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Keystone’s Raptor Captures Sales in Louisville

December 20, 2011 by · Leave a Comment 

Keystone's Raptor 384PK toy hauler

In the midst of a strong Louisville Show, Raptor 384PK toy hauler’s patio-kitchen floorplan proved to be one of Keystone RV Co.’s top sellers, according to a press release.

The floorplan  features an industry-first elevated side patio complete with pull-down kitchen, refrigerator access, LCD TV, awning and deck railings in addition to the rear cargo ramp for loading quads, motorcycles or other toys. According to Raptor Product Manager Jim Rzepka, sales of the floorplan far exceeded expectations. “Our dealers loved the kitchen patio outdoor living zone and stepped up big-time by placing a record-setting number of orders. We were thrilled,” he said.

Goshen, Ind.-based Keystone said that the dual ramp and patio system is a feature Raptor innovated based on conversations with its dealers and existing owners. Other toy hauler brands offer a patio which can be set up on the rear ramp door, requiring partial disassembly of the patio in order to load or unload toys. The 384PK is different in that it has both a rear cargo ramp door and a separate side patio door.

Another unique feature of the 384PK floorplan is the angled front bedroom queen bed. According to Rzepka, by angling the front queen bed, Keystone was able to utilize otherwise wasted space in the front cap — creating an additional 12 inches of room at the foot of the bed. “This opened up the bedroom and allows us to better create a feeling of spaciousness. Kudos to our design team for the idea and to our production team for implementing it,” said Rzepka. “Twelve inches might not sound like a lot, but in an RV it is huge.”

The 384PK was not the only hit in the Raptor product line. Raptor scored big with its new SE fifth-wheel. Now available in three floorplans, the Raptor SE toy haulers are lighter in weight and lower priced than other Raptor models. “With the addition of the SE models our dealers can now offer a full range of Raptor products at various price points,” said Rzepka. “As the No. 1 selling toy hauler for seven consecutive years, every buyer can now find a Raptor at a price that is within their budget.”

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Jayco Rattling Market with Seismic Toy Hauler

December 6, 2011 by · Leave a Comment 

Jayco's Seismic toy hauler

Jayco has set its sights on “changing the landscape of the current toy hauler market” with its all-new Seismic, according to a press release.

“We recognize the market for sport utility trailers is more competitive today than ever before,” said Sid Johnson, director of marketing for Jayco. “Consumers want more than a garage attached to a sleeping area. Our goal was to provide a fifth-wheel that offers top-level amenities and features yet still provides room enough to carry whatever toys a family might want to bring along. We wanted to make the entire experience even more enjoyable for the owner, from towing to set up to take down.”

The Seismic features a 102-inch wide body on Jayco’s I-Class cambered structural-steel I-beam frame. The unit has a one-piece underbelly cover with fuel tanks exposed, a one-piece, seamless rubber roof, 3/8-inch plywood roof decking and reflective foil insulation in the living area, bedroom and all slideout floors. The Seismic also comes with Jayco’s Polar Barrier insulation package while the garage area features Jayco’s in-floor mounted D-rings.

The exterior offers a contemporary feel with a contoured front cap design. Customers can choose from a standard graphics package or one of three premier paint packages. The Seismic is offered in two mid-profile and four full-profile floorplans.

“Everything about the look of the Seismic is different,” said Johnson. “The unit has a modern feel to it as well as many contemporary conveniences; something which we believe today’s consumer is going to appreciate.”

Interiors feature modern décors enhanced by warm colors on the walls, residential-style furniture and cabinets. Washington Glazed Maple cabinetry sets off the main living areas with aged Paulownia charcoal-stained cabinetry in the garage area – both with brushed or weathered black hardware and raised panel doors, giving the unit a more residential feel with room separations.

Standard interior equipment include radius cornered walls and cabinets, ball bearing drawer guides, recessed halogen and pancake lighting, hidden cabinet hinges, hardwood slideout fascia boards, decorative wood moldings and louvered window treatments.

The deluxe kitchen sports high-end vinyl flooring in the kitchen, toe kick lighting, pendant lighting in the kitchen, and high-gloss solid surface kitchen countertops with under-mount stainless steel sink. The Seismic’s main bedroom has a deluxe 60-inch by 80-inch mattress with 312-coil and 2-inch pad top side, decorative headboard, added air conditioning ducts, 22-inch LCD HDTV and walk-in closet.

Other standard amenities include 12-volt electrical system with deluxe 120-volt, 80-amp power converter, 10-gallon Atwood water heater gas/electric DSI auto-ignition, 15,000-BTU A/C Whisper quiet feature, louvered-directional ceiling vents, auto-ignition furnace with black digital wall thermostat, water heater bypass system and winterization kit, and Uni-Dock utility center.

In addition, the Jayco Co-Pilot Warranty offers the original purchaser a two-year warranty against defects in materials and workmanship. And all Jayco products have been Green Certified by TRA Certification Inc, an independent third-party certification agency. Jayco products have earned top-level certification through the use of sustainable materials, environmentally-friendly production methods, energy-efficient components and reduction of waste.

 

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CrossRoads Says Toy Hauler Will ‘Elevate’ Sales

November 23, 2011 by · Leave a Comment 

CrossRoad RV's Elevation toy hauler

CrossRoads RV is targeting the growing 1/2-ton and 3/4-ton tow vehicle market with the introduction of its Elevation toy hauler, according to a press release.

Initially available in two travel trailer and three fifth-wheel floor plans with more planned, the full-featured Elevation features lightweight engineering and a sleek design that “sets it apart from every other same old toy hauler in the market today.”

“The elevation has been a project driven by passion,” said Matt Thompson, general manager for the Topeka, Ind.-based company’s toy hauler division. “Nearly everyone involved are riders of some sort.”

The 35-foot full-profile Elevation weighs just over 9,500 pounds and is equipped with triple slides, a bath-and-a-half and 10-foot garage. The unit will be displayed at the Nov. 29-Dec. 1 National RV Trade Show in Louisville, Ky., at CrossRoad’s Booth No. 1001 in the South Wing of the Kentucky Exposition Center (KEC).

Headquartered in Topeka, Ind., CrossRoads RV is a division of Thor Industries Inc. For further information visit www.crossroadsrv.com.

 

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Heartland’s Torque Revs up Toy Hauler Market

November 22, 2011 by · Leave a Comment 

Heartland RV's new Torque toy hauler

Elkhart, Ind.-based Heartland Recreational Vehicles LLC will be introducing its line of lightweight, sharply priced Torque toy haulers at the Nov. 29-Dec. 1 49th Annual National RV Trade Show in Louisville, Ky.

Available in both travel trailer and mid-profile fifth-wheel floorplans, Heartland said Torque will give dealers “an all-new option in the very fast growing toy hauler segment.”

“Torque is like nothing else in the RV industry,” said General Manager AJ Jones in a press release. “When looking at the current trend in toy haulers, many companies are building units that are higher-priced with heavier GVWR’s. That means that many manufacturers are only competing for shelf space in the higher price points. Torque offers a completely new approach, specializing in lightweight, inexpensive toy haulers.”

Heartland said it has emerged as one of the top-selling toy hauler manufacturers this year with its Cyclone/Road Warrior brands, which had increased market share by nearly 22% in the U.S. and 45% in Canada through September, according to Statistical Surveys Inc.

Jones noted, “It is the perfect time to release Torque, with the favorable momentum swing that we are enjoying in the toy hauler division. This is a product that will not compromise any of our existing toy hauler sales, it will only complement what we are already doing with different price points and weights never seen before.”

Initially, Torque will be offered in seven floorplans – three travel trailers and four mid-profile fifth-wheels – ranging in a variety of lengths and sizes. Prospective dealers will be able to see the all-new Torque product at Booth No. 5025 in the West Wing of the Kentucky Exposition Center (KEC) during the Louisville Show.

 

 

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