During Stag-Parkway Inc.’s Driving Success Show in San Antonio this January, the Atlanta-based company announced a new partnership with UVS Junction, a web development software and hosting company for RV dealers.
“It is clear that the needs of RV dealers are evolving very fast and all the programming and hosting functions that progressive internet retailers and marketers demand require strategic partnering to deliver solutions that work”, said John Spaulding, senior vice president, marketing, in a press release. “For the past several years, UVS has provided web content for our dealers through their web hosting services. We came to respect their work and believe this is the perfect time to merge our operations, logistics and fulfillment capabilities with their programming and web hosting capabilities.”
Current subscribers to Stag’s bolt-on catalog are being moved over to a new platform hosted by UVS Junction. Stag said that dealers will receive the same support, service and site benefits they are accustomed to getting from STAG at the same price, and the change will be transparent.
For dealers who want a more robust and customizable e-commerce store-front solution, Stag will be offering two new subscriptions – Level II: RVlifestyles Ecommerce and Level III: RVlifestyles Total Management. Both solutions bring a million dollars worth of resources to bear in delivering a turnkey store front product for as little as $4.93 a day. Stag will provide the content and logistics support and UVS will provide the web hosting and technology to support a dealer’s online store.
According to Stag, Level II and III will provide dealers with complete editing control. Dealers will be able to change copy, images and layout. They will also have complete control over online pricing and the ability to ship from their own inventory. These enhanced subscription packages allow the dealer to add web pages, post newsletters, issue certificates and coupons.
In addition to the new storefront solutions, Stag and UVS Junction are offering a new mobile application upgrade for Level II and III subscribers. The mobile app will put a dealer’s storefront in the right format for easy access and browsing on smartphones, pads and other mobile devices. It will allow dealers to broadcast live videos to customers online and demonstrate how a product works or is installed.
For more information, contact Stag Sales or UVS Junction at (407) 359-8878.
RV dealer principals, general managers and parts professional are invited to attend a special “super session panel” entitled “E-commerce Solutions–Taking Your Parts Store to the Next Level” on Oct. 4, during the RV Dealers International Convention/Expo at the Rio All-Suite Casino Hotel in Las Vegas.
According to a press release, the panel will discuss how the RV parts industry has changed through the power of the Internet. Discussions will include solutions to online parts stores ranging from third-party opportunities to self-managed revenue building and enhancement opportunities. Session attendees will learn how to use and implement the newest tools and strategies to build parts revenue. Tactics discussed on the panel will include product bundling, couponing, fulfillment, shipping, taxes and returns.
Panelists for the session include: Angela Cellucci, Robin Beebe-Moussaoui, and Doug McDonald from UVS Junction, Martin Street of Stag-Parkway, and Steve Swanson of Hilltop RV.
“Dealers will find out how to re-think sales by bringing parts to the front of their websites, how get to cash flow going by moving stale parts off the shelves, and creative marketing strategies get parts customers to return to their website,” Cellucci said.
UVS Junction has upgraded its sponsorship to level to Silver – making it the sole sponsor at that level at this time.
The session ties directly into curricula developed by the RV Learning Center and the Center on Education for Training for Employment at The Ohio State University. It is ideal for parts personnel interested in certification or seeking recertification continuing education credit.
The RV Dealers International Convention/Expo will be held Oct.1-5, at the Rio All-Suite Hotel & Casino in Las Vegas. The convention is sponsored by the Recreation Vehicle Dealers Association (RVDA), RVDA of Canada, and the RV Learning Center.
The 2012 convention will feature an exhibit hall filled with the RV industry’s top companies offering products and services to help dealers improve profitability. RVDA’s Partners in Progress Brand Committees will also meet to work on important dealer/manufacturer issues.
Visit www.rvda.org and www.rvlearningcenter.com to register for the convention and complete information about all the continuing education opportunities available. You can also get convention updates on LinkedIn® professional networking services, Twitter, and Facebook.
UVS Junction has enhanced its eCommerce program with a new online parts sales referral program. According to a press release, the new referral program allows RV dealers to invite “sales affiliates” to help with parts and accessories sales online.
Based on the decision of the RV dealer, anyone can be an affiliate seller under UVS Junction’s referral program. The dealer eCommerce administrator will have full control in managing its affiliate members and can customize the commission it pays individual affiliates for sales.
“Basically, RV dealer affiliates with this referral program can place a special link on their websites that pushes visitors to the dealership parts store,” Angie Cellucci, director of UVS Junction. “A specific affiliate ID number allows the dealer to know which affiliate made a sale, what they sold, and when the sale was made. Another really cool thing is that now smaller RV dealerships that don’t have partnerships with industry distributors can now become an affiliate for another dealership and earn a set commission for online sales.”
The referral program comes at no extra cost to UVS Junction eCommerce program customers and is available now.
“RV dealers over the past few years have learned that selling parts online are now a very large part of their revenue and having this option to sell parts through their eCommerce store while they are sleeping is the coolest option ever – especially when someone else is selling your parts for you,” Cellucci said.
Features of UVS Junction’s new referral program include:
• A user signup tool allows dealers to have direct administrator control over affiliate participation. Affiliates must apply to the program, be accepted by the administrator, and can be suspended at any time.
• Universal affiliate links ensure that referrer affiliates will receive a specially-assigned ID number, which is included in their referral URL links. When someone uses the link to purchase parts, the referrer affiliate receives a commission credit predetermined by the RV dealer.
• The dealer administrator decides what commission each affiliate will receive and can change the rate at any time. Commission can be paid at any time.
• Monthly individual affiliate payout reporting tools and order review. Referral reports are broken down into affiliate ID number, last payment made, current commission rate, current sales, unpaid commission, year-to-date sales, year-to-date commission, and order-by-order breakdown.
• Referrer banners. Web banner graphics linking to an RV dealers parts story can be created for specific affiliates to host on their own websites.
“We built this referral program so RV dealers can pass on a controlled affiliate link, and others can sell parts for them on their site,” Cellucci said. “Our lead developer, Doug McDonald, built this new program as a surprise to me on his down time to kick up our eCommerce product to unimaginable levels.”
To learn more about this new RV Parts eCommerce Referral Program, click here.
UVS Junction announced that it will be conducting its “RV Digital Boot Camp” Aug. 14-16 at its learning lab in Winter Springs, Fla.
According to a press release, the three-day Junction University session will teach attendees the latest and most effective Internet strategies, BDC development and dealer processes through hands-on computer lab exercises. Attendees will “learn the truth about what works and what doesn’t” on the Internet and can implement the strategies at their individual workstations.
The Junction University workshops are designed to bolster the skills of RV dealers of all levels, according to Angie Cellucci, director of UVS Junction. The educational offerings will be overseen by the company’s development team, which includes two former professors of Full Sail University. Online marketing and technology experts will regularly make guest appearances during workshops, UVS Junction said.
“The purpose of this university is for the RV industry to remain powerful,” said Cellucci. “Our industry is so far behind others like the automotive sector. While speaking with RV dealers every day, it’s clear that there is such a thirst to learn but they just don’t have a place to go that can be trusted.
“We feel that if we don’t start educating RV dealers now, they are going to go elsewhere to other industry trade shows that are outside the RV industry to learn about the new digital world. We want to ensure dealers are getting the right information instead of what marketing companies are trying to sell them.”
Topics will include:
• RV Digital Marketing basics.
• Attracting today’s RV prospect online
• Merchandising inventory online.
• Generating first-party leads.
• Effective processes for collecting consumer information.
• Optimizing your dealership website without the high cost of SEO companies.
• Learn about Google Logic.
• The power of video marketing.
• Effective SEO strategies.
• Social media strategies.
• Social media strategies for website visitors.
UVS Junction’s effort to educate the industry will continue outside Junction University. The company said it will donate a portion of its Junction University registration proceeds to help support the RV Learning Center.
To learn more about Boot Camp click here.
UVS Junction is launching a website development platform that will combine ease of use for the provider with the look and functionality of a “masters skill” site.
According to a press release, the new platform gives clients the ability to build and customize a home page in minutes as modules are easily sized, added, deleted and navigated. Pre-loaded modules use a simple “drag-and-drop logic,” giving dealers the opportunity to showcase floorplans, maps and all the information that is relevant to their location.
UVS will launch the new product with at least five templates that can be “variated hundreds of ways,” according to UVS Junction Director Angie Cellucci, adding, “Or, the client can build their site from scratch, and even then, minimum skills are required. No less than one new module will be released on a monthly basis.”
With the launch, UVS will feature a floorplan carousel module. Cellucci noted that existing UVS clients will have to upgrade to this new platform while new clients will automatically have it delivered with their new site. Development will start within the next 60 days for existing client upgrades.
To learn more about UVS Junction visit www.uvsjunction.com.
UVS Junction recently announced the launch of its eCommerce Mobile Parts Store designed for use by Smartphones. According to a press release, the new mobi application is exclusive to customers of industry distributor Stag-Parkway Inc.
“This new application allows the consumer to shop parts right from their smartphone,” said Doug McDonald, UVS Junction lead developer. “It’s easily navigated and the best part is that if a customer starts an order on their mobile and walks away from the purchase, then logs in on their computer, the shopping cart will follow them. One little click will add a shortcut icon to the users phone for continued easy access.”
While UVS Junction’s core eCommerce Parts Store platform can work with most distributor’s fulfillment services, the company said that Stag-Parkway’s seamless interface and superior data management protocols make it the easiest to integrate and manage. UVS Director Angie Celucci noted, “Dealers using the Stag-Parkway store have the distinct benefit of real time pricing and inventory availability. In a mobile environment, we saw this as a critical requirement and decided to make the new tool available exclusively to those using the Stag-Parkway storefront.”
With the eCommerce Parts Store, dealers control sales, coupons, emails and newsletters. To learn more about the UVS eCommerce Parts store and to see screen shots of their new mobile version, click here.
UVS Junction announced today (Feb. 20) the addition of a video option to its eCommerce Parts Store frame. According to a press release, the new element will allow RV dealers to showcase product videos, personal videos, television spots and educational videos on most pages of their eCommerce Store.
UVS Director Angie Celucci reported that the Winter Springs, Fla.-based firm started offering industry video to website clients back in 2004. Since then they have archived hundreds of videos, giving dealers the opportunity to publish both new and pre-owned inventory. In addition, UVS recently developed software that allows custom videos to be loaded onto a website console with the same logic as YouTube. “This new tool gives total freedom to our website clients to load their television spots, walk through videos, and any other video they like within minutes and publish it on demand without any downtime,” said Celucci.
During any given calendar month, UVS said it can support up to 40,000 hours of video combined among its client base. “Having a video option included within the framework of the eCommerce Parts Store opens so many new marketing strategies and gives our eCommerce clients the opportunity to showcase on behalf of themselves or a vendor,” said Celluci. “It also opens up tons of opportunities for providers. Providers can offer video to eCommerce RV Dealers from specific markets and vendors to help highlight the how to’s or help educate consumers.
To learn more and view a live demo store, visit http://www.uvsjunction.com/pages/partsstore.htm.
UVS Junction LLC announced a new program offering its eCommerce parts store to all RV dealers, regardless if they are currently a client.
“When we built the eCommerce store, we knew it was a powerful tool,” Angie Celucci, director of UVS Junction, said in a press release. “Since the release the reception has been overwhelming. After participating with the recent Stag Parkway show in Vegas we knew it was something we needed to do. We had so many RV Dealers that truly wanted the store as a stand-alone product. We’ve rewritten our eCommerce store to allow just that.”
According to Celucci, dealers gain the ability to load over 13,000 products on their website while adding their own categories, parts and products. The store also allows dealers to fulfill orders from their own shelf or their providers and generates a PO for tracking.
“It’s an eCommerce store, so the dealer collects all the money, and they pay their provider based on their terms,” said Celluci. “It’s collecting the information from the customer, generating a data base for future contact.
In addition, dealers can create coupons, newsletters and e-blasts, Celucci said.
Following six years as director of marketing with Giant Recreation World, Robin Beebe-Moussaoui joins UVS Junction to oversee marketing for the Winter Springs, Fla.-based RV web development firm.
“UVS has such a well-rounded platform and we continue to roll out new products and software updates every month,” Angie Cellucci, director of UVS Junction, said in a press release. “We teach our clients about so many strategies but, until now, we felt penetrating this market full speed would fall us short with our development. We needed the right fit to oversee an in-house marketing department.”
With UVS Junction, Beebe-Moussaoui’s primary role will be to offer augmented digital marketing, media and traditional advertising services that compliment and enhance the primary UVS product.
“Unlike traditional marketing companies that service our industry from the outside looking in, Robin’s expertise truly offers the best of both worlds,” Calucci said. “She understands how dealerships run from the inside out. She was able to bring her automotive marketing and operations background to the RV industry and help the dealership dominate its market.
In addition to Giant Recreation World, Beebe-Moussaoui’s background includes marketing positions with: Chuck E. Cheese Pizza, Little Caesars Pizza, Cox Radio, Tribune Publishing and Centex Homebuilders. She also handled digital marketing strategies regionally for the Florida RV Trade Association (FRVTA) since 2009.
UVS Junction recently announced that Jim Zender has joined the Winter Springs, Fla.-based web development and design company as director of national sales.
According to a press release, Zender has a strong background in retail financing of RVs, boats and horse trailers.
Originally from Wisconsin, Zender was with WPS Insurance prior to moving to Springfield, Mo., where he now resides. He held the positions of regional director, director of sales and director of the Western Division of InsurTec, a sister company of WPS. He is also founder of Selarity Inc., a Springfield firm that works with RV companies which he will continue to oversee.
Zender said he is looking forward to “an incredible opportunity and journey with the UVS family.”