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Prime Time Mfg. Unveils 2011 Tracer Micro

October 4, 2010 by · 1 Comment 

Prime Time's Tracer Micro

Prime Time's Tracer Micro

Prime Time Manufacturing has expanded its product offering with the introduction of the all-new Tracer Micro series travel trailer targeted toward minivan and small crossover tow vehicles. Industry insiders got their first look at the new Tracer Micro during the just completed Forest River Inc. dealer open house in Elkhart, Ind., according to a news release.

“The thinking behind the new Micro is simple,” according to Jeff Rank, president for the Wakarusa, Ind.-based manufacturer. “Prime Time wanted a travel trailer that can easily be towed by a minivan with 3,500 pounds of towing capacity. Unfortunately, most of the units in this weight range really compromise livability and function. With Micro we’ve combined great looks, the right features, and many of today’s lightweight composite materials to create a perfect balance between weight, price, features and eye appeal.”

Three floorplans, all with slideouts, are being offered in the Tracer Micro series with shipping weights starting at 2,550 pounds fully loaded. Standard interior equipment includes cherry cabinets and cherry hardwood cabinet doors, automotive styled leather wrapped dinettes, microwave, air conditioner and CD player. On the outside, a full-sized awning, stabilizer jacks, spare tire, stereo speakers, television hook-up and aluminum wheels are  included as standard equipment.

The MSRPs for the new Tracer Micro series start at $14,900.

Prime Time Manufacturing is a division of Forest River Inc, a Berkshire Hathaway Inc. company. Prime Time offers towable recreational vehicles under the brand names of LaCrosse, Tracer, and Crusader.

For information regarding the Tracer Micro, consult www.primetimerv.com or call (574) 862-3001.

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Prime Time Manufacturing Rapidly Expanding

December 14, 2009 by · Leave a Comment 

 

Forest River Inc.'s Tracer

Prime Time Manufacturing's Tracer

Following its success at the recent Louisville Show, Forest River Inc.’s Prime Time Manufacturing division is preparing to introduce its third product: a mid-profile Crusader fifth-wheel.

A 70,000-square-foot plant in Prime Time’s Wakarusa, Ind., factory complex will be outfitted for fifth-wheel production during a Dec. 24 to Jan. 3 holiday shutdown.

”We are very excited about the upcoming season,” said Prime Time President Jeff Rank. ”Dealers at the show were very, very upbeat — more so than I’ve seen in the last year or so.”

The Crusader will feature floorplans in the 25- to 29-foot range weighing between 6,000 and 7,000 pounds that can be towed by half-ton pickup trucks

The company currently has about 100 dealers and employs 75 people with plans to manufacture seven units a day after the first of the year, according to Rank. He added that Prime Time’s work force is expected to double in the next four or five months.

At the show, rapidly expanding Prime Time — founded in July — introduced its second product, the ultra-lightweight Tracer Micro and Executive travel trailer series. The company’s inaugural line was a LaCrosse travel trailers.

”Dealers were not only willing to buy, they were able to buy,” Rank said. ”With inventories very low, I think the banks (that finance wholesale floorplans) wanted to get inventories in line.”

Rank said he senses that retail lending on a national level is still a problem for the RV industry.

”A lot of dealers have built relationships with banks at the local level,” Rank said. ” That added to the sense of optimism. But it’s apparent that there are still some concerning about national retail financing.

”Nobody’s kidding themselves that the market is going to return to what it was a few years ago, but there are going to be some nice recoveries for some dealers out there.”

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