UVS Junction announced that it has enhanced its online console for dealers with a heatmap and site stats map to improve web tracking and performance.
“Having a real time heatmap installed is an amazing tool that allows our clients to click onto a tab and view actual impressions for every page on their site,” said UVS Junction Director Angie Cellucci in a press release. “The more impressions in one area, the hotter the map. This tool paints a clear picture and helps us provide the best page layout for our clients helping them benefit by all their traffic.”
She added, “With our Grid Builder, moving modules around to key hot spots on the website is easy. Combine these tools and together they are truly cutting edge.”
In addition to the heatmaps that track every page, including custom pages, UVS also introduced a site stats map that shows real time visitors who are on your site at that moment.
“A red dot will show up on the map,” Cellucci said. “The more people the hotter the dot. You just click on the dot to pinpoint the location of where the IP is being sent from. You can also change the view to satellite for even more detailed viewing.”
Cellucci reported that the company would be “adding different levels of tracking as we grow the product, including graph and pie charts.”
For more information click here.
UVS Junction LLC announced the release of the company’s newest widget, designed to help RV dealers better update and display available floorplans on their websites.
“Floorplans are such a big part of our client requests that we knew we needed to give them multiple ways to feature their floorplans,” said UVS Director Angie Cellucci. “Most importantly, they need a way to publish floorplans whether or not the inventory is living on their lot. Our directories are all set up in seconds – just click on the plans you want.”
UVS floorplan directories offer dealers the ability to select actual inventory, virtual inventory or both. Cellucci noted, “If they select both, our database will look at their inventory first. If they have that model, it will publish their real inventory. If they sell the unit, their directory will still remain complete and pull from their virtual lot.”
The floorplan widgets offer three choices for dealers.
“Our clients can choose to publish their floorplans by manufacturer and then drill down to brand. They can even separate manufacturer floorplans by motorized and towables,” Cellicci explained. “That’s the beauty of our widgets. You just drag and create a new box and you’re done! The second widget is a floorplan browser. This tool lists all manufacturers and their brands in alphabetical order. The last is a floorplan carousel which is simply a visual product.”
A thumbnail is also displayed along with the floorplan. When visitors click the plan it drives them to the inventory.
“It’s important to our client base to remain front runners,” she said. “Consumers are smart and they know what they want. Having floorplan directories helps keep hard earned web traffic on our client sites and doesn’t give a visitor a reason to visit with manufacturer sites to find what they’re looking for.”
To learn more about floorplan directories and view a demo video, click here.
UVS Junction LLC has hired Dominic Trono to oversee the web development and software firm’s in-house search engine optimization (SEO) service. According to a press release, Trono brings nearly 15 years of marketing and SEO experience.
“Over and over we receive emails from our clients asking us our spin on SEO marketing,” said Angie Cellucci, director of Winter Springs, Fla.-based UVS Junction. “They want to know if they should spend the money. Or worse, they’re spending thousands of dollars for unnecessary services. We are also faced with marketing firms asking us to do things to a client site that we clearly know are not effective.”
With Trono joining the UVS team, the company will have an expert to manage this service in-house.
“RV dealers have enough on their plate focusing on rolling metal out the door,” Cellucci said. “Our clients trust us and it’s our responsibility to look out for them. We embraced the idea and ran with it.”
Cellucci said that SEO just adds one more service to UVS Junction’s portfolio.
“This service, as is true of most of our services, will be included in our clients monthly payment,” Cellucci said. “By offering this in-house service, we will continue to keep money in the pockets of our clients.”
UVS Junction LLC has released its new “RV Rental Platform,” according to a press release.
“This platform is probably the most efficient available,” said Angie Cellucci, director of Winter Springs, Fla.-based UVS Junction. “We designed it to be simple by eliminating all the unnecessary layers while keeping our three-click logic in mind. I’m so pleased with our development team and the results of this program.”
Cellucci said that RV dealer clients can utilize the platform within their consoles. After logging in, dealers can view pending rental applications, process credit card payments, or view a map of all rentals scheduled or pending.
“We are often asked by our clients about various products and in all cases it’s just easier for us to build the software ourselves,” she said. “Taking action to write this software keeps our clients in control and everything is within reach once they are logged in.”
The rental platform is free to all UVS clients. To learn more and watch a video, click here.
During Stag-Parkway Inc.’s Driving Success Show in San Antonio this January, the Atlanta-based company announced a new partnership with UVS Junction, a web development software and hosting company for RV dealers.
“It is clear that the needs of RV dealers are evolving very fast and all the programming and hosting functions that progressive internet retailers and marketers demand require strategic partnering to deliver solutions that work”, said John Spaulding, senior vice president, marketing, in a press release. “For the past several years, UVS has provided web content for our dealers through their web hosting services. We came to respect their work and believe this is the perfect time to merge our operations, logistics and fulfillment capabilities with their programming and web hosting capabilities.”
Current subscribers to Stag’s bolt-on catalog are being moved over to a new platform hosted by UVS Junction. Stag said that dealers will receive the same support, service and site benefits they are accustomed to getting from STAG at the same price, and the change will be transparent.
For dealers who want a more robust and customizable e-commerce store-front solution, Stag will be offering two new subscriptions – Level II: RVlifestyles Ecommerce and Level III: RVlifestyles Total Management. Both solutions bring a million dollars worth of resources to bear in delivering a turnkey store front product for as little as $4.93 a day. Stag will provide the content and logistics support and UVS will provide the web hosting and technology to support a dealer’s online store.
According to Stag, Level II and III will provide dealers with complete editing control. Dealers will be able to change copy, images and layout. They will also have complete control over online pricing and the ability to ship from their own inventory. These enhanced subscription packages allow the dealer to add web pages, post newsletters, issue certificates and coupons.
In addition to the new storefront solutions, Stag and UVS Junction are offering a new mobile application upgrade for Level II and III subscribers. The mobile app will put a dealer’s storefront in the right format for easy access and browsing on smartphones, pads and other mobile devices. It will allow dealers to broadcast live videos to customers online and demonstrate how a product works or is installed.
For more information, contact Stag Sales or UVS Junction at (407) 359-8878.
RV dealer principals, general managers and parts professional are invited to attend a special “super session panel” entitled “E-commerce Solutions–Taking Your Parts Store to the Next Level” on Oct. 4, during the RV Dealers International Convention/Expo at the Rio All-Suite Casino Hotel in Las Vegas.
According to a press release, the panel will discuss how the RV parts industry has changed through the power of the Internet. Discussions will include solutions to online parts stores ranging from third-party opportunities to self-managed revenue building and enhancement opportunities. Session attendees will learn how to use and implement the newest tools and strategies to build parts revenue. Tactics discussed on the panel will include product bundling, couponing, fulfillment, shipping, taxes and returns.
Panelists for the session include: Angela Cellucci, Robin Beebe-Moussaoui, and Doug McDonald from UVS Junction, Martin Street of Stag-Parkway, and Steve Swanson of Hilltop RV.
“Dealers will find out how to re-think sales by bringing parts to the front of their websites, how get to cash flow going by moving stale parts off the shelves, and creative marketing strategies get parts customers to return to their website,” Cellucci said.
UVS Junction has upgraded its sponsorship to level to Silver – making it the sole sponsor at that level at this time.
The session ties directly into curricula developed by the RV Learning Center and the Center on Education for Training for Employment at The Ohio State University. It is ideal for parts personnel interested in certification or seeking recertification continuing education credit.
The RV Dealers International Convention/Expo will be held Oct.1-5, at the Rio All-Suite Hotel & Casino in Las Vegas. The convention is sponsored by the Recreation Vehicle Dealers Association (RVDA), RVDA of Canada, and the RV Learning Center.
The 2012 convention will feature an exhibit hall filled with the RV industry’s top companies offering products and services to help dealers improve profitability. RVDA’s Partners in Progress Brand Committees will also meet to work on important dealer/manufacturer issues.
Visit www.rvda.org and www.rvlearningcenter.com to register for the convention and complete information about all the continuing education opportunities available. You can also get convention updates on LinkedIn® professional networking services, Twitter, and Facebook.
UVS Junction has enhanced its eCommerce program with a new online parts sales referral program. According to a press release, the new referral program allows RV dealers to invite “sales affiliates” to help with parts and accessories sales online.
Based on the decision of the RV dealer, anyone can be an affiliate seller under UVS Junction’s referral program. The dealer eCommerce administrator will have full control in managing its affiliate members and can customize the commission it pays individual affiliates for sales.
“Basically, RV dealer affiliates with this referral program can place a special link on their websites that pushes visitors to the dealership parts store,” Angie Cellucci, director of UVS Junction. “A specific affiliate ID number allows the dealer to know which affiliate made a sale, what they sold, and when the sale was made. Another really cool thing is that now smaller RV dealerships that don’t have partnerships with industry distributors can now become an affiliate for another dealership and earn a set commission for online sales.”
The referral program comes at no extra cost to UVS Junction eCommerce program customers and is available now.
“RV dealers over the past few years have learned that selling parts online are now a very large part of their revenue and having this option to sell parts through their eCommerce store while they are sleeping is the coolest option ever – especially when someone else is selling your parts for you,” Cellucci said.
Features of UVS Junction’s new referral program include:
• A user signup tool allows dealers to have direct administrator control over affiliate participation. Affiliates must apply to the program, be accepted by the administrator, and can be suspended at any time.
• Universal affiliate links ensure that referrer affiliates will receive a specially-assigned ID number, which is included in their referral URL links. When someone uses the link to purchase parts, the referrer affiliate receives a commission credit predetermined by the RV dealer.
• The dealer administrator decides what commission each affiliate will receive and can change the rate at any time. Commission can be paid at any time.
• Monthly individual affiliate payout reporting tools and order review. Referral reports are broken down into affiliate ID number, last payment made, current commission rate, current sales, unpaid commission, year-to-date sales, year-to-date commission, and order-by-order breakdown.
• Referrer banners. Web banner graphics linking to an RV dealers parts story can be created for specific affiliates to host on their own websites.
“We built this referral program so RV dealers can pass on a controlled affiliate link, and others can sell parts for them on their site,” Cellucci said. “Our lead developer, Doug McDonald, built this new program as a surprise to me on his down time to kick up our eCommerce product to unimaginable levels.”
To learn more about this new RV Parts eCommerce Referral Program, click here.
UVS Junction announced that it will be conducting its “RV Digital Boot Camp” Aug. 14-16 at its learning lab in Winter Springs, Fla.
According to a press release, the three-day Junction University session will teach attendees the latest and most effective Internet strategies, BDC development and dealer processes through hands-on computer lab exercises. Attendees will “learn the truth about what works and what doesn’t” on the Internet and can implement the strategies at their individual workstations.
The Junction University workshops are designed to bolster the skills of RV dealers of all levels, according to Angie Cellucci, director of UVS Junction. The educational offerings will be overseen by the company’s development team, which includes two former professors of Full Sail University. Online marketing and technology experts will regularly make guest appearances during workshops, UVS Junction said.
“The purpose of this university is for the RV industry to remain powerful,” said Cellucci. “Our industry is so far behind others like the automotive sector. While speaking with RV dealers every day, it’s clear that there is such a thirst to learn but they just don’t have a place to go that can be trusted.
“We feel that if we don’t start educating RV dealers now, they are going to go elsewhere to other industry trade shows that are outside the RV industry to learn about the new digital world. We want to ensure dealers are getting the right information instead of what marketing companies are trying to sell them.”
Topics will include:
• RV Digital Marketing basics.
• Attracting today’s RV prospect online
• Merchandising inventory online.
• Generating first-party leads.
• Effective processes for collecting consumer information.
• Optimizing your dealership website without the high cost of SEO companies.
• Learn about Google Logic.
• The power of video marketing.
• Effective SEO strategies.
• Social media strategies.
• Social media strategies for website visitors.
UVS Junction’s effort to educate the industry will continue outside Junction University. The company said it will donate a portion of its Junction University registration proceeds to help support the RV Learning Center.
To learn more about Boot Camp click here.
UVS Junction is launching a website development platform that will combine ease of use for the provider with the look and functionality of a “masters skill” site.
According to a press release, the new platform gives clients the ability to build and customize a home page in minutes as modules are easily sized, added, deleted and navigated. Pre-loaded modules use a simple “drag-and-drop logic,” giving dealers the opportunity to showcase floorplans, maps and all the information that is relevant to their location.
UVS will launch the new product with at least five templates that can be “variated hundreds of ways,” according to UVS Junction Director Angie Cellucci, adding, “Or, the client can build their site from scratch, and even then, minimum skills are required. No less than one new module will be released on a monthly basis.”
With the launch, UVS will feature a floorplan carousel module. Cellucci noted that existing UVS clients will have to upgrade to this new platform while new clients will automatically have it delivered with their new site. Development will start within the next 60 days for existing client upgrades.
To learn more about UVS Junction visit www.uvsjunction.com.
UVS Junction recently announced the launch of its eCommerce Mobile Parts Store designed for use by Smartphones. According to a press release, the new mobi application is exclusive to customers of industry distributor Stag-Parkway Inc.
“This new application allows the consumer to shop parts right from their smartphone,” said Doug McDonald, UVS Junction lead developer. “It’s easily navigated and the best part is that if a customer starts an order on their mobile and walks away from the purchase, then logs in on their computer, the shopping cart will follow them. One little click will add a shortcut icon to the users phone for continued easy access.”
While UVS Junction’s core eCommerce Parts Store platform can work with most distributor’s fulfillment services, the company said that Stag-Parkway’s seamless interface and superior data management protocols make it the easiest to integrate and manage. UVS Director Angie Celucci noted, “Dealers using the Stag-Parkway store have the distinct benefit of real time pricing and inventory availability. In a mobile environment, we saw this as a critical requirement and decided to make the new tool available exclusively to those using the Stag-Parkway storefront.”
With the eCommerce Parts Store, dealers control sales, coupons, emails and newsletters. To learn more about the UVS eCommerce Parts store and to see screen shots of their new mobile version, click here.