New episodes of Marcus Lemonis’s show “The Profit” premiered on Oct. 14. Since “The Profit” first premiered, Marcus Lemonis, chairman and CEO of Camping World and Good Sam Enterprises, has invested more than $7 million of his own money in the companies featured on the series, according to Forbes magazine..
Lemonis leads close to 6,000 employees in more than 100 cities across the U.S. He started the company after realizing the RV industry had potential for growth and bought more than 100 RV companies from “mom-and-pop” dealerships across the country and turned them into Camping World RV SuperCenters. Combined with Good Sam Enterprises in 2010, the consolidated company will record close to $2.5 billion in sales in 2013.
RVBusiness magazine named Marcus as their 2007 Newsmaker of the Year. In addition, Crain’s Chicago Business featured him in their 2005 edition of “40 under 40”; and in 2008, Ernst & Young named him Entrepreneur of the Year.
In a Q&A interview with Dan Schwabel, Lemonis talks about lessons he learned from last season, how he handles family dynamics in small businesses, which of his investments he most regrets and more.
To read the Forbes interview, click here.
After a decent premiere a week ago, CNBC’s new weekly primetime business-makeover reality show “The Profit” took a tumble in the ratings Tuesday (Aug. 6).
Variety reported that Nielsen estimates that “The Profit,” in which entrepreneur Marcus Lemonis pumps his own cash into a struggling business in a bid to turn it around, averaged 56,000 viewers in the adults 25-54 demo in its second episode — down a steep 64% from the 157,000 it pulled for its premiere. It held up better in total viewers, but the show’s overall audience of 173,000 still represented a 32% decline from the premiere’s 254,000.
By comparison, in the month of July, stripped weeknight series “American Greed” averaged 112,000 adults 25-54 and 252,000 viewers overall in the same 10 o’clock hour for CNBC. And in the 11 p.m. hour during July, “Mad Money” averaged 41,000 adults 25-54 and 103,000 viewers overall.
“The Profit” is CNBC’s latest attempt at finding an unscripted hit, having yanked “Crowd Rules” in May after just two low-rated outings. “Crowd Rules” premiered to a mere 47,000 viewers, though, so by that low bar, “The Profit” is still looking OK.