Thetford Appoints Eckel as VP Sales, Marketing

March 20, 2014 by · Leave a Comment 

Barry Eckel

Barry Eckel has joined Thetford Corp. as vice president of sales and marketing, the company reported in a press release.

Eckel comes to Ann Arbor, Mich.-based Thetford from Meritor Inc., a global supplier of drivetrain, mobility, braking and aftermarket solutions for commercial vehicle and industrial markets. A veteran of 24 years and several Meritor divisions, he most recently served as senior director, OEM sales.

“We’re excited to have Barry join our team,” said Kevin Phillips, president, North America. “He has a breadth of experience, a collaborative style and history of working closely with customers. He is a product guy who is very customer focused.”

Born in Montreal, Eckel was raised in Toronto and earned a business degree from the University of Toronto. He currently resides in the metro-Detroit area.

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Thetford, Norcold Earn Readers’ Choice Awards

January 29, 2014 by · Leave a Comment 

Norcold Polar Max refrigerator

Thetford Corp. and Norcold were selected as winners of three gold and three silver awards in the 2013 Motorhome and Trailer Life Reader’s Choice Awards.

“We’re thrilled to be the reader’s choice,” said Andy Bialorucki, Thetford’s director of marketing, in a press release. “This vote of confidence from RV enthusiasts gives dealers additional confidence when selling Thetford and Norcold products.”

Thetford won a Gold Award for its line of RV toilets from both Motorhome and Trailer Life readers. Thetford’s toilets are stylish while maintaining the reliability and ruggedness that helps RVers spend their time enjoying the lifestyle, the company said.

Bialorucki said he also believed that Thetford’s full line of toilets and 50-year track record influenced the reader voting. “We have an option available for every consumer,” he said.

Norcold advanced from a Silver Award last year to a Gold Award in the RV refrigerator category in Motorhome.

“Readers responded to the design of our Norcold refrigerators, which are colder, bigger and lighter than the competition. These design features keep food colder and fresher while storing more groceries and weighing less,” Bialorucki said. “Norcold helps RVers save fuel, make fewer trips to the store and enjoy their RV more.”

Thetford also was honored in the RV cleaner category from Motorhome and Trailer Life magazines. Thetford offers a full line of RV cleaning products, including products with a DfE (Designed for the Environment) certification.

“Together, these awards reflect Thetford’s and Norcold’s positions as experts in the RV industry. Our products continue to be what consumers want to buy,” Bialorucki said.



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Thetford Promotes Kevin Phillips To President

January 10, 2014 by · Leave a Comment 

Kevin Phillips

Kevin Phillips was recently promoted to president of Thetford, North America, the company announced today (Jan. 10).

“Kevin is uniquely qualified to lead Thetford into the future,” said CEO Stephane Cordeille. “He has an outstanding record of leading and managing exceptional growth, results-driven financial performance and operational execution. Kevin’s strong track record in growing companies, organically and through successful acquisition, is especially valuable as Thetford continues to expand its global market presence.”

Phillips joined Ann Arbor, Mich.-based Thetford in 2005 as vice president of sales and marketing, North America. He was elevated to executive vice president of North America in January of 2012.

“Thetford and Norcold are vibrant companies with outstanding brands, world-class products and great reputations,” Phillips said. “I look forward to continuing to work with our customers, partners and exceptional employees to significantly grow our product portfolio and markets.”

Phillips has been an active industry leader, holding board positions on the Recreational Vehicle Industry Association (RVIA) and Recreational Vehicle Aftermarket Association (RVAA).

Before joining Thetford, Phillips held senior positions at Guardian Automotive, GKN Sinter Metals and Delphi Automotive. He has a bachelor’s from the University of Michigan and an MBA from the University of Chicago’s Graduate School of Business. He is a native of Davison, Mich.

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Thetford’s Pouliot Voted to MARVC Board Seat

August 1, 2013 by · Leave a Comment 

Mary Pouliot

Mary Pouliot of Thetford Corp. was voted to a Michigan Association of Recreational Vehicles and Campgrounds (MARVC) board seat in June and will undergo orientation at the organization’s Aug. 6 meeting.

Pouliot, director of customer service since 2006 for Ann Arbor, Mich.-based Thetford, is an at-large representative and one of two elected to the nine-member board after month-long, all-member voting in June. She was officially appointed on July 1 and is currently studying board responsibilities and issues in preparation for the upcoming meeting.

“It’s an exciting opportunity for me personally,” Pouliot said. “I’m pleased to represent Thetford, all members and all RV suppliers on the board.”

A division of the Michigan Manufactured Housing, RV and Campground Association, MARVAC is a full-service, nonprofit trade association representing those industries in Michigan. Through legislation, education, marketing and public awareness, MARVAC works to improve the business climate for members, encourage growth in the RV and private campground industries, and contributes to the quality of Michigan tourism.

A privately held company with seven manufacturing facilities worldwide, Thetford is a leading supplier of sanitation and refrigeration products for the RV, marine, heavy-duty truck and residential industries. Subsidiaries include Norcold, a manufacturer of gas absorption refrigerators and freezers for the RV, marine and truck markets; Tecma, an Italy-based producer of fine-china toilets and waste-transfer systems; and Thetford Europe, which makes high-quality cooking and heating appliances and accessories.

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Thetford Corp. to Mark 50th Anniversary May 1

April 10, 2013 by · 2 Comments 

Thetford corporate office

Thetford Corp., a leading supplier of sanitation products for the RV and marine industries, will mark its 50th year of operation on May 1.

According to a press release, the company was founded by Frank Sargent and his two sons in 1963 after they recognized the need to improve the recreational lifestyle, and continues “to set the standard for reliable and recognizable sanitation products.”

Thetford has had many industry-leading achievements in the past 50 years, including the first holding tank slide-action valve along with low-profile, low-water-use plastic RV toilets and the first two-piece portable toilet, Porta-Potti. Its innovations like Aqua-Kem and Aqua-Soft have also benefited generations of RVers. Most recently, Thetford introduced the stylish and lightweight Aqua-Magic Residence toilet and the beautiful and award-winning Porta-Potti Curve.

“Our products have helped revolutionize the RV industry,” said Kevin Phillips, Thetford executive vice president. “I’m pleased to say that Thetford products have helped make the recreational experience what it is today. With reliable products that are the staples of RVing and boating, we’ve provided users with convenience and helped them to better enjoy what’s both a hobby and lifestyle.”

Founded as a family company, Thetford continues to stay true to these ideals as it grows in size and innovation. “We hold close to family values, treat people fairly and look for long-term relationships with our customers. I think these have been consistent threads through the company’s history,” said Phillips. “Beginning in the late 1980’s, Thetford was on the forefront of RV store merchandising and marketing and that continues today. In addition, dealers taking our web-based training have really been positive about how it has helped make them better retailers.”

Thetford is not only a leader in the RV industry, but its employees are active members in it. Phillips noted, “We live in the market. In other words, we employ people who are avid RVers and it’s helped shape our products. An example is our SmartTotes, which were developed by one of our engineers who experienced, first hand, the need for a quality waste tote tank.”

Although 50 years is a worthy milestone, the company has no plans to slow down. “Thetford is proud to have grown up, hand in hand, with the American RV industry,” said Phillips. “We will continue to innovate and move forward with the global RV industry.”

Headquartered in Ann Arbor, Mich., Thetford is a privately held company with seven manufacturing facilities worldwide. Thetford subsidiaries include Norcold, a leading manufacturer of gas-absorption refrigerators and freezers for the RV, marine and truck markets; Tecma, a producer of fine-china toilets and powerful waste-transfer systems based in Italy; and Thetford Europe, which manufactures high-quality cooking and heating appliances and accessories.

For more information visit


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Thetford’s Porta-Potti Curve Earns RVAA Honor

August 31, 2012 by · Leave a Comment 

Thetford Porta-Potti Curve

Thetford Corp.’s new Porta-Potti Curve portable toilet received the inaugural Recreational Vehicle Aftermarket Association (RVAA) Product-of-the-Year Award, according to a press release. It was announced at the 2012 RVAA Executive Conference in Chicago, Ill., on August 22.

The all-new Curve has a sleek, modern and homelike appearance. It also features a comfortable seat height,  battery-powered flush, convenient level gauges and an integrated toilet tissue holder.

All RVAA-member suppliers were encouraged to participate in the Product-of-the-Year Award program. A total of 27 products, ranging from chemicals to tow-related items, were submitted for entry and judged by a select panel of dealers and distributors.

“Thetford is proud to be recognized for this new innovation,” said Andy Bialorucki, director of marketing for Ann Arbor, Mich.-based Thetford. “We’re especially pleased and honored to receive this award because it was selected by dealers and distributors.”

Winning an award is nothing new to the Curve, which now has been internationally honored four times since its release earlier this year. It represents the next generation of portable toilets that Thetford, which first introduced the original Porta-Potti in 1968, has produced.

The Product-of-the-Year Award was created by RVAA’s Member Benefits Committee this year. It allows supplier members to showcase and earn recognition for the many great new aftermarket products that are annually introduced into the marketplace.


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Thetford Launches Residential-Sized RV Toilet

August 3, 2012 by · Leave a Comment 

Aqua-Magic Residence toilet

Ann Arbor, Mich.-based Thetford Corp. has introduced the new Aqua-Magic Residence permanent RV toilet.

“We’re really excited to introduce Aqua-Magic Residence to the marketplace,” said Mike Mesharer, Thetford’s director of sales, in a press release. “It’s a residential-sized RV toilet with contemporary style and homelike comfort, yet is still lightweight.”

The high-profile Residence features a comfortable, ADA-compliant 18-inch seating height to make sitting down and standing up easier. The high-profile model weighs only 9.5 pounds while the low-profile model weighs 8.25 pounds.

Residence also has a contemporary seat for optimal comfort. Its cover is strong enough to sit on and has a convenient built-in lift slot. Seat and cover can be easily removed for customizing.

Delivering a powerful flush, Residence provides superior bowl coverage and its ball valve wipes clean with every flush. The mechanism maximizes flush performance and eliminates potential trap issues.

Residence also provides single-pedal convenience. Users press the pedal halfway down to add water and all the way down to flush.

Mounting and connections are engineered for accessibility and quick installation. For added strength and durability while eliminating squeaks, the bowl and base are bonded together using polymer welding technology.

In addition to high and low profiles, Aqua-Magic Residence is available in white and bone colors.

For more information call (800) 543-1219 or (734) 769-6000 or visit

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Bike Accident Takes Life of Thetford’s Burrows

June 28, 2012 by · 2 Comments 

Mary Burrows

The Thetford Corp. family remains among the many mourning today after Mary R. Burrows, 53, the company’s long-time manager of Chemical Engineering and a true RV industry expert, died Tuesday (June 26) night following a bicycle accident near her home in Dexter, Mich.

“Mary was a wonderful friend, person and co-worker,” Thetford Executive Vice President Kevin Phillips said. “She was liked and respected by everyone who worked at Thetford the past three decades. Mary touched so many people… to say that she will be greatly missed is an understatement.”

Burrows began at Ann Arbor-based Thetford in 1983, shortly after graduating from Albion (Mich.) College. She was responsible for the formulation, production and quality control of every chemical product that the company made.

Well-known in the RV industry, Burrows annually attended the National RV Trade Show and various consumer events. She was tireless in answering any question from anyone – RVer, dealer, distributor, campground worker, etc. – wanting to know the truth, based on chemistry and verified by testing, about RV sanitation or care.

The two women reporting to Burrows in Thetford’s Chem Lab, Karin Johansson and Janis Thomson, each worked with her for more than 24 years.

Burrows was married, the mother of two daughters and recently become a proud grandmother. She loved most outdoor activities and to laugh. A celebration of her rich life will take place on Saturday afternoon.


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Thetford Corp. Offering Rebate on Toilet Lines

May 9, 2012 by · Leave a Comment 

Ann Arbor, Mich.-based Thetford Corp. announced a $25 manufacturer’s rebate for RVers upgrading their bathroom with a new, Thetford permanent toilet.

According to a press release, toilets purchased between May 1-Aug. 31 are rebate eligible. Models included in the promotion are Aria Classic or Deluxe II, Aqua-Magic V (hand and foot flush), Aqua-Magic Style II or Style Plus, and Bravura.

Rebate coupons are available at select retail outlets and can be downloaded from the Thetford website,

Thetford is a leading supplier of sanitation and refrigeration products for the RV, marine and heavy-duty truck industries. Subsidiaries include Norcold, America’s leading manufacturer of gas-absorption refrigerators and freezers for the RV, marine and truck markets; Tecma, a producer of fine-china toilets and powerful waste-transfer systems based in Italy; and Thetford UK, a unit in England that manufactures Spinflo brand, high-quality cooking and heating appliances, as well as accessories.

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Thetford Announces Phillips, Tharp Promotions

February 1, 2012 by · Leave a Comment 

Kevin Phillips and Doug Tharp

Two long-time Thetford Corp. employees, Kevin Phillips and Doug Tharp, have been promoted, according to a press release.

Phillips was elevated to the position of executive vice president of North America. He previously served as vice president of sales and marketing, North America, since joining Thetford in 2005.

Phillips is a member of the Recreational Vehicle Industry Association (RVIA) board, serving as chairman of its membership committee and is on the market information and supplier committees. He formerly served as chairman of the RVIA nominating committee. Phillips is also a former member of the Recreational Vehicle Aftermarket Association (RVAA) board.

“Kevin’s leadership, experience and knowledge of the RV market make him the ideal candidate to grow Thetford in the future,” said Stephane Cordeille, CEO of Ann Arbor, Mich-based Thetford.

Prior to joining Thetford, Phillips worked with Guardian Automotive as business unit director. He also previously worked as director of business development and director of North American sales at GKN Sinter Metals, and as customer director & global platform leader with Delphi Automotive.

Phillips earned a bachelor’s in computer science from the University of Michigan and an MBA in business policy and marketing from the University of Chicago’s Graduate School of Business.

Tharp was promoted to senior director of finance, North America. He joined Norcold Inc. as a division accountant in 1990 and was promoted to accounting manager in 1993. He was promoted to corporate controller at Thetford, Norcold’s parent company, in 2003. He received a bachelor’s in business from Miami University in Oxford, Ohio.


Contact Thetford, 7101 Jackson Road, Ann Arbor, MI 48103. Toll-free 800-543-1219 or 734-769-6000; Fax: 734-769-2023.; <> .

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