UVS Junction LLC has released the first RV dealer marketing network in the industry called “Pool to Rule.” According to a press release, the network allows RV dealers to claim their 50-mile radius, securing their manufacturers and brands.
“Network dollars get pooled and then reinvested back into the most powerful digital marketing campaign in the industry,” said UVS Director Angie Celucci. “Display ads, keyword ads and re-marketing will bring consumers to this smart site. Once the consumer clicks onto the inventory of choice, the RV dealer that is closest to the web visitor, based on zip code logic, will receive the lead exclusively.”
Celucci noted that UVS saw the need for this type of marketing through continued requests from its client base.
“Dealers need a way to pool funding together and become front runners on the web,” she said. “We knew we needed to deliver a smart site and we put it on our development table and built it.”
The smart site looks at the zip code of the web visitor and searches the data base of dealers. It pins lead delivery to the rightful territory and then right down to the brand, Celucci reported, adding, “There are lots of layers we put into place to allow this program to be different than any other.”
Territories will only be sold to RV dealers with proof of location address for each location. “A dealer can’t just snap up any territory they want to lock another guy out,” said Celucci. “This is fair and square marketing that will deliver leads based on ownership. The site is owned by the dealers – their territory, their manufacturers, their brands, their leads. We simply gave them the tools to dominate the web.”
“Pool to Rule” was opened to UVS clients first. For those UVS clients that don’t claim their territory by the end of business April 4, the territory will be open for grabs.
“The immediate success of this program is amazing,” said Celucci. “Within minutes of launching to our existing client base we exceeded a $20,000 monthly purse as a result of less than a dozen dealers claiming their territory.
Through the month of April territories will continue to get claimed. May 1 is when the site will be unveiled and launched ready to deliver leads.
For more information and to sign up and claim your territory, visit http://www.uvsjunction.com/pages/pool%20to%20rule or call Celucci at (407) 359-8878.
UVS Junction LLC has named Mike Moore as director of business development, according to a press release.
Moore, a 13-year software/technology veteran, will oversee the UVS global client base, eCommerce solutions, new client implementation, training platforms and the connectivity solutions for RV, marine and automotive dealers worldwide.
“Mike is a get-it-done guy with extensive experience in business development,” said Angie Celucci, director of UVS Junction “Most importantly, he knows our industry inside and out.”
Celluci reported that UVS Junction is also in the process of moving into a much larger office to help educate clients. “Having a training facility to accommodate up to 25 people at a time is an important step for us here at UVS,” she said. “On average up to five dealership teams per calendar month travel to our Florida office for a two day training. We’ve outgrown our office.
“Continued trainings have allowed us to develop a much more refined education platform and we are excited to have a classroom setting with a 25 desk computer lab to train our clients with everything from lead management to photoshop skills.”
ARI Network Services Inc., a provider of the lead management tool FootSteps, today (Jan. 12) announced that the company has signed a multi-year reseller agreement with UVS Junction LLC.
According to a press release, under the terms of this agreement, ARI and UVS will integrate their products and UVS will resell FootSteps Essentials and Professional to its current and future customers.
“The integration of FootSteps with our website platform provides our dealers with a powerful one-two punch,” said Angie Cellucci, founder and director of UVS Junction. “UVS sites help dealers generate qualified sales opportunities, and FootSteps helps dealers nurture these opportunities and convert more leads into sales. The word ‘Junction’ in our corporate name means ‘to connect. After an extensive search for a company that would help us provide the perfect connection, we made the decision to team up with ARI. We are excited to launch this new relationship and bring FootSteps to our customers and to the RV community at large.”
“In the complex world of eCommerce, dealers will benefit from an end-to-end solution that meets their eCommerce, lead management and end-user experience needs,” said Roy W. Oliver, president and CEO at ARI. “ARI is pleased to announce its strategic alliance with UVS. Our lead management expertise combined with UVS’ Web platform delivers a superior solution for our mutual prospects and customers.”
“At ARI, we are committed to identifying and collaborating with other providers to deliver integrated solutions that help dealers profitably grow their business,” added Jon Lintvet, chief marketing officer and vice president of product at ARI. “UVS was looking for a new lead management solution to replace its current offering and best support its customers’ growing business needs.
“FootSteps provides UVS and its customers with a proven solution, already in use by many of the most respected names in the RV industry, and one that uniquely supports the RV industry and UVS’ customers ‘off the shelf,’” he added.
Lintvet said FootSteps Essentials helps dealers convert more opportunities into sales by automating a consistent lead nurturing and communication strategy and efficiently managing the sales process. FootSteps Professional is a more feature-rich version of the award-winning solution primarily designed to support the more expansive needs of dealers with multiple locations, many users, and multiple user roles.
Dealers attending the 2012 Stag-Parkway distributor show, Jan. 16 to 18, at the Mirage in Las Vegas, will have the opportunity to meet with UVS (Booth 918) and Bob McCann, director of education at ARI. McCann will share his ‘tips from the trenches’ with attendees that will help them save time, get the most out of their FootSteps integration, help grow their business, and forge ahead of the competition.