Sales rep teams from the newly merged Trailer Life and Woodall’s campground directories are beginning to fan out over North America to gather data for the 2013 “Good Sam Travel Guide & Campground Directory.”
According to a report by Woodall’s Campground Management, this new, hybrid campground directory under the Good Sam brand is emerging from the best of both Woodall’s and Trailer Life directories, representing nearly 130 years of combined industry service and campground expertise.
This new directory will offer higher circulation and even more online and mobile application marketing opportunities to campgrounds and parks. This combined directory will utilize the Trailer Life 10/10*/10 rating system, with some enhancements borrowed from the Woodall’s rating system.
The ratings as always will be based on personal visits by the directory representatives. The 41 rep teams (40 couples and one individual) met Jan. 22-27 at the Flamingo Hilton Hotel in Las Vegas, Nev., to review plans for the directory.
“We have some great enhancements for our advertising partners planned for our 2013 directory,” said Ann Emerson, vice president and publisher of the new combined directory. “Not only will we have more exciting marketing tools for parks to connect with avid RVers and campers, we will also expand our number of field teams to permit them to spend more time working with individual parks on their marketing programs.”
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