SSI: Towable Sales Decline 4.2% for September

November 16, 2011 by · Comments Off on SSI: Towable Sales Decline 4.2% for September 

Year-over-year retail towable sales dipped in September – down 4.2% – while registrations rose 5% for the first nine months. The sector has been marked by marginal monthly gains or losses in registrations since January of this year when towables posted a 13.5% increase.

According to the latest report from Statistical Surveys Inc., September results were:

• Sales for the high-volume travel trailer sector edged down 2.9% in September but rose 7.6% year-to-date.

• Fifth-wheel registrations fell 3.6% for the month and edged up 3.1% through September.

• Folding camping trailer sales declined 20% in September and 10.1% year-to-date.

• Park model sales slid 4.9% for the month and 4% through September.

Thor Industries Inc. remained the towable sales leader year-to-date with a 36.5% market share, followed by Forest River Inc. at 19.9% and Jayco Inc. with a 12.1% share.

By segment for the first nine months, Thor was No. 1 in travel trailer sales with a 33.4% share, ahead of Forest River (22.1%) and Jayco (14.1%). Thor held a commanding lead in fifth-wheel sales, capturing a 54.2% market share, while Forest River posted a 17.2% share.

Forest River was the folding camping trailer sales leader through September with a 36.1% market share while Jayco (18.3%) held the No. 2 position. In the park model segment, Thor was No. 1, posting a 23.3% market share, with Skyline Corp. at No. 2, holding a 12.6% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).


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