Howe, Ind.-based Cruiser RV LLC recently launched its new brand campaign emphasizing the company’s commitment to doing business “in a more personal way as opposed to the larger corporate OEMs.” According to a press release, dealers are responding to the initiative.
“Aaron Vogt, managing partner at Vogt RV in Fort Worth, Texas, likes our style and he’s not afraid to point out what he’s looking for when he chooses an OEM and its brands to bring on,” said Jeff Fought, president of Cruiser RV.
Vogt noted, “It’s just a perfect partnership for us. Cruiser RV product innovations have provided us with a better lightweight travel trailer to sell without the elevated price tag. They listen to our suggestions, and together we grow our partnership based on what is best for our customers. Cruiser RV has elevated the bang for buck on my lot.”
He also points out that he’s had the same contacts from Cruiser RV to his dealership since day one. “I truly feel that when the good folks at Cruiser RV and I speak, we are both trying to figure out how to sell more trailers to our customers in a win-win-win way,” Vogt said. “To me, Cruiser RV stands for honesty and integrity, and combined with affordable trailers and eye appeal, that’s an easy sell. I like everything about them, the people, the products, and the customer service. Each Cruiser RV model is unique and hard to shop.”
Cruiser RV, sister company to DRV Inc, manufactures trailers under the brand names Shadow Cruiser, Fun Finder, Fun Finder XTRA, Radiance, Enterra and View Finder Signature. For more information and dealer inquiries contact Jay Mohamed at (260) 562-3500 or e-mail firstname.lastname@example.org.