The 2012 Equine Motorcoach is on schedule to showcase at the National RV Trade Show in Louisville, Ky., Nov. 29-Dec. 1. In total, the show will feature 307 companies displaying the latest RVs and related products across more than 730,000 square feet of exhibit space.
According to a press release, Equine Motorcoach recently moved its manufacturing facility from the Europe to the United States where production of the first units are already underway. Equine Motorcoach is the only company in North America that manufactures an all-in-one RV and horse transport vehicle. The vehicle is modeled after the popular mode of horse transport in Europe.
“The exterior and interior finishes, engineering and horse transport area are progressing on schedule,” said Tom Stinnett, Equine Motorcoach principal who is also owner of Tom Stinnett RV Freedom Center in Clarksville, Ind., and co-chair of the Go RVing Coalition. “We are already seeing requests for new orders and are engineering two-, four- and six-horse models.”
The current production model is a four-horse unit, which is the most requested transport size. “We spent a lot of time at the top equestrian events throughout the U.S.,” said Julie Calzone, another principal in the company. “Our marketing efforts brought us to Olympic Trials, National and International Championship events. Those events gave us the opportunity to engage thousands of top trainers, riders, families and horse enthusiasts who toured the Coach.
“The Equine Motorcoach brand is solidly established. More importantly we have been able to achieve a price point that meets the market’s need while being able to maintain the high quality that has the horse community calling it a ‘rock star bus for horses.’”
Stinnett and Calzone anticipate a significant volume of sales with the rebound in the RV market and the continued horse transport needs of the competitive and pleasure horse communities. “This is going to be especially true with the new pricing,” said Stinnett. “When you look at what people are using to go and stay at a show – truck, horse trailer and RV – our vehicle is now going to provide a price structure that will keep those costs at or below what people are investing now.”
The U.S. manufacturing process has also dramatically shortened the production process. The first 2012 Equine Motorcoach is being built on a 560 hp Freightliner Cascadia chassis with an Allison 4000 TRV automatic transmission. The company created jobs for the U.S. through private investment and at no cost to the taxpayers.
Go RVing has named prominent manufacturing executive Dicky Riegel, chief operating officer of Thor IndustriesInc., to serve as co-chairman of the Go RVing Coalition, the RV industry’s national advertising and market expansion initiative, according to a press release.
Riegel succeeds industry veteran Don Walter, joining RV dealer Tom Stinnett of Tom Stinnett’s RV Freedom Center, Clarksville, Ind., as co-chair of the industrywide coalition.
Walter, formerly of RV manufacturer Jayco Inc., recently resigned as Go RVing Coalition co-chairman upon his retirement from Starcraft RV Inc., Topeka, Ind. He had served as co-chairman since 2004.
“Don Walter was the consummate leader for Go RVing for the last five years,” said Riegel. “His vision, steady hand and dedication to Go RVing were only surpassed by his passion for this hugely successful 12-year-old program. I am honored to follow in Don’s footsteps and look forward to working with co-chair Tom Stinnett. Go RVing is one of the most important elements of our industry’s rapid recovery from this economic slump and I am eager to play a small role in that effort.”
The officers of Go RVing Inc. – Recreation Vehicle Industry Association (RVIA) President Richard Coon and Recreation Vehicle Dealers Association (RVDA) President Mike Molino – issued a joint statement praising Riegel as an ideal choice to serve as co-chairman.
“Dicky Riegel is one of the most respected professionals in the RV industry. As COO of one of the largest RV manufacturers, he will bring unique insight and influence to the coalition. He and Tom Stinnett will make an exceptional team that will lead Go RVing well in its ongoing campaign to reach new buyers through national advertising, social media, public relations and the development of local marketing resources for its industry partners.”
An 11-year industry veteran, Riegel has a distinguished record as a champion of market expansion. Prior to becoming COO of Thor, Riegel was group president of Thor from 2005 to 2007 and president and CEO of Airstream, Thor’s flagship division, from 2002 to 2005. Riegel was named one of Fast Company Magazine’s “Fast 50” in March, 2005 and was recognized by Harvard Business Review in October, 2003 in an article, “Innovating a Classic.” He has served on the Go RVing Coalition since 1999 and on RVIA’s Public Relations Committee since 2006. Riegel is also an effective spokesperson with the national consumer and business media for the RV industry through interviews arranged through RVIA’s public relations efforts and supported by Go RVing.
A graduate of Middlebury College with an MBA from Columbia Business School, Riegel lives with his wife Amanda and two children in Westchester County, N.Y.
Stinnett was named co-chair of the Go RVing Coalition in 2004 along with Walter. Both were involved with Go RVing from the very beginning of the effort in 1994. Stinnett has been an effective consensus builder among dealers and manufacturers and played a leadership role in the development of the tie-in program for dealers, campgrounds, show promoters and their agencies, making consumer leads and advertising resources available to Go RVing participants nationwide.
Stinnett and Walter guided Go RVing successfully through the development of the popular “What Will You Discover? Go RVing” advertising campaign launched in 2006. Under their leadership, Go RVing maintained its effectiveness and enjoyed widespread industry support as a key to building pent-up demand throughout the economic downturn.
“With his keen business intellect, dynamic personality and passion for growing the RV market, Dicky Riegel is the perfect candidate to take the reins from my good friend Don Walter,” said Stinnett. “I look forward to working alongside him as we push to build on Go RVing’s rich history of success.”
Go RVing Entering 13th Year
Entering its 13th year in 2010, the Go RVing campaign has been widely regarded as an influential factor in the growing popularity of RV travel. Early next year, Go RVing will launch new television spots with a strategic affordability/value message to reinforce Go RVing’s current print and online advertising, as well as a new consumer information video and updated website with greater interactivity. The new creative work will be unveiled at RVIA’s Outlook 2010 market expansion showcase in Louisville, Ky., Dec. 1.
The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers and campgrounds. Go RVing works to provide the public and media with pertinent information about the benefits of RV travel and to foster satisfaction with the RV experience through customer research conducted by its Committee on Excellence. For more information visit GoRVing.com.