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SSI: Trailers Push Sept. Towables to 5.4% Gain

November 16, 2012 by · Leave a Comment 

Year-over-year retail towable sales increased 5.4% in September and 6.9% for the third quarter while registrations were up 8.4% year-to-date.

According to the latest report from Statistical Surveys Inc., results showed:

• Sales for the high-volume travel trailer sector gained 9.5% in September while year-to-date registrations rose 11.7%.

• Fifth-wheel registrations were flat for the month, up 0.7%, and rose 5.7% through September.

• Folding camping trailer sales declined 14.9% in September and 10.9% year-to-date.

• Park model sales declined 20.5% for September and 17.6% for the nine months.

Thor Industries Inc. was the towable sales leader year-to-date with a 36.3% market share, followed by Forest River Inc. at 21.6% and Jayco Inc. with a 12% share.

By segment for the first nine months, Thor was No. 1 in travel trailer sales with a 33% share, ahead of Forest River (21.6%) and Jayco (13.4%). Thor held a commanding lead in fifth-wheel sales, capturing a 53.6% market share, while Forest River posted a 17.3% share and Jayco had a 6.1% share.

Forest River was the folding camping trailer sales leader for the nine months with a 44.4% market share while Jayco (19.1%) held the No. 2 position followed by Forest River’s Coachmen RV division (10.9%). In the park model segment, Thor was No. 1, posting a 27.7% market share, with Kropf Manufacturing Co. at No. 2, holding a 10.8% share, and Skyline Corp. third at 9%.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

 

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SSI: Towable Sales Notch 12.3% Gain in March

May 17, 2012 by · Leave a Comment 

Year-over-year retail towable sales rose 12.3% in March – pushed by healthy gains in the travel trailer sector – while registrations for the first quarter gained 8.9%.

According to the latest report from Statistical Surveys Inc., March results showed:

• Sales for the high-volume travel trailer sector posted a 17.4% gain in March and were up 14.2% year-to-date.

• Fifth-wheel registrations increased 7.2% for the month and 3.4% for the quarter.

• Folding camping trailer sales declined 14.9% in March and 17.7% year-to-date.

• Park model sales fell 25.9% for the month and 24.7% through March.

Thor Industries Inc. was the towable sales leader year-to-date with a 37.1% market share, followed by Forest River Inc. at 20.6% and Jayco Inc. with an 11.2% share.

By segment for the first three months, Thor was No. 1 in travel trailer sales with a 32.4% share, ahead of Forest River (21%) and Jayco (13.1%). Thor held a commanding lead in fifth-wheel sales, capturing a 54.9% market share, while Forest River posted a 16.6% share and Jayco had a 5.8% share.

Forest River was the folding camping trailer sales leader for the three months with a 44.3% market share while Jayco (16.4%) held the No. 2 position followed by Forest River’s Coachmen RV division (12.4%). In the park model segment, Thor was No. 1, posting a 23.2% market share, with Skyline Corp. at No. 2, holding a 10.2% share, and Kropf Manufacturing Co. Inc. third at 7.9%.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

 

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SSI: Trailers Propel Feb. Towable Sales up 7.7%

April 17, 2012 by · Leave a Comment 

Year-over-year retail towable sales rose 7.7% in February – pushed by healthy gains in the travel trailer sector – while registrations were flat for the first two months, up 1.2%.

According to the latest report from Statistical Surveys Inc., February results were:

• Sales for the high-volume travel trailer sector showed a 13.9% gain and were up 6.6% year-to-date.

• Fifth-wheel registrations edged up 1% for the month, but were down 4.1% through February.

• Folding camping trailer sales declined 27.5% in February and 25.7% year-to-date.

• Park model sales dropped 8.4% for the month and 29.9% through February.

Thor Industries Inc. was the towable sales leader year-to-date with a 37.3% market share, followed by Forest River Inc. at 19.9% and Jayco Inc. with an 11% share.

By segment for the first two months, Thor was No. 1 in travel trailer sales with a 32% share, ahead of Forest River (20.4%) and Jayco (13.1%). Thor held a commanding lead in fifth-wheel sales, capturing a 55% market share, while Forest River posted a 16.6% share and Jayco had a 6% share.

Forest River was the folding camping trailer sales leader for the two months with a 40.4% market share while Jayco (16%) held the No. 2 position followed by Columbia Northwest Inc./Aliner (13.1%). In the park model segment, Thor was No. 1, posting a 22.6% market share, with Skyline Corp. at No. 2, holding a 9% share, and Kropf Manufacturing Co. Inc. third at 8.5%.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

 

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Stat Surveys: January Towable Sales Drop 10%

March 16, 2012 by · Leave a Comment 

Year-over-year retail towable sales fell 10.1% in January, according to the latest report from Statistical Surveys Inc.

A sector-by-sector breakdown showed:

• Sales for the high-volume travel trailer sector declined 6.1% in January.

• Fifth-wheel registrations were down 13.4% for the month.

• Folding camping trailer sales dropped 25.3% in January.

• Park model sales plummeted 46.7% for the month.

Thor Industries Inc. was the towable sales leader for the month, posting a 37.7% market share, followed by Forest River Inc. at 19.8% and Jayco Inc. with a 10.3% share.

By segment for January, Thor was No. 1 in travel trailer sales with a 31.8% share, ahead of Forest River (20.7%) and Jayco (12.4%). Thor held a commanding lead in fifth-wheel sales, capturing a 55.6% market share, while Forest River held a 16.2% share.

Forest River was the folding camping trailer sales leader in January with a 38.6% market share while Columbia Northwest and Jayco both had a 16.7% share. In the park model segment, Thor was No. 1, posting a 23.9% market share, with Allen Camper Co. at No. 2 (12.5%), followed by Forest River and Skyline Corp. (9.1%)

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

 

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SSI: Dec. Towables Up 12.6%, Gain 5.4% for 2011

February 20, 2012 by · Leave a Comment 

Year-over-year retail towable sales surged 12.6% in December, helping boost registrations to a 5.4% gain for the full year.

According to the latest report from Statistical Surveys Inc., a sector-by-sector breakdown showed:

• Sales for the high-volume travel trailer sector grew 16% in December and finished the year up 8%.

• Fifth-wheel registrations increased 13.5% for December and edged up 2.9% for the 12 months.

• Folding camping trailer sales declined 18.9% in December and 7.9% for 2011.

• Park model sales fell 23.6% for the month and 5% through December.

Thor Industries Inc. was the towable sales leader for the year, posting a 36.6% market share, followed by Forest River Inc. at 21.2% and Jayco Inc. with a 12.1% share.

By segment for the 12 months, Thor was No. 1 in travel trailer sales with a 33.1% share, ahead of Forest River (21.9%) and Jayco (13.9%). Thor held a commanding lead in fifth-wheel sales, capturing a 54.4% market share, while Forest River registered a 17.2% share.

Forest River was the folding camping trailer sales leader through December with a 36.4% market share while Jayco (17.9%) held the No. 2 position and Coleman Camping Trailers (13.5%) was third. In the park model segment, Thor was No. 1, posting a 23.2% market share, with Skyline Corp. at No. 2 (12.8%), followed by Kropf Manufacturing Co. Inc. (7.6%)

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

 

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SSI: Towable Sales Still Flat in July, Down 2.3%

September 16, 2011 by · Leave a Comment 

Year-over-year retail towable sales remained flat in July – down 2.3% – while registrations were up 5.1% for the first seven months. January of this year was the last month that showed a marked increase for the sector, recording a 13.5% gain from 2010.

According to the latest report from Statistical Surveys Inc., July results were:

• Sales for the high-volume travel trailer sector slid 0.1% in July and rose 7.7% year-to-date.

• Fifth-wheel registrations were down 1.8% for the month and edged up 3.3% through July.

• Folding camping trailer sales declined 19.8% in July and 10.1% year-to-date.

• Park model sales fell 19.1% in July and 7.3% for the first seven months.

Thor Industries Inc. remained the towable sales leader year-to-date with a 36.4% market share, followed by Forest River Inc. at 21.6% and Jayco Inc. with a 12.2% share.

By segment for the first seven months, Thor was No. 1 in travel trailer sales with a 33.4% share, ahead of Forest River (22.3%) and Jayco (13.9%). Thor held a commanding lead in fifth-wheel sales, capturing a 54.1% market share, while Forest River posted a 17.3% share.

Forest River was the folding camping trailer sales leader through July with a 35.7% market share followed by Jayco (17.8%). In the park model segment, Thor was No. 1 with a 21.7% market share with Skyline at No. 2, holding a 14.0% share.

To subscribe to this or other SSI reports, contact Scott Stropkai, national RV sales manager, at (616) 281-9898 ext. 128, or (616) 446-8179 (cell).

 

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Baird: Gas, Low Confidence Stall Towable Sales

August 22, 2011 by · Leave a Comment 

Editor’s Note: Robert W. Baird & Co. issued a client newsletter following the June motorhome sales report from Statistical Surveys Inc. Excerpts from the Baird newsletter follow.

U.S. retail flat in June. Dealer towable sales were flat in June according to Statistical Surveys Inc., as retail trends slow. But towable results continue to outpace motorhomes (note that data is frequently revised upward). Elevated gas prices and low consumer confidence hurt results. Facing an uncertain economy in the back half of 2011, consumers seem less likely to buy and dealers are less likely to stock – leading to potentially fewer RV orders.

Towable retail flat. U.S. towable sales were flat in June and are up 7% YTD. Travel trailer registrations increased 2% (+8% YTD), while fifth-wheel demand fell 8% (+3% YTD). Keep in mind, data is frequently revised upward, and we would expect growth overall in the month as data is updated.

Inventory. Dealers restocked units throughout the winter and spring as shipments exceeded retail sales, but inventory is still relatively lean. Dealers in our most recent survey indicated that channel inventory is fairly balanced at current levels, but as confidence deteriorates, we expect dealers to manage inventory conservatively in the second half of 2011.

• Retail U.S. SAAR. We calculate a seasonally adjusted rate of retail registrations. The SAAR of U.S. towable demand (including fifth-wheels and travel trailers) fell to 147K units in June, from 157K units in May. Just over 150K units were sold in the U.S. in 2010.

This summary of a Baird research report is not intended as investment advice. To participate in Baird surveys and receive research reports, contact Craig R. Kennison, CFA, at ckennison@rwbaird.com.

 

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Winnebago Appoints Regional Sales Managers

August 15, 2011 by · Leave a Comment 

Dane Found

Forest City, Iowa-based Winnebago Industries Inc. today announced new regional sales managers for the Winnebago towables brand product line.

In a separate announcement, Winnebago named Dane Found Western area regional sales manager representing the Raven product line.

All new hires bring an extensive background in the RV industry, including:

• Found, who recently joined Winnebago Industries Towables, is a 15-year veteran of the RV industry, most recently serving as the co-founder and president of Pacific Coachworks. He was also formerly with Thor California. A native of Toronto, Ontario, Canada, Found graduated from Columbia University with a Bachelor of Arts degree in business and marketing. Found may be reached at 951-389-4042 or dfound@winnebagoind.com.

Jeff Baker

• Jeffrey Baker is the regional sales Manager for the central region of the United States. Baker is a 19-year RV industry veteran, having previously worked for Holiday Rambler Inc., Dutchmen Manufacturing Inc., Keystone RV Co. and DRV. A native of Niles, Mich., he attended Indiana State University in Terre Haute. Baker and his family reside in Goshen, Ind. Baker may be reached at 574-825-5250 ext. 5175 or jbaker@winnebagoind.com.

• Bill Burns recently joined Winnebago Industries Towables and is responsible for West Coast sales. He is an 11-year veteran of the RV industry having previously worked for Keystone RV and Coachmen RV Inc. A native of Lewiston, Idaho, Burns graduated from Cabot College, Hayward, Calif., and Cal State, Fullerton, Calif. Burns and his family reside in Pendleton, Ore. Burns may be reached at 541-276-4342 or bburns@winnebagoind.com.

• Matthew Popovic recently joined Winnebago Industries Towables and is responsible for East Coast sales. Popovic has worked in the RV industry since 1997, and has previously worked for Keystone RV and Crossroads RV Inc. A native of South Bend, Ind., Popovic is a graduate of Southern Illinois University, Carbondale, Ill. Popovic and his family reside in South Bend. Popovic may be reached at 574-825-5250 ext.5176 or mpopovic@winnebagoind.com.

Matt Popovic

Bill Burns

 

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CrossRoads Adds McGarvey to Cruiser Team

July 22, 2011 by · Leave a Comment 

Steve McGarvey

CrossRoads RV, a Topeka, Ind.-based towable manufacturer, announced the appointment of Steve McGarvey as regional sales manager for the company’s Cruiser division. McGarvey joins the CrossRoads RV team as a 22-year veteran in the manufactured housing industry.

“Steve is a key hire for Cruiser,” said Rudy Boals, national sales manager. “He brings instant credibility to what we believe will be the best sales team in the industry. Steve’s comprehensive knowledge of the market in the Midwest and his energy, teamed with his enthusiasm for our Cruiser products, will greatly benefit CrossRoads RV and our dealer network.”

McGarvey noted, “I am extremely excited to be with CrossRoads RV. When I researched dealers that carry their product, they all said the same things – incredible product backed by great service/warranty.”

McGarvey, previously sales manager for a manufactured housing OEM, will be in charge of increasing the Cruiser, Cruiser Sahara and Cruiser Patriot/Provincial dealer base in the Midwest and Northwest. Responsibilities will include overseeing the sales volume of the Cruiser product line, dealer training, account development and servicing the dealer network.

CrossRoads RV, a division of Thor Industries Inc., manufactures a wide variety of travel trailers and fifth-wheels at five plant locations. Its products are distributed by dealers throughout the United States, Canada, France, Japan and Australia.

More information on the company can be obtained online at www.crossroadsrv.com or by calling 888-226-7496. McGarvey can be reached at 888-226-7496 ext 306 or by e-mail at smcgarvey@crossroadsrv.com

 

 

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