Leading international battery supplier Trojan Battery Co., in conjunction with its Australian distributor Alco Battery Sales, will be using the World RV Conference 2015 in Melbourne to launch new products to the international marketplace.
According to a press release, Trojan is the second global company to support the event following Dometic Corp. stepping up as presenting partner for the event, which is being hosted by Caravan Industry Association of Australia from Feb. 25-27, 2015.
With registrations opening this month, 175 “expressions of interest” have been received from international delegates since the conference website went live. Twelve delegates from countries such as the United States, Denmark, New Zealand and Australia have already registered taking advantage of heavily discounted early-bird rates.
Caravan Industry Association of Australia CEO Stuart Lamont is excited by the strong demand received to date for what will be the third running of the event.
“There is a real thirst for the industry to meet to understand how we can work together to lift standards, discuss emerging trends, and to share learnings in what is an ever increasing globalised marketplace,” he said. “The Trojan sponsorship will be just the first of a number of sponsor announcements expected over the coming month showcasing just how important the World RV Conference is to the international RV calendar.”
Founded in 1925, Trojan Battery is one of the world’s leading manufacturer of deep-cycle batteries, spanning a range of applications including recreational vehicles.
Charlesbank Capital Partners announced today that it has made an investment in supplier Trojan Battery Co., a global manufacturer of deep-cycle lead acid batteries for a variety of industries, including RV.
Headquartered in Santa Fe Springs, Calif., Trojan has been owned by the Godber family since its founding in 1925, according to a press release. The transaction, which was funded with both equity and debt, introduces the first outside equity for the company, with the management team making a notable co-investment and the Godber family maintaining a significant ownership position. GE Antares Capital provided the debt portion of the financing.
“Trojan sees diverse opportunities to continue to grow our business and increase market share with Charlesbank as our new partner,” said Jeff Elder, president and CEO of Trojan Battery. “Trojan takes pride in cultivating strong relationships with our customers and we are pleased to have raised capital that will help Trojan expand and meet its full potential. Charlesbank’s experienced team will be a valuable strategic resource as we move ahead in establishing our U.S.-based manufacturing facility for AGM batteries and our continued global expansion.”
“We are very pleased to partner with this talented management team to help continue to grow the business and build on the 88-year legacy of the Godber family,” said Ryan Carroll, Charlesbank Managing Director. “Trojan has a well-respected brand in the battery industry and a reputation for high quality and technology leadership. With this excellent foundation we believe the business is well-developed to grow in its existing markets as well as in newer markets such as renewable energy, transportation and back-up power.”
Trojan Battery Co. is introducing T2 technology to its most popular flooded, deep cycle golf, renewable energy, floor machine, AWP, marine and RV batteries. Trojan’s T2 technology integrates a series of refinements that enhance performance characteristics resulting in a more robust battery design. Improvements include enhancements in Alpha Plus Paste and the Maxguard separator design. This refined structure further enhances Alpha Plus Paste’s porosity development, resulting in a battery that delivers more sustained capacity and higher total accumulated ampere-hours. Additionally, the metallic composition enhances electrical conductivity for improved electrical performance. The batteries carry an 18-month warranty. Full production of Trojan’s T2 technology batteries will begin in June and products will be available to the worldwide master distributor network at that time. Trojan Battery Co., 12380 Clark St., Santa Fe Springs, CA 90670; (562) 236-3000 or (800) 423-6569; Fax: (562) 236-3282; or 5174 Minola Drive, Lithonia, GA 30038; (678) 518-7300 or (800) 246-2550; Fax: (678) 518-7398; www.trojanbattery.com.