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Ultra-Fab Joins Facebook to Reach Customers

July 16, 2013 by · Leave a Comment 

Ultra-Fab's Facebook page

Elkhart, Ind.-based supplier Ultra-Fab Products Inc. has improved communication with its customers through the creation of a business page on Facebook, according to a press release.

“Customers can now connect and engage key executives and their staff members on this popular social networking site,” said Brian Allred, Ultra-Fab’s vice president sales and marketing.

With over 500 million users, and growing, Facebook is proving to be a helpful tool for RV businesses to use in order to educate and communicate with customers. Customers can easily access the Facebook site for Ultra-Fab Products via the company’s interactive website at www.ultra-fab.com. With the introduction of Facebook, customers can now interact with other customers, share their experiences and ask questions regarding their Ultra-Fab products.

“Our customers use social media every day to share and engage with other people on the Internet who share their same interests. Creating our own social network allows us to share educational information, promotional information and communicate more effectively with customers in the exact way they prefer to connect online,” Allred said.

Customers have the chance to discuss topics of their choice, as well as ask the company any questions that they may encounter. In addition, customers can write about their experiences with Ultra-Fab Products, giving other customers first-hand information. Currently, customers can find an array of topics easily available on the company’s Facebook page.

Allred said, “Within the first few weeks after unveiling our Facebook page, we have over 1,000 followers. We are encouraged by the positive feedback we are getting from our friends and customers and looking forward to engaging with many more in the future.”

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Ultra-Fab Debuts Line of Electric-Start Generators

February 14, 2012 by · 1 Comment 

Ultra-Fab 3500 generator

Elkhart, Ind.-based Ultra-Fab Product has introduced a new line of 3500 electric-start generators, boasting 4,000 peak watts and 3,500 running watts.

According to a press release, the 3500 model comes standard with electric start (battery included), 6.5-hp 4-stroke engine, trigital meter and 30-amp RV plug along with a durable vinyl cover for storage and a handle with wheel kit.

Ultra-Fab said the 3500E watt model has enough power to run an air conditioner, refrigerator, lights, microwave and laptop computer with ease. Other features include:

• Integrated Control Panel.

• 10-hour run time.

• 4-gallon fuel tank.

• Total Weight: 132 pounds.

• Operating Sound Level: 68 decibels.

• Low oil shut-off.

• Electronic circuit protection.

• Cast iron cylinder sleeve for durability,

The Ultra-Gen 3500 is available in four configurations:

• Ultra-Gen 3500-Manual Start (p/n 51-940036)

• Ultra-Gen 3500E-Electric Start (p/n 51-940035)

• Ultra-Gen 3500C-Manual Start — California Compliant (p/n 51-940038)

• Ultra-Gen 3500CE-Electric Start — California Compliant (p/n 51-940037)

 

 

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RV Business Announces 2009 Top 50 Dealer Awards

August 31, 2009 by · Leave a Comment 

rvbtop50logo-smallRV Business today (Aug. 31)  has announced selections for the 2nd Annual RV Business Top 50 Dealer Awards, which are based on the nominations of North American RV manufacturers and are to be presented on the evening of Wed., Oct. 7, at the Rio All-Suite Hotel & Casino in Las Vegas during the annual RV Dealers International Convention/Expo.

A volunteer panel of industry veterans concluded its review of dealer applications on Aug. 21 at the RV/MH Hall of Fame in Elkhart, Ind., keeping a keen eye on dealers’ overall focus on professionalism, association activities, civic involvement, best practices and consumer care.

Above all, RVB Publisher Sherman Goldenberg maintains, the mission of the Top 50 program is to continue to remind individual dealers – and the industry at large – of the intent and specific recommendations of the Go RVing Coalition’s Committee on Excellence and, beyond that, to give attendees at the Recreation Vehicle Dealer Association’s (RVDA) Con/Expo a chance to relax and reflect on a year that was trying at best.

“We had an overwhelming response from our manufacturer nominees this year,” said Goldenberg. “The number of applicants received was about 40% more than what we had in 2008. Before judging even started, we considered this year’s program a success, and that was largely due to the many quality dealerships submitting applications. Because there were so many worthy RV dealers who applied, it was a much more difficult selection process this time around, and, unfortunately, we weren’t able to include everyone who applied.”

“The judges did take a very good look at all the application materials dealers sent in, and it was a very close race,” adds BJ Thompson, president of BJ Thompson Associates Inc., whose Mishawaka, Ind.-based agency oversees the application process for RVB. “We encourage all participating dealers, whether they were selected or not, to reapply next year.”

RVB Top 50 dealers are not ranked, although 10 Blue Ribbon retailers are singled out for special recognition. In addition, a Dave Altman Award for lifetime achievement in RV retailing and exceptional corporate citizenship will also be presented to one of the Blue Ribbon dealers at this year’s RVBT50 dinner at which Fox News contributor Mike Huckabee, the former — and possibly future — Republican presidential candidate  will be keynote speaker.

“Given the current national political climate and the ongoing debate between the two political parties — and the ways in which these debates directly impact the recreational vehicle industry  — we consider Mr. Huckabee an excellent and thought-provoking choice for an enjoyable evening in Las Vegas,” said Goldenberg. “And that goes for industry people of all political persuasions.”

The following U.S. and Canadian retailers are the recipients of the 2009 RV Business Top 50 Dealer Awards (in unranked, alphabetical order):

  •      Aberdeen RV Center, Aberdeen, MS
  •      Aloha RV, Albuquerque, NM
  •      Altman’s Winnebago, Carson, CA
  •      American RV, Grand Rapids, MI
  •      Apache Village RV Center, Hazelwood, MO
  •      ArrKann Trailer & RV Centre, Edmonton, AB
  •      Beckley’s Camping Center, Thurmont, MD
  •      Big Country RV, Bend, OR
  •      Bill Plemmons RV World, Rural Hall, NC
  •      Boat N RV Superstores, Rockwood, Tenn.
  •      Can-Am RV Centre, London, ON
  •      Carolina Coach & Camper, Claremont, NC
  •      Coachlight RV, Carthage, MO
  •      Coates Trailer Sales, Columbus, MN
  •      Colonial Airstream, Lakewood, NJ
  •      Crown RV, Conyers, GA
  •      Curtis Trailers, Portland, OR
  •      Dandy RV Superstore, Anniston, AL
  •      Dixie RV Superstore, Newport News, VA
  •      Dodd RV, Yorktown, VA
  •      General RV, Wixom, MI
  •      Giant RV, Montclair, CA
  •      Greeneway Campers, Wisconsin Rapids, WI
  •      Guaranty RV, Junction City, OR
  •      Hilltop Trailer Sales, Fridley, MN
  •      Ketelsen Campers of Colorado, Wheat Ridge, CO
  •      Kings Campers, Wausaw, WI
  •      Lazydays RV Supercenter, Seffner, FL
  •      Little Dealer Little Prices, Phoenix, AZ
  •      Mike Thompson’s RV Super Stores, Santa Fe Springs, CA
  •      Modern Trailer Sales, Anderson, IN
  •      Mount Comfort RV, Greenfield, IN
  •      Parkview RV, Smyrna, DE
  •      PleasureLand RV Centers, St. Cloud, MN
  •      Poulsbo RV, Kent, WA
  •      Quality RV, Draper, UT
  •      Reines RV Center, Manassas, VA
  •      Richardson’s RV, Sun City, CA
  •      Rick’s RV Center, Joliet, IL
  •      Roy Robinson RV, Marysville, WA
  •      RV America Inc., Johnstown, CO
  •      Steinbring Motorcoach, Garfield, MN
  •      Tennessee RV Sales & Service, Knoxville, TN
  •      Terrell Camping Center, Terrell, NC
  •      Thompson Family RV, Davenport, IA
  •      Tom Johnson’s Camping Center, Marion, NC
  •      Topper’s Camping Center, Waller, TX
  •      Trafford’s RV, Center Conway, NH
  •      Veurinks’ RV Center, Grand Rapids, MI
  •      Woody’s RV World, Red Deer, AB

Building on last year’s format, which appears to have worked rather well for those involved, RV Business Top 50 Dealer Award honorees will be promoted in the national press, in dealers’ hometown newspapers and in the pages and websites — of Affinity’s trade and consumer magazines: RV Business, Trailer Life, MotorHome, Highways, Coast to Coast and Camping Life.

Underwriting this year’s program are Platinum co-sponsors ADP Lightspeed, Salt Lake City, UT; Blue Ox, Pender, NE; Coach-Net, Lake Havasu, AZ; Cummins Onan, Minneapolis, MN.; Freightliner Custom Chassis Corp., Gaffney, SC, RV Trader and RVTraderOnline.com, Norfolk, VA, and Ultra-Fab Products, Elkhart, IN, while Protective Asset Protection Division, Chesterfield, MO, is a Gold sponsor.

Tickets for the $120-a-plate dinner ($99 for RVDA members, Con/Expo exhibitors and Top 50 dealer guests) are available through RVBUSINESS.com’s registration link (http://www.rvbusiness.com/top-50-dealer-awards/2009-registration-form/).

“All in all, we can’t imagine that anyone attending the RVDA Con/Expo wouldn’t want to take the opportunity to mix with Mr. Huckabee and their industry peers at the cocktail party prior to our dinner and to hear Mr. Huckabee speak on the hot topics of the day at the dinner itself, regardless of their political persuasion,” said Goldenberg. “And, of course, we’ll honor our dealers, one by one, at the dinner as well, giving everyone a chance to reflect on the professionalism for which we’re trying to help raise the bar in this industry.”

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Huckabee Highlighting RVB Top 50 Dealer Awards

August 7, 2009 by · Leave a Comment 

 

Mike Huckabee

Mike Huckabee

Despite the headwinds of 2009, RVBusiness is turning the corner on the second annual RVBusiness Top 50 Dealer Awards after having gone to manufacturers earlier this year for nominations of their best dealers in terms of consumer care, civic involvement and general professionalism.

A number of applications are in hand and a host of nominated retailers, as has been the case for so many business people this year, are currently scrambling to submit theirs. “I can report at this point that things are going well,” says RVBusiness Publisher Sherman Goldenberg, who is overseeing the second annual RVBusiness Top 50 Dealer Awards program on behalf of the industry’s flagship trade journal. “And we’ll continue to flex with the times and bend that deadline to get as many of those last-minute applications as we can before turning them over later this month for review by our panel of experts.”

The Top 50, like last year, will be not be ranked in any sort of order, says Goldenberg, but will be presented as a group in alphabetical order at a reception and dinner at the Rio All-Suite Hotel & Casino in Las Vegas on the evening of Wednesday, Oct. 7, during the annual RV Dealers International Convention/Expo, sponsored by the Fairfax, Va.-based Recreation Vehicle Dealers Association (RVDA).  But five of the Top 50 will receive special recognition as Blue Ribbon dealers and one above the rest receives the Dave Altman Award, which goes to an exceptional corporate citizen.

 Appearing as keynote speaker at this year’s dinner is former – and possibly future – Republican presidential candidate and Fox News contributor Mike Huckabee, who will more than likely have a few things to say about the current economic and political landscape.

“All in all, we can’t imagine that anyone attending the RVDA Con/Expo wouldn’t want to take the opportunity to mix with Mr. Huckabee and their industry peers at the cocktail party prior to our dinner and to hear Mr. Huckabee speak on the hot topics of the day at the dinner itself, regardless of their political persuasion,” said Goldenberg. “And, of course, we’ll honor our dealers, one by one, at the dinner as well, giving everyone a chance to reflect on the professionalism for which we’re trying to help raise the bar in this industry.”

The bottom line of the Top 50 program, he maintained, is to continue to remind individual dealers – and the industry at large – of the intent and specific recommendations of the Go RVing Coalition’s Committee on Excellence.

 “I don’t think there is ever a bad time to be talking about excellence and customer service and treating people right, especially customers,” said BJ Thompson, president of BJ Thompson Associates, the Mishawaka, Ind., agency that is again working with RVBusiness on the Top 50. “So, whether it’s a good economy or a bad economy, this is a good program and helpful to the industry.”

Underwriting this year’s program are RVB’s “Leadership Alliance” sponsors for 2009, including “Platinum” co-sponsors ADP Lightspeed, Salt Lake City, Utah; Blue Ox, Pender, Neb.; Coach-Net, Lake Havasu, Ariz.; Cummins Onan, Minneapolis, Minn.; Freightliner Custom Chassis Corp., Gaffney, S.C., RV Trader and RVTraderOnline.com, Norfolk, Va., and Ultra-Fab Products, Elkhart, Ind., while Protective Asset Protection Division, Chesterfield, Mo., is a “Gold” sponsor.

Tickets for the $120-a-plate dinner ($99 for RVDA members and Con/Expo exhibitors) are available through RVBUSINESS.com’s registration link (http://www.rvbusiness.com/top-50-dealer-awards/2009-registration-form/).

Online versions of the applications can be downloaded by linking directly to http://www.rvbusiness.com/top-50-dealer-awards/2009-top-50-dealer-application/

Building on last year’s format, which appears to have worked rather well for those involved, RVBusiness Top 50 Dealer Award honorees will be promoted in the national press, in dealers’ hometown newspapers and in the pages – and on the websites — of Affinity’s trade and consumer magazines, RVBusiness, Trailer Life, MotorHome, Highways, Coast to Coast and Camping Life.

However, publicity is only part of the incentive for participating in this bar-raising national promotion, says Thompson.  “In talking with different size dealers last year, whether they be small, medium or large-size dealers,” said Thompson, “we did get some distinctly different responses. The smaller dealers were surprised that they were genuinely in the running to be recognized for their attention to customer satisfaction. They appreciated having the opportunity to be recognized for their hard work and their investment in customer service.

“The medium and larger dealers seemed to have their own unique set of issues in assuring good customer service and excellence in their operations,” added Thompson, who will be joined in hosting the event by Jim Sheldon, a Monaco RV LLC executive and current chairman of Recreation Vehicle Industry Association (RVIA). “Because they were larger, they weren’t able to have that one-on-one experience as principals because of their size. It was a unique challenge to them to drive down their values to the people in their dealer operations who were working with customers, whether it was sales or service or otherwise. It would take a lot of work and investment on their part to have that personalized service on a larger scale. So, to be recognized for actually accomplishing excellence on a larger scale for them was also satisfying.”

Leveling the playing field again this year is the fact that larger multi-store retailers, regardless of how many locations they have, can have only one store recognized in the RVBusiness Top 50 Dealer Award program.

“It was satisfying for those of us who were involved in the development of the program to see that most dealers were genuinely appreciative of having the spotlight put on them,” added Thompson, current chairman of RVIA’s Public Relations Committee. “I think it’s always a good thing to put a spotlight on people who are doing things right and doing them well. Recognizing outstanding achievement in customer service and dealer operations not only lifts the dealership, but when they are spotlighted and shown off to the world, it lifts up the entire industry.”

 

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