Elkhart, Ind.-based Dicor Corp. affiliate United Shade has created a new contract division to refocus its efforts on the commercial market for window coverings.
According to a press release, United Shade has shifted personnel from its Window Expressions affiliate, which formerly served both decorator/designer home markets as well as commercial customers, to the new contract division. This division will exclusively focus on larger commercial accounts, offering a full line of window coverings. Window Expressions no longer exists as a separate corporate entity.
“We see larger opportunities in the commercial market,” said Braden McCormick, president of United Shade. “This move allows us to take advantage of our manufacturing strengths for commercial products. Our main manufacturing facility in Indiana offers exceptional capacity for quick production of large orders, and our central location in the U.S. enables delivery within a couple days to any part of the country.”
Commercial applications involve offices, schools, hospitality, health care operations and other demanding environments. Smart Series Roller Shades have been the core products for Window Expressions’ business, and will remain so with the contract division, including Smart Power Roller Shades, Smart Rise Roller Shades, Smart View Roller Shades and SmartWeave Roller Shades. Other commercial products include vertical blinds, horizontal blinds, mini blinds and honeycomb blinds.
The United Shade contract division website (www.unitedshadecontract.com) has been expanded to accommodate all Window Expressions products as well as new products in the Contract Division. The site will also contain product demo videos and installation and repair videos.
Elkhart, Ind.-based United Shade has extended the use of Mossy Oak, Realtree and StealthCover camouflage fabrics to its Day/Night Roller Shades, combing their outdoorsy look with advanced, UV-blocking SmartWeave screen options.
According to a press release, the popular camo materials provide the blackout fabric for the shades, which can be motorized and controlled by either remote control or wall switch, either for one or several shades. There’s a non-motorized option that features a “Slow-Up” mechanism to reduce rewind speed and prevent flapping. This shade series also offers a heat-sealed enclosed aluminum hembar to prevent “clanging” and internal noise while driving the RV.
“Especially for hunters, fishermen and others who enjoy getting up close to nature and its creatures, Camo Shades supply the perfect inspiration for whatever expedition they may be on, while providing a stunning piece of décor that will command anyone’s attention,” said Braden McCormick, president of United Shade. “The extensive mix of styles we offer also takes our fabrics far beyond what most people might think of as ‘camo.’ It lets people make their own custom statement. It lets them bring their passion indoors.”
The Camo Shades come in a variety of expressions from traditional camo looks to computer-enhanced views of woodsy plant life in realistic texture and depth.
The Mossy Oak and Realtree Camo expressions with the new Day/Night Roller Shades will be on display in the Dicor booth No. 236 at the upcoming 49th Annual National RV Trade Show Nov. 29-Dec. 2 in Louisville, Ky. Visit www.camoshades.com for detailed information and to order.
“Concern about child safety around window covering cords has always been an issue, and we are taking a proactive approach to ensuring the ongoing safety of our products. We’ve taken the guidance provided by our WCMA membership and ensured that our product meets all necessary specifications,” Braden McCormick, president of United Shade, said in a news release.
He added, “RVing has become a great lifestyle for families young and old, and we want safety to be a non-issue when it comes to new window coverings. In this, as with our product lines in general, people can count on United Shade to be proactive in seeking the best and safest products for our industry.”
The Dicor Corporation, based in Elkhart, Ind., serves the RV industry through its affiliated companies: Dicor Products, Seal Design, United Shade and Vixen Composites. An affiliate of United Shade, Window Expressions, also serves the residential and commercial construction markets.
Elkhart, Ind.-based Dicor Corp. has launched its new corporate website along with new websites for several of its affiliated companies.
The new corporate site at www.dicor.com features the company’s recent rebranding and the introduction of its affiliates’ new products under the theme of “amazing breakthroughs with boring stuff,” according to a news release.
The site links to easy-to-use online product catalogs for three Dicor Corp. affiliates — Dicor Products (www.dicorproducts.com) Seal Design (www.sealdesignllc.com) and United Shade (www.unitedshade.com) — along with a repeating slide show of the major breakthrough products Dicor Corp. companies have recently introduced to the RV market.
The websites will offer an expanding library of videos about products and their uses and provide product specs, warranty information, and installation instructions.
For RV manufacturers, the websites contain “Factory Friendly” notes for each product that explain how the product benefits the manufacturing process as well as the RV owner, and the extensive support offered by Dicor Corp. companies to effectively integrate the product into a manufacturer’s production line. Items for aftermarket purchase and installation are also featured through each site.
“These sites are part of the expanded capabilities we’ve been putting in place over the past year,” said Gregg Fore, president of Dicor Corp. “The websites are designed to make it easier for our customers to quickly obtain information about our many new products as well as our familiar offerings. Many people are not aware of the great variety of products we have. We expect to build on this online presence in the months and years to come.”
The easy-to-use sites highlight each product with its own page. Visitors can view a summary of product’s features and benefits as well as available videos, specs, installation procedures, service and warranty information — all accessible with just a few clicks.
“The information on these sites can be used for a quick reference, or for extensive data analysis, or for precise installation instructions,” said Fore. “Furthermore, they raise the profile of our extensive, quality product offerings, and communicate the innovation and customer support we apply to every product line.”
To learn more about Dicor Corporation and its affiliated companies and the difference they make, visit www.dicor.com.
United Shade has significantly expanded its offerings for RV window coverings with some trendy new styles and the added convenience of motorized options for most of its product lines, the Elkhart, Ind.-based manufacturer said in a news release.
“We’re very excited about the new choices we’re bringing to the RV market,” said Braden McCormick, president of United Shade. “We have some great new options that offer a fresh look to RV interiors.”
The motorized feature is available for virtually all of United Shades’ window coverings. “No one else offers a motorized option for so many different shade styles,” said McCormick. “Our offerings provide the widest range of styles combined with the exceptional handiness of being operated by the touch of a switch or remote control.”
In fact, a single remote can control one shade or multiple shades, said McCormick. Shade control can also be programmed into universal remotes.
The motorized feature even applies for windshield shades and uses SilentGlide System to reduce noise. The cabin window shades, available in various colors, provide UV protection and temperature control.
Many stylish choices
Motorized choices also include Bamboo shades that make a fashionable statement with a residential interior-design look. The shades come with many colors and patterns and are made with natural, sustainable bamboo materials.
Also new is a Euro-style frame shade that is the only motorized frame shade in the RV industry. It offers a different, upscale look that is clean and utilitarian. It has both a screen and window covering that can be raised and lowered in different combinations to get just the right amount of fresh air and light.
Along with these new shades, United Shades’ cordless cellular shades are made even easier to use with the motorized feature while providing a new look and great insulating properties because of its cellular structure. The company’s popular day/night or night-only pleated shade and its Roman Shades round out the offerings.
Along with multiple colors, black out material is available for most styles. All can be customized to fit manufacturer needs and are easy to install.
“This is largest number of new shade styles we’ve ever offered at one time. That we can now provide motorized options opens up another set of opportunities for our manufacturing partners, helping them to further enhance the RV experience for their customers,” said McCormick. “We never stop looking for something better.”
To learn and see more about new window coverings from United Shade, visit www.dicor.com/amazingstuff. United Shade is an affiliated company of Dicor Corp.
United Shade is introducing a new flexible vinyl enclosure for the cargo entrance of toy haulers. Called Roll ‘N Go, it will be initially offered exclusively to RV manufacturers, but it is expected to become an affordable aftermarket add-on as well, according to a news release. The Roll ‘N Go is an easy-to-use, heavy-duty, laminated scrim vinyl enclosure that provides easy access and configuration through multiple tent-style zippers. The white vinyl is tear resistant and offers ultraviolet protection. Made to withstand the elements, it features two clear vinyl windows, either or both of which can be unzipped and rolled up to provide ventilation through SmartWeave screens, which block ultraviolet light and glare. Either side of the tent-like enclosure can be quickly unzipped, rolled up and secured to allow easy personal access, as well as being completely rolled out of the way for full cargo exit and entrance. The heavy-duty vinyl protects the cargo entrance from the elements and insects, while the clear vinyl windows let in light and roll up for ventilation. “It’s a lightweight but heavy-duty enclosure with windows for the cargo entrance,” said Braden McCormick, president of United Shade, an affiliate of Dicor Corp. “It’s a good looking, easy-to-use and economical way to provide a barrier to weather, bugs and dirt. It’s the kind of solution our OEM customers are looking for and which we think a lot of RVers will appreciate. As an aftermarket item it would be quite affordable and fairly easy to install.” For more information call Braden McCormick, (574) 262-0954.
United Shade is introducing the RV industry’s first motorized cargo screen for toy haulers, according to a news release. It can be operated by a key-fob remote control from up to 100 feet away. Called the GateKeeper CargoScreen, this new offering has a fully enclosed motor/spring mechanism, side channels, and a bottom rail for a clean, sharp appearance. It is made of heavy-duty screen material and uses an advanced technology Screenlock system to keep the screen in the sidetracks when hit or pushed. A manual GateKeeper is also available, which features a durable, fully contained locking mechanism on the bottom rail. The heavy-duty 12-volt motorized option requires no locking mechanism to remain secure. The GateKeeper easily attaches to either the rear wall or the interior sidewalls for added flexibility and uses universal mounting hardware. It can also be customized for different size openings. Its dark screen provides UV protection for interior furnishings and keeps the RV clean and secure while owners are away. A custom graphic can also be printed on the screen. Currently the GateKeeper is offered to OEM customers, but United Shade is also expecting it to be an aftermarket add-on for RV dealers and their customers. The GateKeeper CargoScreen will be on display along with a record number of other new products from Dicor Corporation at the National RV Trade Show in Louisville, Ky., Nov. 30 to Dec. 1. Visit the Dicor Corp. booth, No. 260, North Wing Lobby.
Dicor Corp. is pulling things together, both literally and visually.
As the company prepares to make several product introductions at the 48th Annual National RV Show, Nov. 30-Dec. 2 in Louisville, Ky., it was in the process of moving its corporate headquarters and a number of affiliate companies to a new, shared Elkhart, Ind., location. Also in the works was a corporate rebranding effort to more closely identify the corporation’s various units under the Dicor umbrella.
The privately held northern Indiana industry supplier, with some 100 employees, was doing all that while launching Vixen Composites, a new business unit that uses a computer-controlled system to manufacture “advanced composite” RV sidewall panels up to 10 feet wide and 45 feet or more in length.
Dicor Corp. President Gregg Fore said the new brand identity, kept under wraps until its unveiling in Louisville, will help customers see both visually and “in practice” that the corporation encompasses not only Dicor Products but also Alta Resources, Seal Design and United Shade, along with the new Vixen unit.
Alta Resources, Seal Design and Dicor Products will share facilities with Vixen, at 2965 LaVanture Place in Elkhart, after moves to be completed by December, Fore said. Part of United Shade and the company’s Window Expressions division, which serves the commercial and residential building markets, will share the older Dicor on the city’s north side facilities.
A company news release explained that the $6.1 million startup and relocation project “is symbolic of the company’s recent reorganized efforts to communicate a consistent corporate message across all product brands.”
“Right now, we offer what looks like an unrelated group of products,” said Fore, chairman for 2011 of the Recreation Vehicle Industry Association (RVIA). “However, each product and each brand is driven by the same core values established at the corporate level. We want to be very clear, as a corporation, about what we stand for. And we think our new branding approach will more effectively communicate that.”
Fore said the unique Vixen Composites manufacturing process addresses the “typical problems” associated with sidewalls. The finished product is entirely seamless, down through the substrate, and includes no wood. It’s cured at temperatures of more than 250 degrees to prevent the “post forming” esthetic flaws that sometimes result when resins are cured at lower temperatures, Fore said.
“This is a proprietary process that we’ve spent the last couple years developing,” he noted. “It uses technology that is a mix between existing technology and new technology that we’ve paired with it that enables us to scale the process and size so we can produce a panel up to 10 feet wide and in virtually any length.”
A number of towable RVs are expected to be on display at the Louisville show featuring new sidewalls from Vixen Composites. Vixen’s customers also include Class A motorhome builders, said Fore, adding that Vixen’s products also have potential applications in commercial transportation, the marine sector and in building construction.
Dicor Corp.’s varied divisions are also planning on introducing several other new products or improvements for OEM and aftermarket customers in Louisville.
Seal Designs will display new thermoplastic extrusion seals, a polyurethane spray insulation/sealant and “an advanced new technology” for exterior seals. Dicor Products, in turn, will unveil lightweight, European-style RV cabinetry and new roofing and flooring products.
Alta Resources’ new offerings include Eurostyle table bracket mounts and pedestals, TV slides and a multifunctional remote control, while United Shade plans to introduce cordless honeycomb shades and new “SpaceSaver” rollershade systems that can be motorized.
TaigMarks Inc. has been named as the new marketing and public relations agency for Dicor Corp. Both firms are based in Elkhart, Ind.
TaigMarks is a full-service advertising, marketing and public relations firm with particular expertise in product launches and branding strategy. It has a long history of service to the RV industry, including clients such as Coachmen-Forest River, Workhorse Custom Chassis, Dometic, Blue Ox and TRA Green Certification. It also serves a diverse range of clients involved in such fields as health care, hospitality, outdoor recreation, cabinetry, financial services, trucking, higher education and poultry drinking systems, according to a news release.
Presently TaigMarks is assisting Dicor with an extensive rebranding effort and the marketing launch of its new affiliate, Vixen Composites.
“Dicor is a great match for us because of the depth of RV knowledge that we both bring to the table,” said Steve Taig, president of TaigMarks. “Dicor is the kind of client that we enjoy working with because it allows us to use the full range of our capabilities, from developing brand charters to coordinating marketing and public relations action plans. We think the ability to develop a branding plan from conception, and then helping to implement the marketing plan, makes us most effective.”
Dicor is a leading supplier of innovative products to the OEM and component manufacturers for recreational and conversion vehicle industries, as well to distributors in the recreational vehicle and automotive aftermarkets. It is currently bringing to fruition a $6 million start-up of Vixen Composites, which will manufacture advanced composite materials for RVs and other products.
Current affiliated companies include Dicor, United Shade, Alta Resources and Seal Design, all of which provide a variety of components, materials and services that enhance RV manufacturing and the RV experience for the consumer.
“We appreciate TaigMarks’ RV knowledge and the strategic thought its associates put behind everything they do,” said Dicor President Gregg Fore. “We think TaigMarks and its creative team will help us focus our message and provide a more cohesive identity for all our companies, which will keep Dicor’s success growing for many years to come.”
For more information about TaigMarks, visit www.taigmarks.com or call (574) 294-8844.
Editor’s Note: In the week following the National RV Trade Show in Louisville, Ky., Gregg Fore, president of the Dicor Group of Companies and first vice chairman of the Recreation Vehicle Industry Association (RVIA), had the following comments on the show’s success and to Dicor’s new product introductions.
With nearly a dozen new products on display from the Dicor Companies including frame window shades, RV burglar alarms, updated remote control systems, SURV motorized rear bug screens, all aluminum steps and the Innova interior cabinet systems, Dicor President Gregg Fore indicated that the response from dealers and manufacturers was beyond expectations.
“Each of our companies released new product initiatives, aimed at changing the way RV components are perceived by manufacturers, dealers and consumers,” Fore stated. “The encouragement we received from our customers indicates that we are, in fact, challenging the status quo with our new product offerings. They strongly encouraged us to rapidly get these products into their newest unit designs.”
Standing at the forefront of new product development for the RV Industry, the Dicor Group of Companies, which includes Alta Resources, Seal Designs, United Shade and Dicor Corp., is bringing products to the mix that will help manufacturers to change the landscape of the industry to meet the needs of today’s dealers and consumers as well, he said. Some examples of this new product innovation include:
- From Alta Resources, an advanced 8-button/10-function remote control system with applications to control fifth-wheel jacks, slide-out rooms, patio lights, rear stabilizer jacks and more; and an RV burglar alarm system that protects the unit’s interior as well as its outside storage compartments.
- From Seal Design, a new line of Touch-N-Seal products that include a wide range of products to handle many custom applications including one- and two-component foam kits for sealing, insulating, patching and filling. Seal Design specializes in customized sealant solutions for water intrusion, cushioning, sound abatement, attachment and bonding.
- From United Shade, a new line of manual and motorized Roller Shades available in one-piece blackout or sunscreen material or in a two-piece Day/Night shade option. These new roller shades are custom made for single window or total cab systems. Also from United Shade is a new Sport Utility Motorized Bug Screen that allows complete and comfortable utilization of the unit for personal relaxation without the intrusion of unwanted insects.
- From Dicor Corp., the Innova line of stylish RV interiors including interior cabinets that present a new approach to custom RV interiors with component based, versatile design; manual and electronic bed lifts that add versatility to the living area; and TV brackets suitable for unique TV placement and adjustment.
“With these and other new product introductions Dicor is setting a tone for the RV industry to think differently when it comes to new product design and the choice of options that are now available,” Fore said. “Of course, Dicor will continue its role as a key supplier of its core products, roofing and wheel products, as well as its aftermarket emphasis on roof care and maintenance and wheel accessories.
“The reaction to new product ideas coupled with the reported success of the National RV Trade Show from our manufacturing customers is yet another sign that the Industry recovery is continuing , and that 2010 should be a healthy year for the RV Industry,” Fore concluded.