Top officials of Victorinox/Swiss Army were at the home offices of Kampgrounds of America Inc. (KOA) in Billings, Mont., recently to investigate possible cooperative ventures with the world’s largest system of open-to-the-public family campgrounds. Victorinox, with headquarters in Monroe, Conn., is the maker of the finest watches and travel gear as well as classic Swiss Army knives and cutlery, according to a news release.
Visiting Billings were Rick Taggart, president of Victorinox/Swiss Army; Scott Swaebe, director of visual merchandising ; and Renee Hourigan, director of advertising and public relations.
“We are constantly reaching out to the very best brands in the outdoor sector, looking for ways we can work together,” said KOA Chairman and CEO Jim Rogers. “It was a thrill for us to host the decision-makers from a company of the caliber of Swiss Army. When it comes to specialized outdoor gear, it doesn’t get much better than Victorinox.”
While no immediate plans were announced, the two industry leaders are discussing several joint-project options.
“One bright side to the effects of the recent challenging economy is that everyone in the outdoor business world now understands that we are all interrelated and very dependent on one another for success,” Rogers said.
Rogers recently visited the leaders of The Coleman Co. Inc in Wichita, Kan., and will be in San Diego next week attending the Outdoor Industry Association’s Annual Rendezvous of leading outdoor manufacturers and retailers