30,000th Motorhome Shipped to Cruise America

July 30, 2012 by · Leave a Comment 

Rental firm Cruise America announced that it recently took delivery on its 30,000th Class C motorhome, acquired over its 40 years of operation. According to a press release, the Mesa, Ariz.-based company has 4,000 Ford-powered rental recreational vehicles operating throughout the United States and Canada.

Cruise America reported that one of the reasons for its growth over the last 40 years, despite slowdowns in the economy, is the fact that the company enjoys a heavy percentage of repeat business.

“I believe that our unparalleled repeat business is due to the fact that we really do care about our customers and we show it through our commitment to top-notch service,” said President Bob Smalley Jr. “This, combined with the fact that we care enough to provide the best motorhomes on the market, has made us the leaders in the industry.”

For 25 years, Cruise America has teamed up with Thor Motor Coach, which manufactures all of the company’s Class C motorhomes – each designed and built to Cruise America’s specifications. These motorhomes, wrapped in attractive scenery, have become iconic along the highways of the U.S. and Canada, according to the release.

In addition, as new inventory comes in, the used coaches are reconditioned, refurbished and sold to the public at affordable prices. Over the last 40 years, Cruise America has sold 26,000 of used Class C RVs to customers.

Cruise America offers its inventory of fully equipped, self-contained Class C rental RVs and used motorhomes for purchase on its website, as well as an extensive list of rental and sales locations. For more information visit



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Thor Motor Coach Adds Two Models to Palazzo

July 18, 2012 by · Leave a Comment 

New Palazzo floorplans from Thor Motor Coach

Elkhart, Ind.-based Thor Motor Coach has added two “value driven” floorplans to its Palazzo line of diesel motorhomes. According to a press release, the new 33.2 floorplan targets the first-time diesel pusher buyer or the veteran RVer looking to downsize while the 33.3 bunk house model provides exceptional sleeping capacity for families.

The 33.2 model carries over many of the same features offered in the original 33.1 model combined with several new amenities. The arrangement in the living area is more inviting offering a leatherette sofa and Euro-recliner, captain’s chairs that swivel to become part of the living area when parked, and a dinette layout that allows for full view of the 32-inch LED TV. Additional features include a convertible linen closet that can accommodate an optional stackable washer/dryer and a large 30-inch by 36-inch shower in the private bath.

The 33.3 bunk house model is a true family motorhome that can sleep up to eight people – ten with the optional overhead drop down bunk bed. The 32-inch LED TV is situated at the dinette for easy viewing from the dinette or sofa. Like other Palazzo models, a residential Whirlpool 18-cubic-foot refrigerator has plenty of room to keep all the food and beverages cold when hitting the road. Extra wardrobe and drawer space is designed throughout the coach providing ample storage space.

Every Palazzo motorhome is built on the rugged Freightliner XC chassis equipped with a Cummins ISB diesel engine sporting 660-pound/feet of hill climbing torque. New features on all Palazzo floorplans include a 95-gallon fresh water tank for extended dry camping and an optional overhead drop-down bunk in the cockpit for additional sleeping.

For more information on the Palazzo luxury diesel motorhomes visit or for other Thor Motor Coach products call (800) 860-5658, visit, or write to Thor Motor Coach, Inc., PO Box 1486, Elkhart, Ind., 46515.



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Aqua-Hot System is Standard on TMC Tuscany

July 11, 2012 by · Leave a Comment 

Aqua-Hot Heating Systems announced that motorhome manufacturer Thor Motor Coach has selected the Aqua-Hot 400D Hydronic Heating System for its flagship line of motorhomes, the all-new 2013 Tuscany diesel pushers. According to a press release, the Aqua-Hot system is now available as standard equipment.

“Aqua-Hot is the most recognized name in hydronic heating systems in the industry and our customers are asking for it by name. It also provides our customers with the benefit of a higher resale value down the road,” said Jerimiah Borkowski, Thor Motor Coach’s director of communications. “Aqua-Hot is dedicated exclusively to providing these types of products and they have a solid reputation for superior front-end support and after-the-sale retail support.”

Borkowski noted that the Aqua-Hot 400D Hydronic Heating System is the “most compact system for diesel motorhomes,” delivering continuous on-demand hot water and quiet, clean, moist interior heat. It can operate on two sources of energy using AC shore power for light-duty heating and hot water use or diesel fuel when heating in colder temperatures.”

For more information on the Tuscany diesel pushers visit or For more information about Aqua-Hot Heating Systems, call (800) 685-4298, e-mail or visit


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TMC Hires Grimm as Regional Sales Manager

June 4, 2012 by · 1 Comment 

George Grimm

Thor Motor Coach Inc. (TMC) announced the hiring of George Grimm to the position of southeast regional sales manager for Class A gas and Class C motorhomes.

According to a press release, for the past 13 years Grimm served as general manager for two well established RV dealerships in Florida. Previously, he logged 24 years in sales and management for the automotive industry.

“I’ve seen the appeal of Thor Motor Coach’s innovative products, and the industry leading customer service programs that make their products extremely desirable to retail buyers,” said Grimm. “I am extremely excited to be working for the No. 1 motorhome brand in the industry.”

“George’s understanding of the retail side of our business will allow him to have an immediate impact growing the TMC brands with our valued dealer partners,” stated Dana Simon, vice president of sales and marketing for Elkhart, Ind.-based Thor Motor Coach.

Grimm will reside in Florida and can be contacted at (239) 707-0389 or


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Thor Motor Coach Tops for MH Unit Sales in 2011

March 15, 2012 by · Leave a Comment 

Thor Motor Coach has been recognized as 2011’s top retailing brand of motorhomes in North America, according to Statistical Surveys Inc.

The company’s Class C motorhomes captured the No. 1 position in 2011 with a 24% market share while posting a 17.5% year-over-year increase. In addition, Thor Motor Coach’s gas-powered Class A sales held a 23.7% market share.

The company attributed its success to a “talented dealer network.”

“Reines RV and Thor Motor Coach have been partners for over 12 years,” said Lindsey Reines, owner of Reines RV in Manassa, Va. “Finding the right motorhome manufacturer was an important factor for our long term success as an RV dealership. Thor Motor Coach’s products have always been known as ‘the best value’ with a solid reputation for standing behind their motorhomes.”

Thor Motor Coach said that consumer focused programs such as “Gold Star Inspections” and “Concierge Connection” emphasize a commitment to quality driven products.

“You cannot be the top single brand retailer of motorhomes without partnering with great dealers,” said Jeff Kime, president of Thor Motor Coach. “These alliances are essential, allowing us to provide our customers a superior ownership experience.”

For more information on Thor Motor Coach motorhomes, visit



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TMC Sees 40% Increase in Sales at Tampa Show

January 30, 2012 by · Leave a Comment 

TMC's new Palazzo motorhome

Thor Motor Coach (TMC) showcased a host of new motorhomes and features at the Jan. 10-15 Florida RV SuperShow in Tampa, providing a strong kickoff for the 2012 show circuit as the Elkhart, Ind.-based builder reported a 40% increase in retail sales compared to last year’s show.

“The Florida Super Show always gives us some indication of how the spring show season will go and it looks like it’s going to be a great year. The consumer reaction to our 2012 line-up was very positive,” Dana Simon, vice president of sales and marketing, said in a press release.

TMC said that the all-new 2013 Palazzo rear diesel “stole the show,” drawing crowds throughout the event. The industry received its first look at the Palazzo when it was unveiled in November at the RV National Trade show in Louisville, Ky. The Palazzo’s compact low-profile design makes it easy to drive while providing the amenities a premium motorhome shopper expects – as well as several they might not, according to TMC.

Palazzo kitchen area

“The Palazzo, like the A.C.E., is a game changer creating a new segment in the market – attracting many buyers who thought a full-featured rear diesel coach was out of reach. While talking with new potential Palazzo owners at the show, it was clear the market has been waiting for this coach,” stated Adam Gudger, national sales manager for the Thor Motor Coach’s diesel division.

The A.C.E. continues its success as a crossover Class A motorhome. Recent additions include the 29.2 and all-new 30.1 floorplans. The 30-foot, 10 inch 30.1 model adds a second slideout, larger shower and more bedroom storage, in addition to the already well-equipped offerings of the entire A.C.E. lineup.

Making its debut, the 45-foot, 450-hp tag axle 45LT Tuscany also was well received. The 45LT offers a full-wall slide, expandable sofa, half bath with washer dryer option, dual vanity master bath, fireplace, and Sony electronics at a price point far less than its competitors.

For more information on Thor Motor Coach motorhomes, call (800)860-5658, or visit



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TMC Names Gudger to Spearhead Diesel Sales

December 19, 2011 by · 2 Comments 

Adam Gudger

Thor Motor Coach announced the promotion of veteran sales executive Adam Gudger to the position of national sales manager for the diesel division. According to a press release, Gudger brings with him 11 years of diesel motorhome sales experience.

A graduate of the University of Oregon, Gudger and his family recently relocated to Northern Indiana in 2011 to be based out of the Thor Motor Coach sales headquarters in Elkhart, Ind.

“I am elated to have the opportunity to work for the best company in the RV industry. Our intense focus developing the most innovative and value-driven products is really paying off. There is no doubt our dealer partners are going to reap the benefits of these efforts in 2012 and beyond, said Gudger.

“Adam’s energy, knowledge, relationships, and most importantly his passion makes him a natural fit to lead the Thor Motor Coach diesel sales team.” stated Dana Simon, vice president of sales and marketing for Thor Motor Coach.

The Thor Motor Coach diesel line-up includes the Serrano, Astoria, Tuscany, and the all-new Palazzo rear diesel motorhome.

Gudger can be reached at 574-584-3646 or For more information on Thor Motor Coach motorhomes, call (800)860-5658, visit, or write Thor Motor Coach, Inc., PO Box 1486., Elkhart, Indiana, 46515.



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TMC Rolls Out Palazzo Diesel Coach in Louisville

November 28, 2011 by · Leave a Comment 

Building on the success of the A.C.E. motorhome – voted last year’s “Best of Show” by RV Business – Thor Motor Coach (TMC) is displaying the new Palazzo Class A diesel pusher at the 49th Annual National RV Trade Show, Nov. 29-Dec. 1 in Louisville, Ky.

According to a press release, TMC has positioned the Palazzo to “follow in the footsteps of its gas market predecessor the A.C.E. and revolutionize the diesel entry-level motorhome arena.”

The Palazzo is built on 26,000-pound GVWR Freightliner rear diesel chassis providing more than 5,000 pounds of cargo carrying capacity. Although the exterior dimensions are less than most mainstream diesel products, the innovative exterior storage is clean, well-lit and easy to access while trumping the competition’s capacity by 30%, according to TMC. In addition, the patio area is completely covered by the awning and sliderooms do not take away from the living area or storage access.

On the interior, TMC said it eliminated the typical diesel cockpit wind noise while providing extra cabinet and wardrobe storage by adding a series of nooks and crannies. From a design standpoint, the Palazzo is laid out so RVers don’t have to cross the full living area to get to the bath.

“Outside-of-the-box thinking, plus an understanding of what will make a dealer successful with today’s diesels, are the reasons we created the Palazzo,” said Dana Simon, vice president of sales for Thor Motor Coach. “The Palazzo is designed to blur the transition from a gas buyer to a diesel. No longer will price or cost of entry distinguish what customers think they can or cannot afford in a diesel.”

The Palazzo is debuting at Thor Motor Coach’s display in the South Wing, Hall 1 of the Kentucky Exposition Center (KEC).



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TMC Appoints Davidson as VP Customer Service

November 23, 2011 by · Leave a Comment 

Thor Motor Coach has named Ron Davidson the new vice president of Quality Control and Customer Service, according to a press release.

“Ron has been a valuable member of the Thor Motor Coach team. His attention to detail and his dedication to improving the daily quality of our products made him the obvious choice.” said Jeff Kime, president of Thor Motor Coach, a division of Thor Industries Inc.

Davidson has served on the Thor Motor Coach staff for seven years in various quality related positions along with 20 years experience in the motorhome industry.

“I look forward to the challenge of this new opportunity, and feel the combination of customer service and quality are the core of our success,” said Davidson. “Building on the strengths of the “Shield of Protection” including programs like Concierge Connection, Access 24-7, Rapid Response Parts and Gold Star inspection, we will lead Thor Motor Coach into the future.”

For more information on Thor Motor Coach, call (800)860-5658 or visit



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TMC Unveiling 11 New Floorplans for Louisville

November 22, 2011 by · Leave a Comment 

Thor Motor Coach announced plans to introduce 11 new floorplans during the 49th Annual National RV Trade Show, taking place Nov. 29–Dec. 1 at the Kentucky Exposition Center (KEC) in Louisville, Ky.

According to a press release, “these new floorplans have an abundance of upgrades demonstrating the significant push of product development being undertaken at Thor Motor Coach.” Highlights include:

Galley in new Citation

The Class B-Plus-Style Class C Citation 27SB, a fuel-efficient B-plus-style Class C motorhome with more exterior storage and features that include: Glazed cherry or maple cabinetry; “Mega-Storage” oversized exterior storage compartment; Onan RV MicroQuiet 4000-kilowatt generator; patio plus entertainment package; 32-inch HD LCD TV; 30-inch residential microwave; optional solid-surface kitchen countertops; over-sized 36-inch wide shower; and standard U-shaped dinette.

The Challenger 37DT, a roomy class A gas motorhome with features usually found in diesel pushers that include: Increased 82-inch ceiling height in every room; 32-inch Sony LCD TV and home theater; expandable sectional sofa; premium Comfort-Fit by Villa furniture throughout; optional electric fireplace; side-hinged baggage doors providing easy access to large pass-though basement storage; large U-shaped dinette; roomy bathroom with double sink vanity; and plumbing for combo washer and dryer.

New dash in Tuscany motorhome

The Tuscany 45LT, a 45-foot, 450-hp tag axle diesel pusher with luxury features that include: Smooth-riding Freightliner chassis with 450-hp ISL Cummins Turbo Diesel offering 1,250-pound-foot of torque; residential 12-inch by 24-inch polished porcelain tile; expandable sectional sofa; premium Comfort-Fit by Villa furniture throughout; all-new redesigned Euro-styled dash; dual vanity master rear bath; optional stackable washer and dryer; 40-inch HD Sony LCD TV and home theater; and hand crafted, solid-wood entertainment cabinet with built-in fireplace.

“The future is really bright, and we are working diligently to bring products to market that our dealers and customers demand,” said Dana Simon, vice president of sales. “We are committed to spending the time and resources to provide the most innovative motorhomes here at Thor Motor Coach.”



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