Nearly one out of every four motorhomes sold in America are produced by Thor Motor Coach (TMC), the No. 1 subsidiary company of motorhomes in the United States according to data provided by Statistical Surveys Inc.
Thor Motor Coach’s motorhomes make up more than 23% of the U.S. market share, the company reported in a press release. The combination of retail sales from the United States and Canada make Thor Motor Coach the retail leader for all of North America.
Strong performance from individual models includes A.C.E., the No. 1 selling gas-powered Class A motorhome, and Four Winds, the No. 1 selling Class C motorhome. Other big market share gainers include the Palazzo diesel with a 200% increase, the Windsport Class A with a 104% increase and the Tuscany diesel with a 58% increase in units retailed during 2013.
Innovative new designs like the Axis and Vegas Recreational Utility Vehicles (RUVs) created a new segment of motorhomes, making “a big impression with the media and consumers throughout the RV industry,” the company said. The Outlaw toy hauler continued to build a strong presence in the market with the introduction of two new Class C models, helping it to gain a substantial 63% unit sales increase over 2012.
“We are thrilled with the results. I really believe this is testament to the team we have at Thor Motor Coach. Our product planning, engineering, sales and manufacturing personnel have all pushed themselves to create the most innovative products in the market,” stated Dana Simon, vice president of sales and marketing at Thor Motor Coach. “Over the years, our dealer partners have been the key contributor in promoting our brand. We cannot express how much gratitude we have for them and how much we value their relationships. We would also like to say thank you to the owners of TMC motorhomes. Their enthusiasm for our coaches is undeniable.”
To find out more about Thor Motor Coach and the best-selling RV models in North America, visithttp://ThorMotorCoach.com or call (800) 860-5658.
Lippert Components Inc. (LCI) announced that Thor Motor Coach is now using Linc Remote System technology for its Rapid Camp wireless control system on several of its Class A and Class C motorhome brands.
According to a press release, Thor Motor Coach’s Rapid Camp, powered by the Linc Remote System technology, allows users to control the patio awning, slideout rooms, exterior patio light, leveling jacks and generator from within 50 feet of the motorhome, as well as monitor the progress of each function.
“We recently launched the Rapid Camp wireless system on several brands,” said Jon Krider, Thor Motor Coach director of marketing. “It definitely simplifies using the coach for our customers. LCI’s Linc Remote System technology provides customers with easy access to their most-used features and allows them to be outside of the coach while operating jacks and slide rooms.”
He added, “For instance, if a rain storm rolled in and they were visiting a neighboring coach, they could simply retract the awning using the Rapid Camp without getting wet.”
Rapid Camp is now available on the Hurricane, Windsport, Miramar, Challenger and Outlaw Class A’s, as well as the Outlaw and -550 “Super C” Class models.
“Thor Motor Coach is the first company to use the Linc in a motorhome application, and that’s exciting because motorhome users don’t have to be standing in the center part of their motorhome to operate multiple functions anymore,” LCI Body Division Product Manager Chris Ganshorn explained. “Instead, Linc allows them to remotely control key functions from as far away as 50 feet, providing them a more convenient set up they can safely monitor from outside the motorhome.”
Thor Motor Coach motorhomes reported strong response to its new products during this year’s consumer shows.
“Every show so far this year is getting positive feedback. Consumers are really enjoying the innovative product changes we are engineering into our gas-powered motorhomes,” said Joel Grimm, national sales manager for Class C and Class A gas motorhomes.
The new Axis and Vegas Recreational Utility Vehicle (RUV) Class A motorhomes have been “the talk of the show circuit,” according to a press release. Grimm said that the compact motorhomes continue to draw new people to the RV lifestyle, targeting the same market as large automobile-based SUVs.
The RUV eliminates all of the shortcomings of a traditional SUV by providing a self-contained environment including kitchen, dining, bathroom and sleeping facilities in a 25-foot package. The Axis and Vegas also received the inaugural “RVBusiness 2014 RV of the Year” award, an event that was documented by “Rollin’ On TV.” Click here to view the video.
Other motorhomes that have had a major impact this show season include the Outlaw Toyhauler, now with a complete lineup of Class A and Class C motorhomes ranging from 29 to 38 feet, along with the Tuscany Class A motorhomes with all-new exteriors and interiors. For 2014, 40-foot Tuscany motorhomes now have all the high-end features found in the larger Tuscany tag axle models, including the Aqua-Hot hydronic furnace and water heating, ZF independent front suspension and custom tile floor inlays.
“The Tuscany and Tuscany XTE are dominant players in today’s diesel market,” noted Adam Gudger, national sales manager for Class A diesel motorhomes. ”Combined with the sweeping success of the already best-selling Palazzo and we have the ultimate one-two-three punch. All of our motorhomes are built with input and direction from our dealers and the owners which have helped us gain significant market share increases.”
To find an upcoming show, visit http://blog.ThorMotorCoach.
Thor Motor Coach’s will have an array of product on display as part of the Florida RV Trade Association’s (FRVTA) 29th Annual 2014 Florida RV SuperShow, Jan. 15-19 in Tampa.
According to a press release, the company’s Axis and Vegas recreational utility vehicles (RUV) have made an impact at retail, offering a motorhome that is compact and easy to maneuver, while permitting living and storage spaces not found in an automotive-based SUV.
New models being shown to the public for the first time at the FRVTA show include the Tuscany XTE 40GQ, designed with an abundant living room and plenty of space to cook or entertain. In addition the Hurricane and Windsport 32N add a full wall-slide, all-in-one bath and king bed while the Challenger 35HT model features triple slides and a sectional sofa. The 28F Chateau Class C model contains a full walk-around king bed and L-shaped dinette seating.
Thor Motor Coach products will be displayed in four areas throughout the show:
• Space No.665: Dream RV will represent the Windsport Class A and the Vegas RUV.
• Space No. 670: Camper’s Inn of Leesburg is showing the Siesta B-plus motorhome.
• Space No. 220: Camping World RV of Tampa will show the Axis RUV, ACE, Hurricane, Miramar and Challenger Class A motorhomes, as well as the Chateau, Citation B-plus and Freedom Elite Class C.
• Space No. 840: Lazydays RV will be representing the Four Winds Class C, Outlaw toy hauler, Palazzo diesel pusher, and the Tuscany XTE/Tuscany diesel motorhome.
For additional information on Thor Motor Coach please visit http://thormotorcoach.com or call (800) 860-5658.
Thor Motor Coach (TMC) was awarded the prestigious RVBusiness 2014 RV of the Year award for its Recreational Utility Vehicles (RUV), the Axis and Vegas. According to a press release, the consumer-centric design of the compact 25-foot coaches has created a new segment of compact, stylish and user-friendly motorhomes.
“Dealers are looking to Thor Motor Coach as the industry innovation leader,” said Jon Krider, director of marketing at Thor Motor Coach. “Being bestowed 2014 RV of the Year by RVBusiness, we have strengthened our commitment to bring forth cutting-edge products that meet consumer needs. We continue to focus on superior quality, engineering and performance. The extremely positive dealer reception to our new products, as well as enhancements to our existing lineup, solidifies we are on the right course. We will continue to build upon on that momentum, bringing the best and most innovative products to market in the future.”
TMC said that other new products that were well received in Louisville included the new 29H Outlaw toy hauler Class C built on a Ford E-Series, a full-wall slide Class C 28F with King Bed, the 32N wall-slide Hurricane and Windsport, and Tuscany 40KQ Tuscany with a unique kitchen and living space layout.
Product information is available at http://ThorMotorCoach.com or by calling (800) 860-5658.
Thor Motor Coach will be introducing new floorplans in its Tuscany, Outlaw, Four Winds and Chateau models as part of the Recreation Vehicle Industry Association (RVIA) 51st Annual National RV Trade Show in Louisville, Ky.
According to a press release, the Tuscany 40KQ provides a new stylish island shaped kitchen that is perfect for entertaining with pendant lighting and built-in wine storage. A large side-aisle picture window offers great views while the living area features a 60-inch LCD TV.
A wall-slide 28F Class C model has been added to the Four Winds and Chateau lineups. The new coach offers a king bed along with an L-shaped sofa in the living area that is configured as a sofa, dinette and sleeping space. Large mega storage on the exterior of the coach makes sure everything can be loaded up for long trips.
The newest addition to the Outlaw toy hauler is the 29H floorplan. Built on the E-series chassis from Ford, the 29H has plenty of living space up front and a roomy on-board garage in the rear. The model is the most compact and affordable Outlaw with standard features that include an exterior patio with awning, 24-inch LCD TV with DVD player in the garage, Bluetooth enabled coach radio and 32-inch LCD TV in the living area.
“Floorplans continue to be the No. 1 reason people buy one motorhome over another. At Thor Motor Coach we strive to continue our reputation of building new and profitable models for our valued dealer partners,” said Vice President of Sales and Marketing Dana Simon.
Along with the three new floorplans, the industry-first Recreational Utility Vehicle (RUV) Axis and Vegas will be showcased. Sized like a large SUV, the 25-foot Class A is built on Ford E-Series chassis with powerful V-10 engine.
Thor Motor Coach’s display is located at Booth No. 1400 in the South Hall of the Kentucky Exposition Center.
Thor Motor Coach’s diesel division reported that three new floorplans in the Tuscany, Tuscany XTE and Palazzo lines are receiving high marks from the retail marketplace and dealer body.
“Thor Motor Coach diesels have made a 25.8% market share increase in 2013,” said Adam Gudger, national sales manager, citing information from Statistical Survesy Inc.. “This market increase exemplifies our commitment to product development and new floorplans. We’ve listened to our retail customer and our team has done a tremendous job developing products that meet their needs”.
The 44MT floorplan anchors the flagship Tuscany by offering the most living space in any Thor Motor Coach diesel. The bath-and-a-half layout maximizes the usable space by scaling back the size of the rear bath without reducing functionality. The slight change in the rear, opens up an expansive living room which includes a standard Ultraleather sofa and booth ensemble with opposing hide-a-bed sofa.
Livability is the key focus for the Tuscany XTE’s new 40GQ’s camp side sofa and dinette arrangement. The layout provides great views to the outside under the patio awning while seating and dining configurations allow for true customization of the living space. The bedroom features a king size Denver Mattress, ample clothes storage plus a stackable washer and dryer.
The new Palazzo 35.1 offers a unique and spacious living room arrangement, perfect for couples or larger families. Space is maximized with dual opposing slideouts, a first in the Palazzo lineup. A large 46-inch TV is viewable throughout the coach and, when not in use, easily stored away by retracting it into the buffet dinette. Other firsts for the Palazzo in the 35.1 include a full wardrobe that expands from wall to wall in the bedroom and king size bed with a Denver Mattress.
For more information click here.
Thor Motor Coach has been awarded the Quality Circle DSI Award by the Recreational Vehicle Dealers Association (RVDA). According to a press release, the award will be presented on Dec. 2 during the RVDA Dealer Reception at the Crowne Plaza Hotel the evening before the opening of the National RV Trade Show in Louisville, Ky.
“Without our valued dealers and retail customers, we cannot succeed,” said Dana Simon, vice president of sales at Thor Motor Coach. “Continued effectiveness of programs like the ‘Shield of Protection’ help us strive to be the best partner in the business. The key to Thor Motor Coach’s success are innovative products offered at a competitive price, all backed by superior sales, parts and warranty support. Game changing products like the new Axis and Vegas ‘Recreational Utility Vehicles’ (RUVs) are proof of this commitment to our partners. ”
Ron Davidson, vice president of operations for Thor Motor Coach, noted, “We are honored to be recognized by our dealers for this significant award and thank them for their support and partnership. Our comprehensive ‘Shield of Protection’ program has been instrumental in receiving this award.”
Davidson said the Thor Motor Coach’s “Shield of Protection” starts with a detailed inspection that produces “consistent and superior quality products” to the company’s dealers.
“The remaining components deliver exceptional customer support after the sale, which makes ownership of a Thor Motor Coach product so desirable,” Davidson added. “The ‘Concierge Connection’ provides new owners with a personal Thor Motor Coach contact for assistance as needed. The ‘Rapid Response’ parts initiative provides that essential parts are stocked at all times for quick shipment. Single source warranty cuts down on the hassle of dealing with multiple vendors. And lastly, 24/7 factory support delivers technical support day or night from our highly trained Thor Motor Coach technicians. “
For more information go to http://ThorMotorCoach.com/
California-based multilocation dealer Mike Thompson RV announced that it has added Thor Motor Coach’s Vegas, a 24-foot Class A motorhome the company is marketing as a “Recreational Utility Vehicle” (RUV).
“We understand RVers have similar goals when they purchase an RV, such as spending more time with their family, summer vacations, or retiring and hitting the open road to see this beautiful country,” said Mike Rosenbaum, director of sales for Mike Thompson RV. “However, today we are finding that RV owners are also looking to use their units more in their daily lives. They want to be able to jump in their RV on Friday afternoon and head out just for the weekend. This new Class A product could not make it any easier.”
Built on the Ford E-350, the Vegas RUV has been designed for easy maneuvering. Even with the shorter length, it offers a 5,000-pound hitch for towing and a large pass-through storage area while its lighter weight translates to improved fuel efficiency.
Mike Thompson RV, marking its 41st anniversary, operates five locations in Southern California. For more information visit http://www.mikethompson.com.
Thor Motor Coach is officially up and running at its second site in Wakarusa, Ind., following the startup of the company’s first production line at the new facilities there last week.
The move into the former Monaco facility comes at a good time for Thor Motor Coach (TMC). “The motorhome market is up 30% this year, which is very robust,” said TMC President Jeff Kime. “We are up even more at 55% and are gaining market share.”
The Elkhart, Ind.-based subsidiary of Thor Industries Inc. moved a production line from Elkhart to Wakarusa, transferring 250 employees with it. Thor itself moved its corporate headquarters from Jackson Center, Ohio, to Elkhart earlier this year.
“We will be starting a second production line in Wakarusa next month because we are at capacity in Elkhart,” Kime said, adding that the company plans to add another 100 workers in Wakarusa and another 100 workers in Elkhart over the next 90 days.
“This enables us to expand production lines here in Elkhart and actually add another production line. It’s a win-win,” he added. “It increases our capacity, and our output here.”
The 500,000-square-foot addition to TMC’s nearly 700,000 square feet in Elkhart also opens up future expansion possibilities. “We have longer-term plans. There’s room for a third production line in Wakarusa and more available land,” Kime said. “We do not quite have volume to fill it at the moment, but we have plans for the future.”
The former Monaco facility became available earlier this year when Allied Specialty Vehicle acquired Monaco and Holiday Rambler from Navistar Inc. and moved motorhome production to Decatur, Ind.
Bob Martin, president and CEO of Thor Industries, said TMC production will utilize the biggest portion of the extensive manufacturing campus but that the company is still developing plans for other segments — including the paint facilities for use by Thor division Keystone RV Co. “We do have another phase of utilizing plants for other pieces. I don’t have the full picture yet,” Martin said.