Top

Lemonis’ ‘The Profit’ Loses Viewers in 2nd Show

August 9, 2013 by · Leave a Comment 

After a decent premiere a week ago, CNBC’s new weekly primetime business-makeover reality show “The Profit” took a tumble in the ratings Tuesday (Aug. 6).

Variety reported that Nielsen estimates that “The Profit,” in which entrepreneur Marcus Lemonis pumps his own cash into a struggling business in a bid to turn it around, averaged 56,000 viewers in the adults 25-54 demo in its second episode — down a steep 64% from the 157,000 it pulled for its premiere. It held up better in total viewers, but the show’s overall audience of 173,000 still represented a 32% decline from the premiere’s 254,000.

By comparison, in the month of July, stripped weeknight series “American Greed” averaged 112,000 adults 25-54 and 252,000 viewers overall in the same 10 o’clock hour for CNBC. And in the 11 p.m. hour during July, “Mad Money” averaged 41,000 adults 25-54 and 103,000 viewers overall.

“The Profit” is CNBC’s latest attempt at finding an unscripted hit, having yanked “Crowd Rules” in May after just two low-rated outings. “Crowd Rules” premiered to a mere 47,000 viewers, though, so by that low bar, “The Profit” is still looking OK.

 

 

[Slashdot] [Digg] [Reddit] [del.icio.us] [Facebook] [Technorati] [Google] [StumbleUpon]

Bottom