fame quarterback, former Pittsburgh Steelers great and popular broadcaster Terry Bradshaw will be a featured speaker at the Recreation Vehicle Industry Association’s (RVIA) Outlook 2011: A New Era Begins Nov. 30 in Louisville, Ky.

Appearing courtesy of the major sponsorship of EverGreen Recreational Vehicles, he will tap into his contagious enthusiasm to share remarks on his personal game plan for success. Bradshaw, whose affiliation with EverGreen’s line of eco-friendly trailers was announced earlier this year, will also provide his thoughts on the RV industry.

Outlook 2011: A New Era Begins will kick off the 48th National RV Trade Show at 7 a.m. in the Kentucky Exposition Center’s (KEC) South Wing Mezzanine Ballroom. The free event will begin with a complimentary sit-down breakfast. As one of the industry’s most anticipated annual events, another enthusiastic crowd of more than 1,000 is expected to be on hand and attendees are urged to arrive early as lines form before the doors officially open.

RVIA Chairman Gregg Fore will host the high-energy, multimedia program which will feature “Forging Our Future” with Richard Coon sharing his thoughts on the important trends impacting the RV market and how RVIA is working to forge a bright future for the industry.

In Go RVing: Inspiration for a New Era, Go RVing co-chairs Bob Olson and Tom Stinnett join RVIA Vice President and Chief Marketing Officer Gary LaBella to introduce the new Go RVing Leads Plus program, report on the impact of the Ambassadors of Affordability campaign, and unveil new plans for 2011.

RVIA Public Relations: A New Era of Possibilities with RVIA Public Relations Committee Chair B.J. Thompson and LaBella will feature the duo discussing tools and strategies to maximize the exposure of RVing in a changing media landscape and sharing some of the resulting high-impact publicity that’s helping stoke demand for RVs.

The program and breakfast are free for attendees on a first-come, first-serve basis. All Louisville show attendees are welcome, and no reservations necessary. Show badge registration will be available in the South Wing Lobby C Entrance.

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NFL Legend Bradshaw Backs EverGreen RVs

July 16, 2010 by · Leave a Comment 

NFL Legend Terry Bradshaw (left) fields a question during a ceremony Thursday in Middlebury, Ind., as EverGreen Recreational Vehicles LLC announced Bradshaw would begin to endorse their products. With Bradshaw are EverGreen's Kelly Rose (center) and Doug Lantz.he

NFL Legend Terry Bradshaw (left) fields a question during a ceremony Thursday in Middlebury, Ind., as EverGreen Recreational Vehicles LLC announced Bradshaw would begin to endorse their products. With Bradshaw are EverGreen's Kelly Rose (center) and Doug Lantz.

Terry Bradshaw might just be the perfect fit for EverGreen Recreational Vehicles, Middlebury, Ind., that owner/founder Kelly Rose thinks he is.

“I am telling you we are very fortunate,” Rose told The South Bend Tribune in a quiet moment after Bradshaw’s 45-minute news conference Thursday (July 15) rendered lots of laughs, plenty of opinions and likely a large amount of publicity for the 18-month-old recreational vehicle company.

“We talked about it a long time. I am very happy he accepted.”

The two golfing buddies met in Florida a few years ago and gradually became friends.

Eventually, Rose asked him to come on board as an endorser/part owner of the business.

Bradshaw, who says he’s not big on endorsing, said he accepted the offer because of Rose and the company.

“I know it will work,” Bradshaw said. “They’ve got good people, smart people and if they don’t understand something they are not afraid to ask.

“We will try to sell these. If I can sell used cars, I can sell these.”

And the Hall of Famer who quarterbacked the Steelers to four Super Bowl titles, actually has a background in something the RV industry witnessed in recent years — lean times.

Bradshaw said his first five years or so in the NFL were rough. He eventually lost his starting quarterback job to Joe Gilliam in 1974 before regaining it and going on to a Hall of Fame career that ended in 1983.

“I am so proud of myself for not giving up,” Bradshaw said. “I normally don’t like to stir things up. I am easygoing and it takes a lot to get me upset. But I got as mean and hateful and as nasty as a human being can get. I found out in that environment, that’s what I had to do to survive.

“Those years were tough, knowing that the coach (Chuck Noll) did not want me. But I didn’t quit. Thank God I didn’t quit.”

Bradshaw, now a colorful commentator on Fox NFL Sunday, was chosen by Rose for a number of reasons, including his outgoing personality.

“He’s down-home,” said Rose of Bradshaw, who also raises cattle and shows horses. “He fits the RV lifestyle perfectly. He’s got character and he is a character.”

For Rose, Bradshaw could be but another nice step forward for a company that was formed in December 2008 with just 18 employees.

It now has 100, but Rose is not planning on growing it as big as his former company, Starcraft.

“We don’t want to be the largest producer of product in this business,” Rose said. “We want to make a nice profit, be able to service our dealers and obviously, stay in business a long time.”

Rose saluted his business team and noted that they have a stake in ownership, making their work ethic unique.

But what makes EverGreen most unique is its green effort.

Featuring the Ever-Lite brand, the company touts its products as eco-friendly, 20% lighter than much of the competition, helping customers save fuel. The company also uses Composi-Tek construction resulting in what the company says is a more durable and recyclable material.

Perhaps most importantly in Rose’s eyes, the RVs are 90% formaldehyde free. The company estimates the rest of the industry is 45%.

Rose said company growth will remain “strategic,” adding that he is “cautious” amid what many experts believe is a slowing economy.

“We are playing it a little closer to the vest right now,” he said.

Excluding Thursday’s introduction of the company’s spokesman and part owner.

“This is good for me,” said Bradshaw. “This makes me an entrepreneur.

“I can’t spell it, but I am one.”

According to a news release, EverGreen Recreational Vehicles is scoring big in the camping arena with a new generation of all composite, eco-friendly, travel trailers and fifth wheels that are as healthy for families as they are for the environment. EverGreen produces eco-friendly travel trailers with composite materials creating a longer lasting, lighter weight vehicle that is easier to tow and more fuel-efficient. The new Ever-Lite RVs are manufactured using EverGreen’s proprietary ComposiTek construction process making them completely recyclable.

About Terry Bradshaw

Bradshaw is currently a football analyst and 3-time Emmy winning co-host of FOX NFL Sunday. In a six-year span, he won an unprecedented four Super Bowl titles with Pittsburgh (1974, 1975, 1978 and 1979), becoming the first quarterback to do so, and led the Steelers to eight AFC Central championships. He was inducted into the Pro Football Hall of Fame in 1989 in his first year of eligibility. Terry is one of the nation’s most sought-after corporate motivational speakers. He is also a film and television actor, NY Times best-selling author and recording artist, among numerous other accomplishments.

Since retiring from the NFL in the 1970s, Bradshaw has dabbled in many businesses, cattle ranching, motivational speaking, TV sports analysis, acting, but never before RVs. Bradshaw says no matter the business, he’s learned to never quit.

“That’s one of the things you learn as an athlete is to go out, you know you’re prepared and listen, business is tough. Economies are tough. It’s tough economically in this country right now. You can go put your head in the sand or don’t turn on the news so you don’t get depressed, but that’s the facts.”

To hear Bradshaw’s comments about the NFL prospects of Notre Dame quarterback Jimmy Claussen, click here for coverage by WSBT-TV, South Bend.


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NFL’s Bradshaw’s Endorsing EverGreen’s RVs

July 14, 2010 by · Leave a Comment 

Terry Bradshaw, four-time Super Bowl champion, Hall of Fame quarterback and legendary sports broadcaster,  will be endorsing products made by EverGreen Recreation Vehicles LLC and will be at the Middlebury, Ind., RV firm on Thursday (July 15) to take possesison of his first Ever-Lite fifth-wheel.

Terry Bradshaw

Terry Bradshaw

Bradshaw will conduct a brief question and answer session after the ceremony.

Among U.S. consumers, Bradshaw is one of pro football’s most popular retired players. As of September 2007, Bradshaw was the top-ranked former pro football player in the Davie-Brown Index (DBI), which surveys consumers to determine a celebrity’s appeal and trust levels.

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