Following two years of product development, Howe, Ind.-based Cruiser RV LLC has introduced its all-new 102-inch widebody constructed Stryker toy hauler travel trailer featuring what the company believes to be “the most user-inspired features in the lightweight market.”
According to a press release, the 102-inch construction can accommodate a variety of cargo including side-by-sides, ATV’s and motorcycles. Jeff Fought, president of Cruiser, noted that very careful consideration and research went into the engineering of Stryker. “Floorplans, for example, have been designed so that our 76 inches of under-bunk clearance allows for a Polaris RZR to fit, and the chairs have been designed to stow in the front hallway during transit allowing for more cargo room,” Fought said. “Tie-downs have been strategically located so a customer has maximum options in securing their load.”
He also gives credit to Cruiser RV’s sales and engineering teams for Stryker’s innovative design. “We set out to build a toy hauler for the true enthusiast, and the inspiration for that effort came from our West Coast Sales Manager Brent Macias,” Fought said. “Brent is a California native who lives and breathes this lifestyle. He’s been using toy haulers personally for over 20 years racing motocross and desert events. His input has allowed us to develop something that is extremely functional for all markets, especially the West Coast and desert markets.”
Cruiser RV focuses exclusively on the entry to midpriced travel trailer towable segments, and the new Stryker product is an extension of “that knowledge and understanding of features and specifications that this market buys.” Fit, finish and attention to detail separate Stryker from other value-priced toy haulers, the company said.
The first Stryker floorplan is a 28-foot model weighing in around 7,200 pounds, allowing for more cargo to be hauled. The company plans to offer six floorplans at introduction. From a price standpoint, Stryker is a value offering with many features and aesthetics that better resemble a higher end product. MSRP’s, including a generator and freight, will be competitive even to California.
Standard features include:
• 16-inch radial tires on aluminum wheels.
• Suspension system featuring 5,200 HD axles with 12-inch brakes, greasable wet bolts, Equa-Flex and gas piston shocks
• Massive holding tank capacity for dry camping, with 100-plus gallons of fresh water capacity and a 10-gallon water heater.
• 5,000-pound steel-mounted floor tie-downs.
• Fuel station with 30-gallon capacity and generator prep.
• Complete LED lighting package, interior and exterior, and red LED underbody ground effect lighting and cargo lights that double as reverse lights.
• Sofa slideout option that features a foldup floor to allow for more cargo clearance.
• Aluminum-framed, laminated construction with high-gloss fiberglass sidewalls and fiberglass front cap with three LED strip lights.
• Folding sidewall ladder, lighted awning with integrated speakers and a barreled interior ceiling.
• Larger 8-cubic-foot refrigerator,
• 4.0 or 5.5 Onan generator.
• Additional 18-gallon generator fuel tank.
• Kicker brand sound system.
• Sofa slideout with hinged floor system.
• Sit-N-Sleep sofa.
Macias is setting out on a thousand mile West Coast journey visiting dealers to show off the all-new Stryker product. Dealers can see Stryker and the entire lineup of Cruiser RV products at the Elkhart County Open House in September.
Prime Time Manufacturing, a division of Forest River Inc., will introduce the all-new Spartan toy hauler during the Recreation Vehicle Industry Association’s (RVIA) 51st Annual National RV Trade Show running Tuesday (Dec. 3) through Thursday in Louisville, Ky.
The complete Spartan lineup will include several fifth-wheel models, an offering of travel trailers, and a selection of smaller, lightweight toy haulers targeting half-ton tow vehicles.
“We will have a wide range of Spartan products for our dealers so that they can fully capitalize on the explosive growth in the toy hauler segment,” said Spartan Product Manager Brian Weaver. “The fifth-wheel on display at Louisville is positioned directly in the heart of the high-volume fifth -heel market and we are incredibly excited about its great looks, abundant features and strong value.”
Standard items on the Spartan fifth-wheel include upgraded electronics from Samsung and Sony, pillowtop queen bedding from Denver Mattress, residential Lane furniture, dual awnings with LED lighting, 7,000-pound EZ Lube axles, and a winter package featuring 12-volt tank heaters and R-52 insulation. Base MSRP for the Spartan fifth-wheel is $58,995.
“Spartan is designed to be rugged and versatile for the most extreme toy hauler enthusiast, yet have all the beauty, comfort and convenience of a luxury motorhome,” added Weaver.
Prime Time is located in Booth No. 3234 in the North Wing of the Kentucky Exposition Center. For additional visit www.primetimerv.com.
Editor’s Note: The following is an RVBUSINESS.com feature authored by Julian Gothard of Examiner.com.
A new recreational vehicle-building startup in Southern California’s Moreno Valley – Genesis Supreme RV Inc. — promises to deliver a shot of adrenaline to the North American RV industry, according to Genesis President and CEO Pablo Carmona.
Carmona, whose resume includes stints at Thor Industries Inc., Pacific Coachworks Inc., Modtech and MVP RV, is operating out of a Perris, Calif., plant formerly occupied by Weekend Warrior Trailers – a now-defunct company that Carmona feels redefined the North American towable RV marketplace to an extent and that he hopes in some ways to emulate.
Carmona clearly believes that he and his new 48-employee company are up to the task. The builder produces Genesis XL travel trailers, Diablo toyhaulers, Ghost Rider toyhaulers and Ford E-350-based Supreme Class B van campers.
“I came from Mexico 28 years ago,” Carmona told RVBUSINESS.com in a telephone interview. “I worked in construction and then (entered) the RV industry in 1995. I started with Thor California as a production worker and then worked my way up to director of operations with 750 employees reporting to me at that time.”
In July 2008, Carmona and partners purchased Thor California Inc. and began producing travel trailers and motorhomes under the MVP RV Inc. banner. The management team, later supplemented by a Chinese entrepreneur, racked up a number of industry firsts, including the development of the world’s first all-electric Class A motorhome. In spite of such innovations, however, MVP folded in January, 2012.
Now that Carmona runs his own company he says he can incorporate all kinds of value-added innovations that he believes will win over dealers and RV buyers — the first step being the unveiling of a special edition Diablo toy hauler at the Recreation Vehicle Industry Association’s (RVIA) 61st Annual California RV show Oct. 11-20 at The Fairplex in Pomona.
“Right now is the perfect time to introduce my product,” said Carmona, who filed a trademark application for rights to the ‘Diablo’ name in April. “I am going to focus on Diablo in Pomona.”
Five 22-to-28-foot Diablo toy haulers will be on display in Pomona, ranging in price from $19,500 to $40,000, including a unit that has been specially outfitted for the show about which details will follow.
“I love to design. That’s my passion,” said Carmona, who plans on taking North American toy hauler customers to the next level by creating “a good quality and safe unit with a European look and American feel.”
He will be backed up in that effort by a seasoned management team that includes General Manager Michelle Treangen, Materials Manager Judy Kiel and Controller and Sales Manager Steve Hauser – all of whom cut their teeth at Southern California’s Fleetwood Enterprises Inc. Two of 44-year-old Carmona’s sons, Christian Eduardo and Pablo Jr., are also working with the company.
For more information visit www.GenesisSupremeRV.com or call (951) 657-3500, website.
Middlebury, Ind.-based EverGreen Recreational Vehicles LLC announced it is breaking into the fifth-wheel toy hauler market with its new line of Tesla products. According to a press release, the new Tesla debuted last week at America’s Largest RV Show in Hershey, Pa.
Tesla features EverGreen’s signature vacuum laminated construction and offers a combination of the luxury appointments of the company’s Bay Hill fifth-wheel and the utility features of the Amped travel trailer toy hauler that was introduced in June.
“The new Tesla toy haulers are designed to go head-to-head with the major toy hauler fifth-wheels in the market today,” said President and COO Mark Boessler. “The incredible success of our new Amped toy hauler travel trailer is paving the way for the successful launch of our new Tesla fifth-wheels.”
The first major dealer showing of the new EverGreen Tesla fifth-wheel toy hauler will take place this week at the annual Elkhart County RV Open House.
EverGreen has doubled its participation in this year’s Open House with over 50 units on display, featuring new brands and floorplans along withnew standard and options packages. EverGreen will be displaying product next to the RV/MH Hall of Fame, Sept. 17-19, 8 a.m. to 6 p.m.
The company will also host a hog roast on Sept. 18 from 11:30 a.m. to 1:30 p.m. For more information call (574) 825-4298. Plant tours are also available.
RV Warrior Co., a newly formed RV manufacturer of toy hauler travel trailers and fifth-wheels under the Weekend Warrior badge, announced the appointment of Claude Donati to the position of CEO.
Donati, a 20-year veteran of the RV industry, will oversee the operational and manufacturing aspects of the company while assisting Brandon Ambris, president of RV Warrior, in the sales and marketing of the legendary brand.
“Brandon, along with partner Frank Barouti, have developed the perfect plan with their toy hauler design based on their experience in selling thousands of toy haulers over the years,” Donati said in a press release. “It will be my role to support that effort with a smooth administrative and manufacturing organization.”
RV Warrior is currently leasing a production and office area from Elkhart, Ind.-based Nexus RV, where Donati is currently the co-founder and president. “There is a nice synergy between Nexus RV and RV Warrior,” Donati said. “As the Weekend Warrior product was being prototyped and the design was being developed, it is clear there is a huge opportunity for this product to immediately become the leader in its product segment.”
He added, “We are going to begin production next week while we already have signed up several large dealers throughout the U.S. Over the next week we will be announcing some key players that will oversee the sales and marketing which will add to our already large backlog.”
RV Warriorwill be producing 20- to 28-foot laminated toy haulers. The company plans to produce fifth-wheels within a year.
Targeting the entry-level toy hauler market, Echo RV Inc. introduced the wood-and-aluminum 280APH floorplan in its Bandit line at Louisville offering a 3,000-pound capacity ramp door and a 12-foot deep garage area. Sporting a dual axle platform with a 10,400-pound GVWR, the unit is capable of bearing 5,000 pounds in the garage while still maintaining a 5,500-pound dry weight for towability. “We even added metal strips that span the garage so we can set our D-rings with self-tapping screws,” said President Mike Scheetz, noting the rings have a 2,500-pound rating. “Our niche is to offer features not found on other entry-level units but still hit that killer price point.” Equipped with a full kitchen and 13,500 Btu ACs, the 280APH provides a comfortable living area with neo-angle showers, a 76-inch sofa, porcelain foot-flush toilet and 60-inch by 74-inch queen bed. With a choice of gray or white, the unit is also available with hung fiberglass sidewalls. MSRP: $21,038.
Elkhart, Ind.-based Echo Manufacturing LLC, a builder of lightweight travel trailers and toy haulers, announced the appointment of Charlie Phillips as national sales manager.
According to a press release, Phillips has more than 20 years experience in both wholesale and retail, most recently in the Midwest with a major manufacturer.
“Working for a small manufacturer like Echo is something that I always wanted to do,” said Phillips. “To get in on the ground floor and grow a company is exciting and challenging. I’m looking forward to the hard work and rewards”
Echo also announced participation in the annual Elkhart Open House slated for September 18-21 in northern Indiana. Echo will be set up at the corner of Beck Drive and County Road 17 on Elkhart’s east side, less than a mile away from the major manufacturers.
Joining Echo RV in its display will be park model builder Elkhart-based HL Enterprises Inc. and Columbia Northwest Inc., headquartered in Mt. Pleasant, Pa. The display will be open from 9:00 am to 5:00 pm daily.
For more information on Echo visit www.echorv.com or (877) 495-1546.
Brett Bashaw, CEO/president of Pacific Coachworks Inc., today (Aug. 21) announced that the company has launched and is accepting orders for its all-new ECON X toy hauler lineup.
“We couldn’t have been more encouraged when the prototype came off of the scale weighing less than 3,400 pounds,” said Jeff Daily, general manager for the Riverside, Calif.-based builder, in a press release. “This product is ideal for a weekend out with the toys as the weight, pricing and specifications are unmatched in the industry and are ideal for the light-duty tow vehicle.”
The ECON X will be added to the already successful ECON line of lightweight trailers. Newly appointed Product Manager Beau Durkee said that the toy haulers will initially include front-kitchen and front-bed floorplans with new models planned including tandem axle units.
For more information on the ECON X toy haulers contact Durkee at (951) 686-7294.
CrossRoads RV announced the hiring of Doug Graham as product manager for the company’s Elevation toy hauler line. According to a press release, Graham’s responsibilities will include all aspects of product development, market growth and dealer outreach for the Elevation brand.
“The explosion of consumer interest in the toy hauler market requires a strong focus from CrossRoads,” said Matt Thompson, general manager for Topeka, Ind.-based CrossRoads, a division of Thor Industries Inc. “Developing exceptional product and great dealer relationships is our primary goal. Doug’s love for toy haulers and his history of creating strong dealer relationships makes for a natural fit.”
An RV industry veteran, Graham has focused exclusively on the toy hauler market for the last four years. He will be based at CrossRoads’ corporate offices in Topeka.
Graham’s contact information is (574) 361-0985 (cell) or email@example.com
Jayco Inc. announced it has begun production of its all-new 2013 Seismic toy hauler, which recently earned a spot in the RVBusiness “Top 25 Debuts” list.
“We recognize the market for sport utility trailers is more sophisticated today than ever before,” said Sid Johnson, director of marketing for Middlebury, Ind.-based Jayco. “Consumers want more than a garage attached to a sleeping area. Our goal is to provide a fifth-wheel which offers top-level amenities yet still provides room enough to carry whatever toys a family might want to bring along.”
The spacious, versatile on-board garage can convert into a bunkroom, patio deck or dining space. In addition to hauling ATV’s and motorcycles using the in-floor mounted D-rings, families can pack bicycles, games, canoes and other traditional outdoor gear. The garage can also be converted into workspace for crafters who sell their wares or dog show owners who need a grooming station.
Johnson also noted the list of “set-apart” features built into the Seismic, stating, “Everything about the look of the Seismic is different.”
Innovative features include a contoured front cap, three premium paint schemes, contemporary modern décor and residential-style furniture. “The unit has a modern feel to it and features many contemporary conveniences,” Johnson said. “We believe today’s consumer will appreciate the styling.”
Blending form with function, Seismic’s deluxe kitchen offers toe-kick lighting, high-end vinyl flooring, pendant lighting and high-gloss, solid-surface kitchen countertops with undermounted stainless-steel sink. Owners will enjoy a good night’s sleep in Seismic’s main bedroom with a 312-coil, 60-inch by 80-inch deluxe mattress with 2-inch top-side pad. A decorative headboard, added air conditioning ducts, 22-inch LCD HDTV and walk-in closet complete the suite.
The Seismic is equipped with a 102-inch wide-body construction on Jayco’s I-Class cambered structural-steel I-beam frame. The unit also has a one-piece underbelly cover with exposed fuel tanks and a one-piece seamless rubber roof with 3/8-inch plywood roof decking. Reflective foil insulation in the living room, bedroom and slideout floors, combined with Jayco’s Polar Barrier insulation package, help Seismic maintain interior temperatures for the ultimate stay.
“We wanted to make the entire experience more enjoyable for the owner,” Johnson said. “From towing to set up to take down, we made sure Seismic delivers.”
For more information visit www.jayco.com/seismic.
In the midst of a strong Louisville Show, Raptor 384PK toy hauler’s patio-kitchen floorplan proved to be one of Keystone RV Co.’s top sellers, according to a press release.
The floorplan features an industry-first elevated side patio complete with pull-down kitchen, refrigerator access, LCD TV, awning and deck railings in addition to the rear cargo ramp for loading quads, motorcycles or other toys. According to Raptor Product Manager Jim Rzepka, sales of the floorplan far exceeded expectations. “Our dealers loved the kitchen patio outdoor living zone and stepped up big-time by placing a record-setting number of orders. We were thrilled,” he said.
Goshen, Ind.-based Keystone said that the dual ramp and patio system is a feature Raptor innovated based on conversations with its dealers and existing owners. Other toy hauler brands offer a patio which can be set up on the rear ramp door, requiring partial disassembly of the patio in order to load or unload toys. The 384PK is different in that it has both a rear cargo ramp door and a separate side patio door.
Another unique feature of the 384PK floorplan is the angled front bedroom queen bed. According to Rzepka, by angling the front queen bed, Keystone was able to utilize otherwise wasted space in the front cap — creating an additional 12 inches of room at the foot of the bed. “This opened up the bedroom and allows us to better create a feeling of spaciousness. Kudos to our design team for the idea and to our production team for implementing it,” said Rzepka. “Twelve inches might not sound like a lot, but in an RV it is huge.”
The 384PK was not the only hit in the Raptor product line. Raptor scored big with its new SE fifth-wheel. Now available in three floorplans, the Raptor SE toy haulers are lighter in weight and lower priced than other Raptor models. “With the addition of the SE models our dealers can now offer a full range of Raptor products at various price points,” said Rzepka. “As the No. 1 selling toy hauler for seven consecutive years, every buyer can now find a Raptor at a price that is within their budget.”
Jayco has set its sights on “changing the landscape of the current toy hauler market” with its all-new Seismic, according to a press release.
“We recognize the market for sport utility trailers is more competitive today than ever before,” said Sid Johnson, director of marketing for Jayco. “Consumers want more than a garage attached to a sleeping area. Our goal was to provide a fifth-wheel that offers top-level amenities and features yet still provides room enough to carry whatever toys a family might want to bring along. We wanted to make the entire experience even more enjoyable for the owner, from towing to set up to take down.”
The Seismic features a 102-inch wide body on Jayco’s I-Class cambered structural-steel I-beam frame. The unit has a one-piece underbelly cover with fuel tanks exposed, a one-piece, seamless rubber roof, 3/8-inch plywood roof decking and reflective foil insulation in the living area, bedroom and all slideout floors. The Seismic also comes with Jayco’s Polar Barrier insulation package while the garage area features Jayco’s in-floor mounted D-rings.
The exterior offers a contemporary feel with a contoured front cap design. Customers can choose from a standard graphics package or one of three premier paint packages. The Seismic is offered in two mid-profile and four full-profile floorplans.
“Everything about the look of the Seismic is different,” said Johnson. “The unit has a modern feel to it as well as many contemporary conveniences; something which we believe today’s consumer is going to appreciate.”
Interiors feature modern décors enhanced by warm colors on the walls, residential-style furniture and cabinets. Washington Glazed Maple cabinetry sets off the main living areas with aged Paulownia charcoal-stained cabinetry in the garage area – both with brushed or weathered black hardware and raised panel doors, giving the unit a more residential feel with room separations.
Standard interior equipment include radius cornered walls and cabinets, ball bearing drawer guides, recessed halogen and pancake lighting, hidden cabinet hinges, hardwood slideout fascia boards, decorative wood moldings and louvered window treatments.
The deluxe kitchen sports high-end vinyl flooring in the kitchen, toe kick lighting, pendant lighting in the kitchen, and high-gloss solid surface kitchen countertops with under-mount stainless steel sink. The Seismic’s main bedroom has a deluxe 60-inch by 80-inch mattress with 312-coil and 2-inch pad top side, decorative headboard, added air conditioning ducts, 22-inch LCD HDTV and walk-in closet.
Other standard amenities include 12-volt electrical system with deluxe 120-volt, 80-amp power converter, 10-gallon Atwood water heater gas/electric DSI auto-ignition, 15,000-BTU A/C Whisper quiet feature, louvered-directional ceiling vents, auto-ignition furnace with black digital wall thermostat, water heater bypass system and winterization kit, and Uni-Dock utility center.
In addition, the Jayco Co-Pilot Warranty offers the original purchaser a two-year warranty against defects in materials and workmanship. And all Jayco products have been Green Certified by TRA Certification Inc, an independent third-party certification agency. Jayco products have earned top-level certification through the use of sustainable materials, environmentally-friendly production methods, energy-efficient components and reduction of waste.
CrossRoads RV is targeting the growing 1/2-ton and 3/4-ton tow vehicle market with the introduction of its Elevation toy hauler, according to a press release.
Initially available in two travel trailer and three fifth-wheel floor plans with more planned, the full-featured Elevation features lightweight engineering and a sleek design that “sets it apart from every other same old toy hauler in the market today.”
“The elevation has been a project driven by passion,” said Matt Thompson, general manager for the Topeka, Ind.-based company’s toy hauler division. “Nearly everyone involved are riders of some sort.”
The 35-foot full-profile Elevation weighs just over 9,500 pounds and is equipped with triple slides, a bath-and-a-half and 10-foot garage. The unit will be displayed at the Nov. 29-Dec. 1 National RV Trade Show in Louisville, Ky., at CrossRoad’s Booth No. 1001 in the South Wing of the Kentucky Exposition Center (KEC).
Headquartered in Topeka, Ind., CrossRoads RV is a division of Thor Industries Inc. For further information visit www.crossroadsrv.com.
Elkhart, Ind.-based Heartland Recreational Vehicles LLC will be introducing its line of lightweight, sharply priced Torque toy haulers at the Nov. 29-Dec. 1 49th Annual National RV Trade Show in Louisville, Ky.
Available in both travel trailer and mid-profile fifth-wheel floorplans, Heartland said Torque will give dealers “an all-new option in the very fast growing toy hauler segment.”
“Torque is like nothing else in the RV industry,” said General Manager AJ Jones in a press release. “When looking at the current trend in toy haulers, many companies are building units that are higher-priced with heavier GVWR’s. That means that many manufacturers are only competing for shelf space in the higher price points. Torque offers a completely new approach, specializing in lightweight, inexpensive toy haulers.”
Heartland said it has emerged as one of the top-selling toy hauler manufacturers this year with its Cyclone/Road Warrior brands, which had increased market share by nearly 22% in the U.S. and 45% in Canada through September, according to Statistical Surveys Inc.
Jones noted, “It is the perfect time to release Torque, with the favorable momentum swing that we are enjoying in the toy hauler division. This is a product that will not compromise any of our existing toy hauler sales, it will only complement what we are already doing with different price points and weights never seen before.”
Initially, Torque will be offered in seven floorplans – three travel trailers and four mid-profile fifth-wheels – ranging in a variety of lengths and sizes. Prospective dealers will be able to see the all-new Torque product at Booth No. 5025 in the West Wing of the Kentucky Exposition Center (KEC) during the Louisville Show.