“Rollin’ On TV” (ROTV) announced the addition of Truma Corp. as its newest sponsor. According to a press release, Truma is one of the leading recreational vehicle suppliers in the European market and last year established its American headquarters in Elkhart, Ind.
“We’re looking forward to working with Elden Wood, Truma’s vice president of sales and marketing, and his staff on various television and web promotions this year,” said ROTV Executive Direct Joe Moniz.
The German-based company is involved in six areas of the international RV market – heating, water and air-conditioning systems, LP gas, and power supply and maneuvering systems.
Truma launched its ‘Level-Check’ device, an indicator that shows the filling level of LP tanks, at last year’s Louisville Show.
Rollin’ On TV can be seen in over 38 states on numerous cable stations and nationwide on Direct TV and Dish Network. For additional information visit www.rollinontv.com. For more information on Truma visit www.truma.net.
Truma Corp., one of the leading recreational vehicle suppliers in the European market, is in the beginning stages of making a move into America. And not too surprisingly, the Germany-based company is setting up shop in Elkhart, Ind., with both an office and a warehouse.
As reported by the South Bend Tribune, more than 80% of all RVs are made in the Elkhart County area.
Truma Corp. entered the market in August and added office space in November. So far, it has three employees at its office and three more part-time employees at its warehouse.
The company is involved in six areas in the international RV market — heating, water and air-conditioning systems, LP gas and power supply and maneuvering systems.
“We are confident in areas where we feel we can compete and provide a product that meets the needs of our customers,” said Elden Wood, vice president of sales and marketing for Truma.
The company will be at the 51st Annual National RV Trade Show in Louisville, Ky., on Tuesday (Dec, 3) through Thursday where it plans to find out the needs of the U.S. market as the industry moves forward, Wood said.
Wood said it’s difficult to project what those products are but did say that European products could be unique to that market “because they are designed around behaviors and needs of the European demographic.”
“We do envision some of the products coming over and being the same product sold here,” he added. “But for the most part, there’s a need for products to be built from scratch for the American market because of our unique needs (in Europe).”
Wood noted that Europe’s older, narrower streets affect the size of RVs.
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Germany-based Truma Corp., a major supplier to the European RV market, is eyeing the Dec. 3-5 National RV Trade Show in Louisville, Ky., as an opportunity to showcase an array of product lines while also gathering input from potential OEM clients regarding the types of products it might consider marketing in North America.
Reinforcing its commitment to the U.S and Canada markets, the company also announced its new executive team for the North American market, including President Gerhard “Gary” Hundsberger, Vice President of Sales and Marketing Elden Wood and Vice President of Business Development Mark Howlett. Truma previously announced it has opened an office in Elkhart, Ind.
Truma told RVBUSINESS.com that in addition to an ultrasonic LevelCheck LP tank level indicator that it has committed to selling into the U.S. market at this point, Truma at the Louisville Show will largely be showing products it sells into the European caravan market. The family held company is a major supplier in an array of product categories from heating to air conditioning to water systems, propane and power supply equipment as well as popular remote controlled Mover-brand maneuvering devices for towable RVs.
“We already have a pretty good idea of what some key customers have told us as far as their needs when we met in Dusseldorf,” said Wood who is stationed in Elkhart. “But we want to get more of a complete understanding, which is our goal for this year’s Louisville Show. So, we’ll be showing some of the concept products, getting feedback on them as well as getting feedback on other items from the target customers. And then at Louisville next year (2014), you can consider that our ribbon-cutting event, I suppose, because in that next year we anticipate having more products specific for the American market.”
Truma sees plenty of upside in the resurgent U.S. RV market versus a European caravan arena that has slowed down somewhat over the past year for a variety of reasons.
“We do feel very confident in our abilities to contribute to the industry as a whole — not just on the OEM side, but with dealers on the aftermarket side as well,” said Wood. “So, now we just want to introduce ourselves, communicate our long-term commitment to this market and really listen to the needs of our customers and put the finishing touches on our plans of how we prioritize our projects moving forward.”
Details on the new executive team include:
• After completing a master’s in business administration, Hundsberger was employed for five years with Xerox, responsible for sales in southern Germany. He first joined Truma in 2001 as domestic and international inside sales manager. From 2010-2012, Hundsberger was director of international sales services until being promoted to head of global strategy.
• With more than nine years experience in the RV sector, Wood first entered the industry as a student of entrepreneurship at Brigham Young University in Provo, Utah, by founding an online RV rental and sales company. After graduating with a degree in business administration and global management, Wood worked for a period of time supporting many leading RV companies with his knowledge and expertise of both American and European RV industries.
• Howlett brings over 25 years of engineering, operational and supply chain experience to Truma Corp. He progressed through various roles in mold design, product development, supply chain, engineering and global quality process improvement with Husky Injection Molding. Howlett earned degrees in marine and mechanical engineering technology, and is an ASQ Certified Quality Engineer. In addition to serving as vice president of business development, he supports customer service and warranty for North America from his office in Toronto.
“With our office and warehouse in Elkhart, we are right in the heart of American RV business and close to important OEM customers,” said Gerhard “Gary” Hundsberger, president of Truma Corp., which was recognized as a “Top 100” most innovative medium-sized companies in Germany.
Philipp Kreis founded Truma in 1949, naming the company after U.S. President Harry Truman. He developed the first certified RV heater for Europe in 1961. Today, the family owned company offers a wide range of products for heating, air conditioning, water systems, propane and power supply as well as maneuvering systems for travel trailers.
In Louisville, Truma will be located at booths 40-42 in the South Wing – Hall 1, and will preview a selection of its product lines, including LP tank level indicator LevelCheck.