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SSI: Towable Sales Show 12.3% Gain for April

June 21, 2013 by · Leave a Comment 

Year-over-year retail towable sales gained 12.3% in April while registrations for the first four months showed an 8.1% increase. According to the latest report from Statistical Surveys Inc., results showed:

• Sales for the high-volume travel trailer sector grew 14% in April and 12.5% for the four months.

• Fifth-wheel registrations rose 13.3% for the month and 11.3% year-to-date.

• Folding camping trailer sales declined 5.7% in April and 2.2% year-to-date.

• Recreational park trailer sales fell 32.5% for the month and 15.1% year-to-date.

Thor Industries Inc. was the towable sales leader through April with a 36.8% market share, followed by Forest River Inc. at 22.1% and Jayco Inc. with a 10.5% share.

By segment, Thor was No. 1 in travel trailer sales with a 32.8% share for the first four months, ahead of Forest River (22.9%) and Jayco (12.3%). Thor held a commanding lead in fifth-wheel sales, capturing a 50.9% market share, while Forest River posted a 17.7% share and Palomino RV held a 6.8% share.

Forest River was the folding camping trailer sales leader for the four months with a 42.5% market share while Jayco (17.3%) held the No. 2 position followed by Forest River’s Coachmen RV division (12.6%). In the park model segment, Thor was No. 1, posting a 22% market share, with Skyline Corp. No. 2 at 12.3% followed by Kropf Manufacturing Co. Inc. with a 7.9% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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Lazydays Sees Sharp Increase in Towable Sales

June 11, 2013 by · Leave a Comment 

During the first quarter, Seffner, Fla.-based Lazydays achieved a year-over-year towable unit sales increase of 73%, according to Statistical Surveys Inc. (SSI) point of sales data.

“We were able to achieve this success through great people, great brands and great commitment,” Jim Lazzarino, Lazydays towable sales manager, said in a press release.

In May of 2012, Lazydays launched a companywide initiative that focused on travel trailer and fifth-wheel products. As part of that initiative, the employees of Lazydays dedicated themselves to providing a high level of customer service. “Everyone from marketing to sales to our delivery team made it a focus,” comments Lazzarino. “It’s been exciting to see how our entire company has been energized by working this initiative and the pleasure that we all receive in making customers for life is the highest reward.”

Lazydays carries some of the nation’s premier fifth-wheel and travel trailer brands, including, Coachmen, CrossRoads RV, Dutchmen, Dynamax, Forest River, Grand Design, Heartland, Keystone RV, Redwood, Primetime, Airstream, Northstar, Lance, Travel Lite, SignaTour Campers and DRV Luxury Suites.

For more information, visit www.Lazydays.com.

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Baird: March Sales Faced Difficult Comparison

May 22, 2013 by · Leave a Comment 

The investment firm of Robert W. Baird & Co. issued a client newsletter following this week’s release of retail RV sales activity in March reported by Statistical Surveys Inc. (SSI). Portions of the Baird newsletter follow.

U.S. towable retail down 1% in March. According to data from Statistical Surveys Inc., unit retail sales in major towable categories (travel trailers and fifth-wheels) decreased 1% in March, decelerating from the recent strong growth against a difficult comparison (+22%). Thor demand declined 1% in March, the second month of the company’s fiscal Q3, leaving quarter-to-date retail down 1%. Thor reported preliminary sales on May 2. Winnebago (a smaller player in the towable market) retail improved 1% in March.

March towable demand declined 1% (travel trailers and fifth-wheels). Travel trailer demand improved 1%, while fifth-wheel retail sales declined 4%. The towable market faced a difficult comparison in March (+22%), but the comparison eases in April (+2%). Data indicate that towable demand increased 9% through March.

Thor retail declines slightly. Thor U.S. travel trailer and fifth-wheel retail fell 1% in March, which represents the second month of Thor’s fiscal Q3. Weaker demand in fifth-wheels (-9%) offset growth in travel trailers (+3%). We model Thor North American retail growth of +8% in fiscal Q3, but note that the preliminary SSI data are frequently revised higher.

Winnebago. Winnebago U.S. towable retail improved 1% in March, the first month of the company’s fiscal Q3. We model Winnebago North American retail growth of +15% in fiscal Q3. Towables represent just 10% of revenue for the company, which entered the market in 2011 with under 1% share — note that given Winnebago’s small market position, even a few incremental units can lead to large swings in growth rates.

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SSI: Towable Sales Flat in March, Decrease 1%

May 22, 2013 by · Leave a Comment 

Year-over-year retail towable sales were flat in March, down 1.1%, while registrations for the first quarter showed an 8.1% gain. According to the latest report from Statistical Surveys Inc., results showed:

• Sales for the high-volume travel trailer sector edged up 0.6% in March and rose 9.2% for the two months.

• Fifth-wheel registrations slid 3.6% for the month but increased 7.8% year-to-date.

• Folding camping trailer sales fell 12.7% in March and 3.6% year-to-date.

• Recreational park trailer sales were up 3.4% but showed an 8.6% decline year-to-date.

Thor Industries Inc. was the towable sales leader through March with a 36.5% market share, followed by Forest River Inc. at 21.8% and Jayco Inc. with a 10.1% share.

By segment, Thor was No. 1 in travel trailer sales with a 32.7% share for the first quarter, ahead of Forest River (22.7%) and Jayco (12%). Thor held a commanding lead in fifth-wheel sales, capturing a 51.4% market share, while Forest River posted a 17.5% share and Palomino RV held a 6.8% share.

Forest River was the folding camping trailer sales leader for the three months with a 43.1% market share while Jayco (17.3%) held the No. 2 position followed by Columbia Northwest Inc./Aliner (14%) and Forest River’s Coachmen RV division (10.8%). In the park model segment, Thor was No. 1, posting a 20.9% market share, with Skyline Corp. No. 2 at 12.6% followed by Chariot Eagle Inc. with a 7.6% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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Baird: Towables Apply Brakes During February

April 18, 2013 by · Leave a Comment 

Editor’s Note: The investment firm of Robert W. Baird & Co. issued a client newsletter after this week’s release of the February towable RV sales report by Statistical Surveys Inc. (SSI). Excerpts from the Baird newsletter follow.

U.S. towable retail up 4% in February. According to data from Statistical Surveys, unit retail sales in major towable categories (travel trailers and fifth-wheels) increased 4% in February, decelerating from the rapid growth in January against a more difficult comparison (+17%). Thor demand remained flat in February, the first month of the company’s fiscal Q3. Winnebago (a smaller player in the towable market) already reported results for the February quarter.

February towable demand grew 4% (travel trailers and fifth-wheels). Travel trailer demand increased 4%, while fifth-wheel retail sales improved 3%. The towable market faced a difficult comparison in February (+17%) and faces an even tougher comparison in March (+22%). Data indicate that towable demand increased 14% through February. After likely adjustments, the SSI data appear to be consistent with the Q1 Baird/RVDA dealer survey. RV dealers told us towable retail improved 9-10% in the first quarter of 2013.

Thor retail flat in February. Thor U.S. travel trailer and fifth-wheel retail remained flat in February, which represents the first month of Thor’s fiscal Q3. Weaker demand in fifth-wheels (-6%) offset growth in travel trailers (+4%). We model Thor North American retail growth of 8% in fiscal Q3, but note that the preliminary SSI data are frequently revised higher.

Winnebago. Winnebago already reported fiscal Q2 results on March 28. Winnebago results implied North American towable retail declined 1% – we use the Winnebago data in our model. Towables represent just 10% of revenue for the company, which entered the market in 2011 with under 1% share — note that given Winnebago’s small market position, even a few incremental units can lead to large swings in growth rates.

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SSI: Towable Sales Slow in February, Rise 3%

April 17, 2013 by · Leave a Comment 

Year-over-year retail towable sales edged up 3.1% in February while registrations for the two months showed a 12.8% gain. According to the latest report from Statistical Surveys Inc., results showed:

• Sales for the high-volume travel trailer sector were up 4.1% in February and rose 13.6% for the two months.

• Fifth-wheel registrations grew 2.8% for the month and 13.8% year-to-date.

• Folding camping trailer sales dipped 0.8% in February but gained 2.5% year-to-date.

• Recreational park trailer sales declined 36.7% for the month and 27.8% year-to-date.

Thor Industries Inc. was the towable sales leader through February with a 36.3% market share, followed by Forest River Inc. at 21.2% and Jayco Inc. with an 9.5% share.

By segment, Thor was No. 1 in travel trailer sales with a 31.7% share for the two months, ahead of Forest River (22.3%) and Jayco (11.3%). Thor held a commanding lead in fifth-wheel sales, capturing a 51.6% market share, while Forest River posted a 16.8% share and Palomino RV held a 6.9% share.

Forest River was the folding camping trailer sales leader for the two months with a 42.6% market share while Jayco (16.1%) held the No. 2 position followed by Columbia Northwest Inc./Aliner (15.2%) and Forest River’s Coachmen RV division (10.5%). In the park model segment, Thor was No. 1, posting a 19.3% market share, with Skyline Corp. second at 16.1% followed by Chariot Eagle Inc. with a 10.6% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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Baird: Towable RVs Off to Strong Start in 2013

March 21, 2013 by · Leave a Comment 

Editor’s Note: The investment firms of Robert W. Baird & Co. issued a client newsletter following this week’s release of the January retail RV sales report compiled by Statistical Surveys Inc. (SSI). Excerpts from the Baird newsletter follow.

U.S. towable retail up 21% in January. According to data from Statistical Surveys, unit retail sales in major towable categories (travel trailers and fifth-wheels) jumped 21% in January — a solid start to the year after U.S. towable demand grew 10% in 2012. Winnebago U.S. towable demand grew 42% in January (with just 1% market share), pushing growth to 22% through the first two months of its February quarter. Thor already reported results for the January quarter.

January towable demand grew 21% (travel trailers and fifth-wheels). Travel trailer demand increased 21% while fifth-wheel retail sales jumped 23%. The growth is a solid start to the year after U.S. towable demand improved 10% in 2012. The towable market faces more difficult comparisons in February (+17%) and March (+22%).

Thor. Thor U.S. travel trailer and fifth-wheel retail grew 19% in January, bringing United States retail growth to 5% during fiscal Q2. Recall that Thor already reported fiscal Q2 results on March 7, so the January data are not incremental to the story.

Winnebago. Towables represent just 10% of revenue for Winnebago, which entered the towable market in 2011 with under 1% share. Nonetheless, demand for Winnebago units grew 42% in January, bringing Winnebago retail growth to 22% through the first two months of the February quarter. We model Winnebago North American retail growth at 45% for the February quarter — note that given Winnebago’s small market position, even a few incremental units can lead to large swings in growth rates. Our above-consensus revenue forecast for Winnebago is unchanged ($182 million vs. $171 million). We model 3% towable shipment growth on a 45% increase in towable retail volume and a 20% jump in dealer inventory. We expect Winnebago to report financial results Thursday, March 28.

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SSI: Towable Sales Rise 19.9% During January

March 20, 2013 by · Leave a Comment 

Year-over-year retail towable sales gained 19.9% in January, according to the latest report from Statistical Surveys Inc.

Data showed:

• Sales for the high-volume travel trailer sector increased 20.8% for the month.

• January fifth-wheel registrations grew 22.7%.

• Folding camping trailer sales edged down 2.8% for the month.

• Park model sales declined 25.2% in January.

Thor Industries Inc. was the towable sales leader for the month with a 37.1% market share, followed by Forest River Inc. at 20.6% and Jayco Inc. with a 9.4% share.

By segment, Thor was No. 1 in travel trailer sales in January with a 31.5% share, ahead of Forest River (21.8%) and Jayco (11.2%). Thor held a commanding lead in fifth-wheel sales, capturing a 53.1% market share, while Forest River posted a 16.3% share and Palomino RV had a 6.5% share.

Forest River was the folding camping trailer sales leader in January with a 42.6% market share while Columbia Northwest Inc./Aliner (17.4%) held the No. 2 position followed by Jayco (13.6%). In the park model segment, Thor was No. 1, posting a 22.1% market share, with Skyline Corp. (18.2%) in the No. 2 slot and Chariot Eagle Inc. (11.7%) third.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

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Keystone RV Sets Record for Sales in January

February 15, 2013 by · Leave a Comment 

Goshen, Ind.-based Keystone RV Co. announced today (Feb. 14) that sales for the month of January set an all-time record in the builder’s 17-year history. According to a press release, sales across all segments — travel trailers, fifth-wheel trailers and toy haulers — were strong.

Keystone RV president Matt Zimmerman noted, “Certainly we are extremely pleased with the overall results from January but even more excited to hear what Keystone dealers are telling us about our products in the marketplace. Keystone brands are attracting strong interest, drawing crowds at shows and retailing quickly on dealers’ lots. This is a win for Keystone and our dealers.”

Zimmerman credits Keystone’s product development teams along with its dealer body for the company’s success in January.

“The way we are winning at Keystone is changing, and January’s sales results are evidence of that,” he said. “Each brand has created its own unique identity to help distinguish the brand from the rest of the field. Dealers welcome this approach and have responded with increased orders. Retail customers also have responded with increased interest and purchases.”

Zimmerman said the company is optimistic that 2013 will remain strong, and is closely watching its internal tracking numbers in order to keep production in balance with demand.

“This is as critical as product development,” he noted. “There is a difference between ‘force-feeding’ records and achieving record-setting results naturally. At Keystone, we are committed to getting the whole package right for our dealers, which includes making sure we have adequate supply of the right products while not overbuilding.”

For additional company information, visit www.Keystonerv.com.

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SSI: Towable Sales Up 1.8% for July; 7.5% YTD

September 19, 2012 by · Leave a Comment 

Year-over-year retail towable sales were edged up 1.8% in July while registrations for the seven months increased 7.5%. According to the latest report from Statistical Surveys Inc., results showed:

• Sales for the high-volume travel trailer sector gained 4.7% in July while year-to-date registrations rose 10.9%.

• Fifth-wheel registrations were flat for the month, up 1.5%, and rose 5% through July.

• Folding camping trailer sales declined 19.4% in July and 13.1% year-to-date.

• Park model sales declined 38% for July and 19.8% for the seven months.

Thor Industries Inc. was the towable sales leader year-to-date with a 36.1% market share, followed by Forest River Inc. at 21.7% and Jayco Inc. with a 12.1% share.

By segment for the first seven months, Thor was No. 1 in travel trailer sales with a 32.8% share, ahead of Forest River (21.8%) and Jayco (13.8%). Thor held a commanding lead in fifth-wheel sales, capturing a 53.2% market share, while Forest River posted a 17.5% share and Jayco had a 6.2% share.

Forest River was the folding camping trailer sales leader for the seven months with a 44.2% market share while Jayco (19%) held the No. 2 position followed by Forest River’s Coachmen RV division (11.2%). In the park model segment, Thor was No. 1, posting a 26.8% market share, with Kropf Manufacturing Co. at No. 2, holding a 10.8% share, and Skyline Corp. third at 9.8%.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

 

 

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