Veurinks’ RV Center in Grand Rapids, Mich., is celebrating its 55th year in business this year.
President Tim Veurink, co-owner with his sister, Tammy Kuipers, representing a third generation of ownership, stated in a news release that he is confident that the industry will rebound as it has in the past.
“This industry has always had its ups and downs,” he said. “We had tough go of it in 1974-1975, 1979-1980, 1989-1991, 2000-2001 and now again we face some challenges today. What I have learned is during these times you need to take care of your customer, communicate with your staff, stick to your plan and hang in there until the storm is over because the storm always does end.”
Veurink added that he feels blessed that his family has been in the RV business for 55 years and believes that the RV lifestyle and business will bounce back bigger than ever. Here are nine reasons why he thinks the RV industry is poised for a serious economic turn-around:
- The biggest population group, the Baby Boomers, are sitting on the sidelines ready to jump into the RV lifestyle.
- Baby Boomers will have to, and want to travel, to visit their children and grandchildren who were displaced to other states because of job opportunities.
- Because of the Go RVing campaign, the RV lifestyle is seen in a more positive light than it was 25 years ago.
- Many RV resorts have been upgraded with high-end accommodations for travelers.
- More Americans than ever are wanting to travel domestically and appreciate all that the U.S. has to offer.
- People today want more freedom and flexibility in their leisure time and an RV is a perfect fit. They also want to stay connected through technology when they travel. The modern RV, again, is a great fit for this lifestyle
- More and more Americans own pets. Most RV resorts are pet friendly. Checking into a motel with your two dogs and the cat for an overnight stay isn’t an easy thing to do.
- RVs enhance and compliment other recreational activities that people enjoy. Toy haulers are a perfect example of this phenomenon. People take their motorcycle, ATV, jet ski, surfboard, bicycles and even their hobby equipment with them across the country.
- RV lifestyle is still the most economical way to enjoy a vacation or your retirement. After this last real estate bubble, people may want to have a lower investment and overhead risk and invest in an RV.