The Recreation Vehicle Industry Association (RVIA) has selected James Ashurst to be its new vice president of advertising and public relations.
Ashurst, formerly vice president of communications for the Travel Channel/Scripps Networks Interactive, will lead the award-winning Go RVing advertising and RVIA public relations programs.
“I’m excited to add someone with Jim’s expertise to our team,” RVIA President Richard Coon stated in a news release. “The communications knowledge he brings will be a true asset to industry public relations and advertising initiatives.”
As vice president of communications for the Travel Channel, Ashurst was responsible for all consumer, industry and internal communications. He served as the network’s primary media spokesman, and oversaw communications strategy, media relations, industry events and campaigns to support programming, brand, marketing, advertising and affiliate sales for the Travel Channel.
Ashurst launched the network’s PR campaign in support of the World Poker Tour, the highest-rated series in Travel Channel’s history. He also managed communications for the Emmy-award winning series, Anthony Bourdain No Reservations. His career includes communications work with the Satellite Broadcasting and Communications Association, the American Society of Travel Agents, and two public relations agencies: Ogilvy Adams & Rinehart (now Ogilvy PR Worldwide) and DeVillier Communications.
Ashurst succeeds RVIA Vice President and Chief Marketing Officer Gary LaBella, who is retiring at the end of 2010 after 32 years. LaBella has led an aggressive industrywide marketing program that has earned high acclaim throughout the travel and recreation industries, including the ground-breaking Go RVing national advertising campaign and RVIA’s high-profile “Top of Mind Awareness” public relations program.