Thursday (Jan. 20) marked the opening of Ontario’s largest RV Show, the annual Toronto RV Show & Extravaganza, in the Toronto Congress Center.
Attendance is expected to be record breaking due to the increase in annual RV sales figures, demonstrating that sales are up an impressive 21% across the country for 2010, auto123.com reported.
The show is sponsored by the Ontario Recreation Vehicle Dealers Association (ORVDA).
Go RVing Canada has also recently revealed that total retail sales at RV dealerships in Canada have surged close to pre-recession levels. This represents a very strong outcome for an industry coming out of one of the worst economic downturns in recent history.
A growing number of Canadian families are discovering the fun and flexibility that the RV lifestyle provides, and are taking advantage of continued affordability in the marketplace. RV shows represent a great opportunity for RV enthusiasts and potential buyers to see what their local dealers are offering all under one roof. The Toronto RV Show & Extravaganza is sure not to disappoint, with over 500 RV units on display.
The Toronto RV Show & Extravaganza, boasting all types of RVs from campers, to travel trailers, motorhomes and park models, runs until Sunday. Other attractions include RV info seminars, an accessory and parts superstore and entertainment for all ages.
For additional show information, visit, www.rvshowtoronto.ca.
Attendance of 17,585 people at the Toronto RV Show & Extravaganza Jan. 21-24 represented a 52% increase from 2009, according to the sponsoring Ontario Recreation Vehicle Dealers Association (Ontario RVDA).
”We were pretty excited,” Shannon O’Callaghan, Ontario RVDA executive assistant, told RVBUSINESS.com. ”It blew us away.”
Forty dealers displayed about 500 RVs at the show indoors at the Toronto Congress Center.
”On the Thursday alone, which was Senior Day, we were up 78%,” O’Callaghan said. ”That seemed to really work this year.”
What’s behind these impressive numbers?
The association blitzed the local market with advertising on 13 radio stations and five TV stations.
”We take surveys every year on how people heard about the show and our television and radio advertising had a lot to do with the increased attendance. And over the years as well, word-of-mouth has helped us grow a lot,” O’Callaghan said.
She reported that some dealers experienced more than 100% increases in sales. ”Those that sold 20 units last year doubled that this year,” she said.
Generally, she added, retail traffic has been picking up recently at Ontario dealerships.
”And they are reporting that their lot traffic picked up this week after the show,” O’Callaghan said.