Thor Motor Coach (TMC) was awarded the prestigious RVBusiness 2014 RV of the Year award for its Recreational Utility Vehicles (RUV), the Axis and Vegas. According to a press release, the consumer-centric design of the compact 25-foot coaches has created a new segment of compact, stylish and user-friendly motorhomes.
“Dealers are looking to Thor Motor Coach as the industry innovation leader,” said Jon Krider, director of marketing at Thor Motor Coach. “Being bestowed 2014 RV of the Year by RVBusiness, we have strengthened our commitment to bring forth cutting-edge products that meet consumer needs. We continue to focus on superior quality, engineering and performance. The extremely positive dealer reception to our new products, as well as enhancements to our existing lineup, solidifies we are on the right course. We will continue to build upon on that momentum, bringing the best and most innovative products to market in the future.”
TMC said that other new products that were well received in Louisville included the new 29H Outlaw toy hauler Class C built on a Ford E-Series, a full-wall slide Class C 28F with King Bed, the 32N wall-slide Hurricane and Windsport, and Tuscany 40KQ Tuscany with a unique kitchen and living space layout.
Product information is available at http://ThorMotorCoach.com or by calling (800) 860-5658.
Thor Motor Coach will be introducing new floorplans in its Tuscany, Outlaw, Four Winds and Chateau models as part of the Recreation Vehicle Industry Association (RVIA) 51st Annual National RV Trade Show in Louisville, Ky.
According to a press release, the Tuscany 40KQ provides a new stylish island shaped kitchen that is perfect for entertaining with pendant lighting and built-in wine storage. A large side-aisle picture window offers great views while the living area features a 60-inch LCD TV.
A wall-slide 28F Class C model has been added to the Four Winds and Chateau lineups. The new coach offers a king bed along with an L-shaped sofa in the living area that is configured as a sofa, dinette and sleeping space. Large mega storage on the exterior of the coach makes sure everything can be loaded up for long trips.
The newest addition to the Outlaw toy hauler is the 29H floorplan. Built on the E-series chassis from Ford, the 29H has plenty of living space up front and a roomy on-board garage in the rear. The model is the most compact and affordable Outlaw with standard features that include an exterior patio with awning, 24-inch LCD TV with DVD player in the garage, Bluetooth enabled coach radio and 32-inch LCD TV in the living area.
“Floorplans continue to be the No. 1 reason people buy one motorhome over another. At Thor Motor Coach we strive to continue our reputation of building new and profitable models for our valued dealer partners,” said Vice President of Sales and Marketing Dana Simon.
Along with the three new floorplans, the industry-first Recreational Utility Vehicle (RUV) Axis and Vegas will be showcased. Sized like a large SUV, the 25-foot Class A is built on Ford E-Series chassis with powerful V-10 engine.
Thor Motor Coach’s display is located at Booth No. 1400 in the South Hall of the Kentucky Exposition Center.
Thor Motor Coach’s diesel division reported that three new floorplans in the Tuscany, Tuscany XTE and Palazzo lines are receiving high marks from the retail marketplace and dealer body.
“Thor Motor Coach diesels have made a 25.8% market share increase in 2013,” said Adam Gudger, national sales manager, citing information from Statistical Survesy Inc.. “This market increase exemplifies our commitment to product development and new floorplans. We’ve listened to our retail customer and our team has done a tremendous job developing products that meet their needs”.
The 44MT floorplan anchors the flagship Tuscany by offering the most living space in any Thor Motor Coach diesel. The bath-and-a-half layout maximizes the usable space by scaling back the size of the rear bath without reducing functionality. The slight change in the rear, opens up an expansive living room which includes a standard Ultraleather sofa and booth ensemble with opposing hide-a-bed sofa.
Livability is the key focus for the Tuscany XTE’s new 40GQ’s camp side sofa and dinette arrangement. The layout provides great views to the outside under the patio awning while seating and dining configurations allow for true customization of the living space. The bedroom features a king size Denver Mattress, ample clothes storage plus a stackable washer and dryer.
The new Palazzo 35.1 offers a unique and spacious living room arrangement, perfect for couples or larger families. Space is maximized with dual opposing slideouts, a first in the Palazzo lineup. A large 46-inch TV is viewable throughout the coach and, when not in use, easily stored away by retracting it into the buffet dinette. Other firsts for the Palazzo in the 35.1 include a full wardrobe that expands from wall to wall in the bedroom and king size bed with a Denver Mattress.
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Thor Motor Coach has been awarded the Quality Circle DSI Award by the Recreational Vehicle Dealers Association (RVDA). According to a press release, the award will be presented on Dec. 2 during the RVDA Dealer Reception at the Crowne Plaza Hotel the evening before the opening of the National RV Trade Show in Louisville, Ky.
“Without our valued dealers and retail customers, we cannot succeed,” said Dana Simon, vice president of sales at Thor Motor Coach. “Continued effectiveness of programs like the ‘Shield of Protection’ help us strive to be the best partner in the business. The key to Thor Motor Coach’s success are innovative products offered at a competitive price, all backed by superior sales, parts and warranty support. Game changing products like the new Axis and Vegas ‘Recreational Utility Vehicles’ (RUVs) are proof of this commitment to our partners. ”
Ron Davidson, vice president of operations for Thor Motor Coach, noted, “We are honored to be recognized by our dealers for this significant award and thank them for their support and partnership. Our comprehensive ‘Shield of Protection’ program has been instrumental in receiving this award.”
Davidson said the Thor Motor Coach’s “Shield of Protection” starts with a detailed inspection that produces “consistent and superior quality products” to the company’s dealers.
“The remaining components deliver exceptional customer support after the sale, which makes ownership of a Thor Motor Coach product so desirable,” Davidson added. “The ‘Concierge Connection’ provides new owners with a personal Thor Motor Coach contact for assistance as needed. The ‘Rapid Response’ parts initiative provides that essential parts are stocked at all times for quick shipment. Single source warranty cuts down on the hassle of dealing with multiple vendors. And lastly, 24/7 factory support delivers technical support day or night from our highly trained Thor Motor Coach technicians. “
For more information go to http://ThorMotorCoach.com/
California-based multilocation dealer Mike Thompson RV announced that it has added Thor Motor Coach’s Vegas, a 24-foot Class A motorhome the company is marketing as a “Recreational Utility Vehicle” (RUV).
“We understand RVers have similar goals when they purchase an RV, such as spending more time with their family, summer vacations, or retiring and hitting the open road to see this beautiful country,” said Mike Rosenbaum, director of sales for Mike Thompson RV. “However, today we are finding that RV owners are also looking to use their units more in their daily lives. They want to be able to jump in their RV on Friday afternoon and head out just for the weekend. This new Class A product could not make it any easier.”
Built on the Ford E-350, the Vegas RUV has been designed for easy maneuvering. Even with the shorter length, it offers a 5,000-pound hitch for towing and a large pass-through storage area while its lighter weight translates to improved fuel efficiency.
Mike Thompson RV, marking its 41st anniversary, operates five locations in Southern California. For more information visit http://www.mikethompson.com.
Thor Motor Coach is officially up and running at its second site in Wakarusa, Ind., following the startup of the company’s first production line at the new facilities there last week.
The move into the former Monaco facility comes at a good time for Thor Motor Coach (TMC). “The motorhome market is up 30% this year, which is very robust,” said TMC President Jeff Kime. “We are up even more at 55% and are gaining market share.”
The Elkhart, Ind.-based subsidiary of Thor Industries Inc. moved a production line from Elkhart to Wakarusa, transferring 250 employees with it. Thor itself moved its corporate headquarters from Jackson Center, Ohio, to Elkhart earlier this year.
“We will be starting a second production line in Wakarusa next month because we are at capacity in Elkhart,” Kime said, adding that the company plans to add another 100 workers in Wakarusa and another 100 workers in Elkhart over the next 90 days.
“This enables us to expand production lines here in Elkhart and actually add another production line. It’s a win-win,” he added. “It increases our capacity, and our output here.”
The 500,000-square-foot addition to TMC’s nearly 700,000 square feet in Elkhart also opens up future expansion possibilities. “We have longer-term plans. There’s room for a third production line in Wakarusa and more available land,” Kime said. “We do not quite have volume to fill it at the moment, but we have plans for the future.”
The former Monaco facility became available earlier this year when Allied Specialty Vehicle acquired Monaco and Holiday Rambler from Navistar Inc. and moved motorhome production to Decatur, Ind.
Bob Martin, president and CEO of Thor Industries, said TMC production will utilize the biggest portion of the extensive manufacturing campus but that the company is still developing plans for other segments — including the paint facilities for use by Thor division Keystone RV Co. “We do have another phase of utilizing plants for other pieces. I don’t have the full picture yet,” Martin said.
Thor Motor Coach will host a job fair at its new manufacturing facility at 606 Nelson’s Parkway in Wakarusa, Ind., from 9 a.m. through 1 p.m. Friday.
As reported by the South Bend Tribune, all manufacturing departments will be featured at the fair. Thor officials could not be reached immediately for comment.
Thor bought the plant, which once housed Monaco Coach and then Navistar International, from Allied Specialty Vehicles in June. The 1 million-square-foot plant once employed 520 people and served as a backdrop to President Barack Obama’s visit to Elkhart County in August 2009.
Thor already employs more than 6,000 people in Elkhart County.
Bob Martin, president and CEO of Thor Industries Inc., said in June that the plant purchase would result in additional jobs at some point. “Long term, we are definitely going to need people,” he said. “It could be a very great opportunity for many people.”
A pre-employment drug screen will be required at the job fair, according to the release, which was sent from the Wakarusa Chamber of Commerce.
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Thor Motor Coach (TMC) showcased its diverse lineup of new products to a legion of dealers Wednesday (Sept. 18) during the second day of the Elkhart County RV Open House in northern Indiana.
According to a press release, dealers were enthusiastic about the company’s 2014 product offerings as Thor’s display at the RV/MH Hall of Fame included nearly 50 motorhomes.
Along with the “game-changing introduction” of the RUV (Recreational Utility Vehicle), existing products featured new floorplans, sleek decors, amenity upgrades and standard features. Product debuts included:
• The A.C.E. gas motorhome added the 30.2 bunk model, functionally designed to offer family friendly extra sleeping capacity.
• The Hurricane and Windsport expanded its floorplan offerings with the addition of the 27K floorplan. The most compact floorplan to date, the 27K offers features like a king bed, side vision cameras and automatic leveling jacks.
• The luxury Challenger gas motorhome showcased a creative bath-and-a-half 37LX floorplan. This full-wall slide new model offers ample living and storage areas, making extended trips comfortable.
• A newcomer in the market, the Miramar line includes the family friendly 34.3 floorplan with bunk beds in a full basement model. This stylish coach introduced earlier this year, continues to gain popularity in the market place, according to TMC.
• A new ultraluxury Tuscany 44MT floorplan offers a sleek and sophisticated decor. The 44-foot diesel pusher with rear bath joins three other floorplans in the flagship Tuscany lineup. The Tuscany XTE 40GQ floorplan features a new front cap with vertical headlights and an expansive 436 square feet of living space.
• Boasting the largest market share growth for any diesel pusher in North America, according to TMC, the Palazzo presented the new 35.1 floorplan featuring abundant basement storage, innovative triple-slide layout and Denver Mattress king bed.
• Four Winds and Chateau Class C’s stress comfortable living spaces with the 31E and 31W floorplans. Both models feature a full-wall slide, but with a twist. The 31E is directed towards families with bunk beds on the driver side of the coach, away from the patio area. The 31W provides huge storage spaces throughout the living area and basement.
• The diesel-powered 35SG Outlaw toy hauler is equipped with a Ford F-550 cab chassis. This is the first Class C model offered in the Outlaw. Standard features include a 6.7-liter PowerStroke diesel engine with 660-pound-foot of torque, 10,000-pound towing capacity, automotive frameless windows and a patio deck with awning.
“Response on the new products has been tremendous,” says Jon Krider from Thor Motor Coach. “Dealers are here in full force and we are extremely grateful for their partnership. Our team at Thor Motor Coach has pushed creativity and product design into overdrive. We are driven by the feedback we receive from consumers who own our motorhomes. This is just a sample of things to come from our team.”
For more information go to http://ThorMotorCoach.com.
Thor Motor Coach introduced a whole new class of products, the Recreational Utility Vehicle (RUV), at Tuesday’s (Sept. 17) opening of the Elkhart County RV Oen House.
Situated at the RV/MH Hall in Elkhart, Ind., the Thor Motor Coach exhibit also featured a wide array of models from its existing line of Class A gas, diesel pushers, Class B-plus, Super C and Class C motorhomes, according to a news release.
The new RUVs, aptly titled Axis and Vegas, were designed for the consumer wanting a small, easy-to-maneuver vehicle, but not wanting a traditional RV. Sized like a large SUV, the unit measures just over 25 long, 8 feet wide and 11 feet tall, helping it fit into the tightest of spaces most traditional RVs can’t go.
These small dimensions lower the overall center of gravity, to help safety and stability while driving. A proven and powerful Ford V-10 engine has plenty of muscle for smooth highway merging, while sipping fuel along the way. A contemporary exterior with aerodynamic windshield and cap is extenuated by Thor Motor Coach’s exclusive HD-MAX, High-Definition exterior. Frameless, automotive styled, windows continue the sleek styling on the exterior.
Although small in stature, the coach offers an innovative design with multiple sleeping areas, including a drop down overhead bunk. The rear twin beds even convert to a king size bed. High-tech features include a 6-inch touch screen display audio with camera display, iPod adapter with radio interface and multiple USB and 12V ports, along with 110V plugs. For eco-conscious buyers the LED celling lighting reduces energy usage, while the window tint helps to reduce dependence on running the air conditioner.
“The new line-up of RUV is sized like a large SUV, and most importantly they are priced like one. A family can own one with payments that are less than most sport utility vehicles,” says Dana Simon, Vice President of Sales and Marketing at Thor Motor Coach. “We see this unit fulfilling a need those who are new to RVing, those who are seasoned veterans looking to downsize and anything in between. The RUV product segment is going to grow as it answers questions concerning affordability and size some consumers may have with traditional larger motorhomes.”
For more information go to http://ThorMotorCoach.com, dealers should stop by the Thor Open House at the RV Hall of Fame.
Look for a slew of new floorplans from Thor Motor Coach during next week’s Elkhart County RV Open House, including a fourth floorplan — the 40-foot 40GQ — in the Tuscany XTE diesel pusher series which has a completely new look inside and out for 2014.
The single-axle Tuscany XTE, built on a Freightliner XCR chassis with a 360-hp ISB diesel engine, has a new front cap with vertical headlights and LED accents along with a redesigned rear cap featuring larger taillights and an integrated halogen docking light for backing up in low-light situations.
With a $268,000 base MSRP, the Tuscany XTE cockpit also has been redesigned and the interior reworked with new decors, upgraded two-tone furniture and king-size Denver mattress.
Thor also has introduced the Miramar, a new all-gas brand built on a 22,000-pound GVWR Ford F-53 chassis equipped with a 362-hp Triton V10 engine.
“The Miramar is a ‘couples coach’ intended to be used more than a couple of weekends a year,” Jon Krider, Thor Motor Coach director of marketing, told RVBUSINESS.com.
The Miramar, with MSRPs from $138,775 to $141,000, debuts with four 32- to 35-foot floorplans with up to three slideouts, each of which can be equipped with an optional dropdown bed over the cockpit.
Krider said that Thor Motor Coach expects heavy traffic during the Open House. “It’s going to be better this year in the past,” Krider said. “We are bringing 15 or 16 new floorplans, product lines and innovations.”