While at least three local RV dealerships in the Reno, Nev., area have recently closed, Traveler’s RV is doing well enough to open a second location.
The Reno Gazette reported that the family owned dealership, which has operated for more than 14 years, stayed afloat during the recession by offering best-selling units, reducing expenditures and maintaining high customer service standards, owners said.
The new location is near a number of car dealerships and auto-themed businesses that have recently relocated.
“It just gives (us) kind of a presence because you have the auto strip feel down there,” Traveler’s owner Sue Bailey said.
The dealership has focused on a few types of units considered in the industry to be top-of-the-line brands and models such as Raptor and Montana, Bailey said.
According to the Reno Gazette, the business sells new and used travel trailers, fifth-wheels, toy haulers and tent units at prices ranging from $10,000 to $90,000. Higher-end vehicles can include ovens, flat screen TVs and tile floors.
The company gives its customers options for financing their purchases, Bailey said.
Traveler’s has offered customers deals that involved delayed payment and no money down. The deals have helped, especially since about half of the dealership’s sales are paid for with cash.
“Credit’s become an issue with short sales and foreclosures,” said Rande Greathouse, Sue Bailey’s daughter and Traveler’s general manager.
Bill Van Aken, a Sparks resident and Traveler’s RV customer, said he bought units from Traveler’s twice because of its quality and pricing. However, the dealership’s customer service was one of the main reasons he chose the business when he upgraded his fifth wheel in 2009. After visiting several dealers in Reno and one in Carson City, Van Aken settled on Traveler’s because it didn’t pressure him into buying.
“They’re not used car salesmen,” he said. “(My wife and I) felt very comfortable there.”
Van Aken isn’t alone, Bailey said. The company regularly interacts with returning customers and honors them by taking a picture of them with their new units after they make a purchase. Pictures go on the walls of the business with a name and date.
The walls and the sides of Traveler’s RV’s cubicles almost are covered with the Polaroid pictures. The tradition will continue at the company’s new location.
The new lot will be smaller than the original location, Bailey said. But the presence in that location will allow Traveler’s RV to take advantage of growth in the southern region of the city.
That growth has led to expanded business interests, including a number of automobile-related companies, Bailey said.