CURT Manufacturing, a leading industry supplier of towing products, continues to grow its YouTube page, featuring over 100 videos organized into convenient playlists.
According to a press release, the page started in 2009 with “Inside CURT” virtual tours of the manufacturing facility and then continued growing with how-to videos and product specific feature and benefit videos. CURT said its goal is to educate consumers about their products, walk them through installations, and be the “trusted source for any towing related questions they may have.”
Click here for full access to CURT’s YouTube page.
The Eau Claire, Wis.-based company said the videos have already proven to be a great asset for CURT dealers. Videos are being played in store for customers to see, creating “a great virtual salesperson” for the dealer during busy periods. Installers watch installation videos for additional guidance on how to install a particular hitch.
CURT YouTube videos also help drive consumer traffic to stores through CURT’s “Where to Buy” page, where the majority of consumers opt to buy from a local brick-and-mortar location. The videos also improve search engine results, driving even more traffic to CURT dealers.
“We encourage dealers to embed CURT product and installation videos on their own websites,” said Martin Cuccia-Nilsen, director and videographer of all CURT videos. “Although we are creating many types of videos, a common facet of all productions is information. We want to educate and engage our audience. New content is continuously being created.”
CURT now has around 75 installation and product videos and will continue to release new videos each week. The company has had nearly 150,000 YouTube video views.
Towing product supplier CURT Manufacturing announced that the company’s award-winning Easy Mount Electrical Brackets are now available to order from its Eau Claire, Wisc., distribution center and will be available at all 10 CURT distribution centers across the U.S. and Canada by March 5.
According to a press release, CURT’s Easy Mount Electrical Brackets provide a solution for unkempt trailer wiring. The brackets mount to a trailer hitch receiver tube with two stainless steel carriage bolts, requiring only one wrench for installation with no drilling is required. Unlike clamp-on brackets, RVers don’t have to wrestle with positioning as the easy mount bracket system is designed to be a perfect fit every time.
These solid steel brackets won’t break like plastic products and a durable powder-coat finish and stainless steel hardware stand up to rust. The bracekts are offered for four- or five-way flat plugs or in combo models that fit both four- and five-way flat and six- or seven-way round plugs simultaneously. Options are available in all common trailer hitch receiver tube sizes.
The product was awarded “Best New Truck/SUV/Van Accessory” at the 2012 SEMA show, recognizing the most revolutionary automotive products on the market or yet to hit the market. After receiving the New Product Award at SEMA, CURT was chosen to be featured in Truck Trend Magazine as a ‘SEMA 2012 Top 25 Product.’
For more information on this product line and to view a product video, click here.
Blue Ox, a key supplier of towing and hitching products, has introduced two new solutions to assist RVers with dinghy towing.
According to a press release, the new LED taillight wiring kits are not only brighter than standard bulb and socket kits, but are also smaller for easier installation. The kits install independent of the towed vehicle’s wiring, preventing back feed or warranty issues with the vehicle manufacturer. They’re available in both clear and red as a complete wiring kit or 10 packs of bulbs only.
Blue Ox’s fuse bypass switches are available in four different models. The switches provide a convenient alternative to the constant removal and re-installation of the fuse when changing from the towed mode to the driving mode.
The swithces offer a simple, one-time installation of the fuse switch allows for push button activation and deactivation of the fuse.
Roadmaster Inc.’s Quiet Hitch stops “sway and wander” by eliminating any free play between the receiver and the tow bar for a solid, seamless connection, according to the company.
In a press release Roadmaster noted that consistent pressure keeps the towing combination tracking straight through crosswinds, curves and sudden maneuvers — all with considerably less effort on the driver’s part. Quiet Hitch also reduces tire wear, as well as wear and tear on the hitch and the receiver, by eliminating free play.
Other features include:
• Especially effective on towing combinations with multiple hitch extensions.
• Reduces rattle caused by bike racks or hitch accessories.
• Bolts on in seconds.
• Designed for two-inch hitch receivers.
Diversified manufacturer TriMas Corp. reported that the New York Stock Exchange (NYSE) said the company no longer meets its listing standards.
According to the Associated Press, Bloomfield, Mich.-based TriMas said over the past 30 trading days that its total market capitalization was less than $75 million, and its most recently reported stockholders’ equity was less than $75 million.
TriMas said it will submit a plan to the NYSE that details how it will comply with the NYSE’s continued listing standards. This plan will detail ways to improve its balance sheet, support business initiatives to improve profitability and generate strong cash flow.
The company services the RV industry through its Cequent Group, comprised of several towing product brands that include Draw-Tite, Reese, Fulton, Wesbar, Bull Dog, Hidden Hitch and Tekonsha.