California-based multilocation dealer Mike Thompson RV announced that it has added Thor Motor Coach’s Vegas, a 24-foot Class A motorhome the company is marketing as a “Recreational Utility Vehicle” (RUV).
“We understand RVers have similar goals when they purchase an RV, such as spending more time with their family, summer vacations, or retiring and hitting the open road to see this beautiful country,” said Mike Rosenbaum, director of sales for Mike Thompson RV. “However, today we are finding that RV owners are also looking to use their units more in their daily lives. They want to be able to jump in their RV on Friday afternoon and head out just for the weekend. This new Class A product could not make it any easier.”
Built on the Ford E-350, the Vegas RUV has been designed for easy maneuvering. Even with the shorter length, it offers a 5,000-pound hitch for towing and a large pass-through storage area while its lighter weight translates to improved fuel efficiency.
Mike Thompson RV, marking its 41st anniversary, operates five locations in Southern California. For more information visit http://www.mikethompson.com.
Thor Motor Coach is officially up and running at its second site in Wakarusa, Ind., following the startup of the company’s first production line at the new facilities there last week.
The move into the former Monaco facility comes at a good time for Thor Motor Coach (TMC). “The motorhome market is up 30% this year, which is very robust,” said TMC President Jeff Kime. “We are up even more at 55% and are gaining market share.”
The Elkhart, Ind.-based subsidiary of Thor Industries Inc. moved a production line from Elkhart to Wakarusa, transferring 250 employees with it. Thor itself moved its corporate headquarters from Jackson Center, Ohio, to Elkhart earlier this year.
“We will be starting a second production line in Wakarusa next month because we are at capacity in Elkhart,” Kime said, adding that the company plans to add another 100 workers in Wakarusa and another 100 workers in Elkhart over the next 90 days.
“This enables us to expand production lines here in Elkhart and actually add another production line. It’s a win-win,” he added. “It increases our capacity, and our output here.”
The 500,000-square-foot addition to TMC’s nearly 700,000 square feet in Elkhart also opens up future expansion possibilities. “We have longer-term plans. There’s room for a third production line in Wakarusa and more available land,” Kime said. “We do not quite have volume to fill it at the moment, but we have plans for the future.”
The former Monaco facility became available earlier this year when Allied Specialty Vehicle acquired Monaco and Holiday Rambler from Navistar Inc. and moved motorhome production to Decatur, Ind.
Bob Martin, president and CEO of Thor Industries, said TMC production will utilize the biggest portion of the extensive manufacturing campus but that the company is still developing plans for other segments — including the paint facilities for use by Thor division Keystone RV Co. “We do have another phase of utilizing plants for other pieces. I don’t have the full picture yet,” Martin said.
Thor Motor Coach will host a job fair at its new manufacturing facility at 606 Nelson’s Parkway in Wakarusa, Ind., from 9 a.m. through 1 p.m. Friday.
As reported by the South Bend Tribune, all manufacturing departments will be featured at the fair. Thor officials could not be reached immediately for comment.
Thor bought the plant, which once housed Monaco Coach and then Navistar International, from Allied Specialty Vehicles in June. The 1 million-square-foot plant once employed 520 people and served as a backdrop to President Barack Obama’s visit to Elkhart County in August 2009.
Thor already employs more than 6,000 people in Elkhart County.
Bob Martin, president and CEO of Thor Industries Inc., said in June that the plant purchase would result in additional jobs at some point. “Long term, we are definitely going to need people,” he said. “It could be a very great opportunity for many people.”
A pre-employment drug screen will be required at the job fair, according to the release, which was sent from the Wakarusa Chamber of Commerce.
To read the entire article click here.
Thor Motor Coach (TMC) showcased its diverse lineup of new products to a legion of dealers Wednesday (Sept. 18) during the second day of the Elkhart County RV Open House in northern Indiana.
According to a press release, dealers were enthusiastic about the company’s 2014 product offerings as Thor’s display at the RV/MH Hall of Fame included nearly 50 motorhomes.
Along with the “game-changing introduction” of the RUV (Recreational Utility Vehicle), existing products featured new floorplans, sleek decors, amenity upgrades and standard features. Product debuts included:
• The A.C.E. gas motorhome added the 30.2 bunk model, functionally designed to offer family friendly extra sleeping capacity.
• The Hurricane and Windsport expanded its floorplan offerings with the addition of the 27K floorplan. The most compact floorplan to date, the 27K offers features like a king bed, side vision cameras and automatic leveling jacks.
• The luxury Challenger gas motorhome showcased a creative bath-and-a-half 37LX floorplan. This full-wall slide new model offers ample living and storage areas, making extended trips comfortable.
• A newcomer in the market, the Miramar line includes the family friendly 34.3 floorplan with bunk beds in a full basement model. This stylish coach introduced earlier this year, continues to gain popularity in the market place, according to TMC.
• A new ultraluxury Tuscany 44MT floorplan offers a sleek and sophisticated decor. The 44-foot diesel pusher with rear bath joins three other floorplans in the flagship Tuscany lineup. The Tuscany XTE 40GQ floorplan features a new front cap with vertical headlights and an expansive 436 square feet of living space.
• Boasting the largest market share growth for any diesel pusher in North America, according to TMC, the Palazzo presented the new 35.1 floorplan featuring abundant basement storage, innovative triple-slide layout and Denver Mattress king bed.
• Four Winds and Chateau Class C’s stress comfortable living spaces with the 31E and 31W floorplans. Both models feature a full-wall slide, but with a twist. The 31E is directed towards families with bunk beds on the driver side of the coach, away from the patio area. The 31W provides huge storage spaces throughout the living area and basement.
• The diesel-powered 35SG Outlaw toy hauler is equipped with a Ford F-550 cab chassis. This is the first Class C model offered in the Outlaw. Standard features include a 6.7-liter PowerStroke diesel engine with 660-pound-foot of torque, 10,000-pound towing capacity, automotive frameless windows and a patio deck with awning.
“Response on the new products has been tremendous,” says Jon Krider from Thor Motor Coach. “Dealers are here in full force and we are extremely grateful for their partnership. Our team at Thor Motor Coach has pushed creativity and product design into overdrive. We are driven by the feedback we receive from consumers who own our motorhomes. This is just a sample of things to come from our team.”
For more information go to http://ThorMotorCoach.com.
Thor Motor Coach introduced a whole new class of products, the Recreational Utility Vehicle (RUV), at Tuesday’s (Sept. 17) opening of the Elkhart County RV Oen House.
Situated at the RV/MH Hall in Elkhart, Ind., the Thor Motor Coach exhibit also featured a wide array of models from its existing line of Class A gas, diesel pushers, Class B-plus, Super C and Class C motorhomes, according to a news release.
The new RUVs, aptly titled Axis and Vegas, were designed for the consumer wanting a small, easy-to-maneuver vehicle, but not wanting a traditional RV. Sized like a large SUV, the unit measures just over 25 long, 8 feet wide and 11 feet tall, helping it fit into the tightest of spaces most traditional RVs can’t go.
These small dimensions lower the overall center of gravity, to help safety and stability while driving. A proven and powerful Ford V-10 engine has plenty of muscle for smooth highway merging, while sipping fuel along the way. A contemporary exterior with aerodynamic windshield and cap is extenuated by Thor Motor Coach’s exclusive HD-MAX, High-Definition exterior. Frameless, automotive styled, windows continue the sleek styling on the exterior.
Although small in stature, the coach offers an innovative design with multiple sleeping areas, including a drop down overhead bunk. The rear twin beds even convert to a king size bed. High-tech features include a 6-inch touch screen display audio with camera display, iPod adapter with radio interface and multiple USB and 12V ports, along with 110V plugs. For eco-conscious buyers the LED celling lighting reduces energy usage, while the window tint helps to reduce dependence on running the air conditioner.
“The new line-up of RUV is sized like a large SUV, and most importantly they are priced like one. A family can own one with payments that are less than most sport utility vehicles,” says Dana Simon, Vice President of Sales and Marketing at Thor Motor Coach. “We see this unit fulfilling a need those who are new to RVing, those who are seasoned veterans looking to downsize and anything in between. The RUV product segment is going to grow as it answers questions concerning affordability and size some consumers may have with traditional larger motorhomes.”
For more information go to http://ThorMotorCoach.com, dealers should stop by the Thor Open House at the RV Hall of Fame.
Look for a slew of new floorplans from Thor Motor Coach during next week’s Elkhart County RV Open House, including a fourth floorplan — the 40-foot 40GQ — in the Tuscany XTE diesel pusher series which has a completely new look inside and out for 2014.
The single-axle Tuscany XTE, built on a Freightliner XCR chassis with a 360-hp ISB diesel engine, has a new front cap with vertical headlights and LED accents along with a redesigned rear cap featuring larger taillights and an integrated halogen docking light for backing up in low-light situations.
With a $268,000 base MSRP, the Tuscany XTE cockpit also has been redesigned and the interior reworked with new decors, upgraded two-tone furniture and king-size Denver mattress.
Thor also has introduced the Miramar, a new all-gas brand built on a 22,000-pound GVWR Ford F-53 chassis equipped with a 362-hp Triton V10 engine.
“The Miramar is a ‘couples coach’ intended to be used more than a couple of weekends a year,” Jon Krider, Thor Motor Coach director of marketing, told RVBUSINESS.com.
The Miramar, with MSRPs from $138,775 to $141,000, debuts with four 32- to 35-foot floorplans with up to three slideouts, each of which can be equipped with an optional dropdown bed over the cockpit.
Krider said that Thor Motor Coach expects heavy traffic during the Open House. “It’s going to be better this year in the past,” Krider said. “We are bringing 15 or 16 new floorplans, product lines and innovations.”
Thor Motor Coach has introduced the 35SK Super C motorhome built on a heavy-duty Ford F550 platform and offering RVers “exceptional living space.”
According to a press release, the 35SK creates an ideal lounging area at the center of the coach. The TV cabinet is located straight across from an ample sofa and dinette configuration equipped with a built-in slideout that creates an “entertaining hub.”
For the high-tech aficionados, a cab-over home theater entertainment center is available with an optional 50-inch LCD TV and sound bar, replacing the standard 32-inch LCD TV.
The interior is loaded with residential designs including rich leatherette covered furniture complemented by overhead LED lighting. In the kitchen, a residential 18 cubic foot refrigerator and 30-inch over-the-range microwave allow ease of food preparation. An oversizde pantry and pull-out countertop adds space and convenience.
The bedroom boasts a king size Denver Mattress sleep system and abundant storage. The split bath with a private stool highlights yet another ingenious use of space and design in the 35SK.
The Ford F-550 platform is known for its “ample carrying capacity and commanding towing ability,” according to Thor Motor Coach, and is powered by a PowerStroke 6.7-liter diesel engine that pumps out 300-hp and 620-lb.ft. of torque. The engine is completely housed out in front of the passenger compartment offering a passenger car ride.
“With great feedback from our customers on the original 33SW, we were able to design and bring to market the 35SK the needs of Class C buyer wanting additional space, with diesel power,” according to Joel Grimm, national sales manager for gas motorhomes at Thor Motor Coach. “The 35SK delivers on all levels, better driving comfort, large towing capacity, creative and spacious interior design, and room to entertain a gathering of one or eight.”
For more information call 800-860-5658 or click here.
The all-new Miramar Class A motorhome is heating up the market with a full basement design, according to a press release.
“It is exciting to bring to the market a new premium gas Class A motorhome. Many consumers are looking for luxury accommodations in 32- to 36-foot models and this new Miramar really delivers,” said Joel Grimm, national sales manager for gas motorhomes.
The Miramar features four floorplans with designs and sleeping accommodations to “fit a consumer’s needs,” according to Grimm. An HD-MAX exterior with partial paint design is the standard finish, while full-body paint packages are optional. A wide open basement structure allows for multiple pass-through storage areas.
The Miramar is built on Ford F53 chassis supported by 22 1/2-inch tires and a 22,000-pound GVWR. A highly stylized front cap complete with LED accent lighting around the headlights sets off the front of the coach while the rear cap has an integrated fuel fill, allowing access from either side of the coach. High-mounted, halogen spot lights are also mounted in the rear to better illuminate surroundings in low light.
Other premium features on the Miramar include a three-camera monitoring system, power patio awning and 100-gallon fresh water tank.
The Miramar interior offers rich furniture fabrics while residential vinyl covers the entire floor of the coach for easy cleaning. Other features include two-tone furniture, blackout roller shades and an optional drop-down overhead bunk that increases sleeping space and stores out of sight when not in use. All floorplans feature the Denver Mattress sleep system with king-size beds in select models.
The galley is equipped with a solid-surface countertop, 30-inch over-the-range microwave and residential Whirlpool refrigerator. An 1800-watt inverter powers the refrigerator while the automatic generator start will fire up the Onan 5,500-watt generator if battery power runs low.
Thor Motor Coach announced the introduction of its 2014 Tuscany XTE and Tuscany diesel motorhomes, hitting the market with a “brand new look,” according to a press release.
Fresh front and rear caps along with new exterior paint packages highlight the overall value provided throughout the entire lineup of Thor’s luxury Class A Tuscany motorhomes.
The Tuscany XTE’s new front cap is engineered to maximize visibility for both driver and passenger. The front entry door is the widest in the industry, allowing more space to enter the coach with bulky items like groceries. Frameless windows throughout set off the coach while also providing functionality. The Tuscany diesel pusher’s exteriors are distinctive and attractive with a very high-end appearance for 2014.
New elongated residential tile floor, tiled kitchen backsplash, and LG Hi-Macs solid surface countertops round out the Tuscany XTE’s luxurious interior. New furniture styles include upgraded pillows and eye-catching bedding while headboards add a high-end accent in the bedroom.
Ride quality is enhanced with the addition of an independent front suspension, similar to the system used on a Prevost bus. Large Michelin 295/80R series tires are specifically formulated for motorhome use and the exterior storage compartment doors electronically lock by way of wireless remote or interior central lock switch.
An elegant inlaid tile pattern on the floor of the Tuscany adds a touch of elegance. Comfortable and inviting, Kustom-Fit furniture surrounds the living space. As a bonus, the Tuscany has a cedar-lined shoe storage box located in the rear wardrobe.
A nontag axle 40-foot model has been added the Tuscany lineup with the 40RX floorplan. The 40RX features the style and amenities found in bigger Tuscany tag-axle models, including an Aqua-Hot heating system, 450-hp Cummins engine and hardwood cabinetry.
“We are really excited about the overall success of the Tuscany XTE and Tuscany lines,” said Adam Gudger, national sales manager for diesel motorhomes. “The numbers speak volumes on the hard work and dedication our team has poured into the design and building of the Tuscany. Year to date, the Tuscany brand has had a 58% market share increase among all diesel-powered Class A motorhomes.”
Officials in Wakarusa, Ind., got some very exciting news Monday (June 3). As reported by the Elkhart Truth, Thor Industries Inc. announced it is taking over the beleaguered campus that used to house Monaco Coach, and more recently motorhome operations for Navistar RV, on the town’s south side.
“This is awesome. I’m ecstatic. It couldn’t be better for us,” said Jeff Troxel, Wakarusa Town Manager. “It adds stability to the town. We haven’t had stability on that side of town for years.”
Bob Martin, president and COO of Thor, said it’s too early to know how many jobs will be created as the company plans to move part of its Thor Motor Coach subsidiary along with painting operations for Keystone RV Co. into the Wakarusa site.
“We’ll have a clearer picture of what our plans are,” Martin said. “I know people always want to know how it’s going to affect people in jobs, but long term it should be good for the county and the community and we’d like to see it come back to production numbers it was at years ago.”
The move will mean new production for Thor Motor Coach and won’t reduce any of those jobs in Elkhart, he said. “It will be in addition to our plant in Elkhart. The Elkhart work force will stay the same,” Martin said.
To read the entire article click here.
The new Windsport 34J Class A motorhome from Thor Motor Coach caters to larger families with a versatile bunkhouse floorplan design, according to a press release.
With a complete overhaul of the Windsport for 2013, the 34J removes the bunks from the camp side of the coach, allowing parents and grandparents to sit under the patio awning without disturbing the kids. The floorplan also opens up space for an optional exterior kitchen in the basement that includes a generous countertop area with integrated sink, portable grill and refrigerator.
Also offering flexibility, the 34J’s bunkhouse can convert from a sleeping area to a sitting area or a full length wardrobe while a pair of LCD TV’s allow for personalized viewing in each bunk. Once converted to a sofa, the top bunk TV can be removed and located across the hall for family viewing.
Living room arrangements are very family-oriented, as the seating in the coach is centrally located. Multiple players can all join in the action of family game night or share the bucket of popcorn during movie night. An optional overhead bunk provides full-size sleeping accommodations above the cockpit seats, bringing the overall sleeping capacity to eight.
The exterior is handsomely finished with Thor Motor Coach’s HD-MAX exterior standard along with optional full-body paint packages for an ultra-high-end look. Side-hinged slam latches on most exterior baggage doors afford easy access to the basement storage while the no-maintenance rotocast storage trunks are simple to wipe clean. A 32-inch LCD exterior TV located under the patio awning is now optional.
Standard features on all 34J Class A Bunk Houses include an Onan 5,500-watt generator, 50-amp service, dual 13,500-Btu air conditioners and a gas/electric water heater.
With the early retail RV shows now in the rearview mirror, Thor Motor Coach reports the company is continuing to see an influx of new buyers for its products.
“The 2013 RV shows have been great, getting this year started on the right note,” said Joel Grimm, national sales manager for gas motorhome sales. “Our dealers have achieved excellent sales at our retail shows this year. Consumers are seeking out our products as a result of our great dealer base, introduction of new model features and the positive feedback from our ‘Shield of Protection’ customer service programs.”
New product offerings include:
• Thor Motor Coach’s HD-MAX high-definition exterior finishes with durable gel coat on select brands of motorhomes.
• All-new Four Winds and Chateau “Super C” motorhomes built on the Ford F550 chassis and powered by the 6.7L Power Stroke turbo diesel engine.
• Four Winds and Chateau 26A Class C motorhomes, offering a compact floor plan with walk-around queen bed slide.
• New 27.1 floorplan compact in TMC’s A.C.E. motorhome line, featuring a king-size bed and full wall-slide in a Class A coach that measures 28 feet, 7 inches.
• The Tuscany 34ST diesel motorhome offering high-end amenities while giving RVers improved maneuverability with an overall length of 35 feet.
• The Outlaw 37MD toy hauler with dual slide rooms, sliding patio door access to the garage and a ramp door that converts to a patio.
• The Hurricane 34E gas-powered Class A motorhome featuring a bath and a half floorplan.
• High-end Windsport 34F Class A with full-wall slide, a wide open living area, oversized shower and Denver Mattress king-size bed.
“New products, floorplans, eye appeal and a concentrated effort to offer the best value in the market help us build increased retail desire for Thor Motor Coach products,” said Adam Gudger, national sales manager for diesel motorhomes.
For more details about Thor Motor Coach Motorhomes and upcoming RV Shows visit http://ThorMotorCoach.com.
The retail public gets its first glimpse of the new “Super C” motorhome from Thor Motor Coach, with the introduction of the new 33SW. According to a press release, the new model will be available in the Four Winds and Chateau brands, filling the void in today’s market for “powerful” diesel-powered Class C motorhomes.
Known for its durability and ride quality, the Ford F-550 chassis serves as the foundation of the 33SW with a GVWR topping out at 19,500 pounds. Powered by a 300-hp, 6.7-liter Powerstroke engine with 660-lb.ft of torque and a 6-speed transmission, the 33SW is capable of towing up to 10,000 pounds.
According to Thor Motor Coach, the Ford F-550 Super Duty platform offers owners the benefit of both commercial strength and durability as well as a luxurious automotive cabin and superb ride quality. In addition, the coach will be backed by Thor Motor Coach’s service center network along with Ford service centers throughout North America.
The 33SW come standard with Thor Motor Coach’s HD-MAX high definition exteriors finishes and a long list of standard features that include a 5.5kw Onan generator with automatic start, dual 13,500 Btu air conditioners, slam-latch baggage doors, Bigfoot leveling jacks and a fully molded, one-piece front cap.
Interior amenities include a full-size residential refrigerator, 30-inch over-the-range microwave, solid-surface countertops, 1800-watt power inverter, and solar and privacy window roller shades.
“After the first day here in Tampa, we are getting great feedback on the new Super C Motorhomes,” said Joel Grimm, national sales manager for gas motorhomes at Thor Motor Coach. “The new 33SW is turning heads with the additional living space created using the Ford F550 chassis. Features like diesel power, more maneuverability, better towing capability and better driving comfort are what our customers tell us is missing from the larger Class C RV market.”
Super C Motorhomes are back at Thor Motor Coach, the North America’s most chosen motorhome brand, with the introduction of the new 33SW F550 Super C Motorhomes.
These new “heavy duty,” diesel-powered Ford F-550 Super Duty Class C motorhomes will be available in both the Four Winds and Chateau brands, rounding out two of the most recognized and popular class C brands in the market, according to a news release.
Sporting a Ford F-550 chassis, the 33SW has a GVWR topping out at 19,500 lbs. Power comes from a fuel sipping PowerStroke 6.7L diesel engine flexing a full 300-hp, and hefty 660-lb.ft. of torque. That powerful combination, along with the Ford 6-speed transmission allows the 33SW to maximize the 10,000-lb. trailer hitch. The coach comes standard with an electronic brake controller integrated in the dash, so consumers simply get in and go.
The HD-MAX exterior offers a high-end exterior finish. Every 33SW comes with a long list of standard exterior features, which include a 5.5 Onan generator with automatic start, dual 13.5K roof air conditioners, slam latch baggage doors, Bigfoot leveling jacks and a fully molded, one-piece front cap.
Inside the 33SW, features resemble a luxury yacht, instead of a Class C motorhome. Residential refrigerator, 30-inch over-the-range microwave, solid surface countertops, solar and privacy window roller shades and an 1,800-watt power inverter make the short list of game changing features.
“We are confident this new 33SW will turn heads with the additional living space created using the F550 chassis,” said Joel Grimm, national sales manager for gas motorhomes at Thor Motor Coach. “Features like diesel power, more maneuverability, better towing capability and better driving comfort are what our customers tell us is missing from the larger class C market.”
The full details on all Thor Motor Coach Class C’s can be found at: http://fourwinds-super-c.com.
For more information about Thor Motor Coach, call (800) 860-5658, visit www.ThorMotorCoach.com or write to Thor Motor Coach Inc., PO Box 1486, Elkhart, Indiana 46515.
Building on the success of the 37LS Outlaw Class A toy hauler motorhome introduced earlier this year, Thor Motor Coach is rolling out its 37MD model for the National RV Trade Show, Nov. 27-29 in Louisville, Ky.,
According to a press release, the all-new 37MD provides even more storage and sleeping capacity along with flexible hauling options.
The 37MD features a second slideroom, which is dual-purposed as a second living area or dedicated bedroom. This functionality is the result of input from consumers looking to own a motorized toy hauler for hauling people and toys, but also wanting to have a motorhome that can be converted for full-time camping.
The exterior is equipped with large, side-opening storage compartments, full-body paint packages and separate entries for the living room and garage. An exterior fueling station can be used to fill-up ATV’s and dirt bikes, while outside entertainment options include garage radio controls, wall-mounted marine grade speakers and a 32-inch LCD TV located under the patio awning.
Inside, the coach offers an array of upgraded appointments with Leatherette seating surfaces, solid surface kitchen countertop, 30-inch over-the-range convection microwave and easy-clean vinyl flooring throughout the entire coach.
A new optional overhead bunk bed is located above the cockpit for added sleeping flexibility. The second living room/bedroom has a convertible sofa that makes into a queen sized air bed with a loft area for kids or storage.
A sliding glass door separates the garage from the front of the coach and includes a powered shade for privacy. Transform the Outlaw into the hottest hangout in the campground by turning the garage and ramp door into a place for entertaining with the optional ‘Party Deck’. This patio railing system allows a veranda off the rear of the coach, while optional fold-down sofas will accommodate seating for six inside the garage or be converted in beds.
The full details on all Outlaw brand toy haulers can be found at http://OutlawRV.com/.