In less than four months from its introduction, Voltage luxury toy haulers from Dutchmen Manufacturing Inc. have entered the top 25 retail sales for fifth-wheels in the United States, the company reported in a news release.
Voltage is ranked No. 24 according to the January 2011 Statistical Surveys Inc. (SSI) Market report.
Tom Walworth, SSI’s general manager, commented, “This accomplishment is unprecedented in the history of luxury toy haulers. Retail sales are showing a significant increase in the $50,000 plus prince point. Voltage is performing very well in this segment.”
Nate Goldenberg, general manager of Dutchmen RV’s Denali, Voltage and Rubicon product lines, credits the success of the brand to the innovative product design and the quality of dealers Voltage has attracted to Dutchmen.
“When we developed Voltage, we knew that the product had to be simply better than the competition,” he said. “There are a lot of “cookie cutter” toy haulers in the market today. Voltage had to offer unique product advantages and offer the most features and value in the toy hauler segment.”
“Since Voltage was an entirely new product line to Dutchmen, we had a clean slate when it came to selecting dealers to market the brand. We identified the best “A-Dealers” in each of the major markets and targeted them to sell the product line. We showed these dealers the prototypes and included their feedback and suggestions into the design before Voltage was launched.”
Voltage currently offers four 102-inch wide high profile fifth-wheel floorplans from 35 feet to 42 feet and retails for $54,000 to $68,000. Floorplans feature 7-foot, 6-inch tall super slides in the main living area, innovative side aisle bathrooms, and exclusive bedroom designs with either a huge wardrobe slide or a king bed slide with a front walk in closet. Voltage offers floorplans with garages from 10 feet to 14 feet feet and is available in five different exterior paint packages.
Don Clark, president of Dutchmen RV, said, “One of Mr. Goldenberg’s goals, when coming to Dutchmen, was to cut his own path and create something meaningful for the industry. I’m pleased to say that Nate and his sales team have accomplished this with Voltage.”
Goldenberg said, “We are very pleased with the enthusiastic response we have received from retail consumers on the product line. It’s the hit of the shows. At many dealerships Voltage is retailing as soon as it is received on the lot. With more floorplans coming soon, we are looking forward to a successful spring and summer selling season and for Voltage to continue to climb up the retail rankings.
Dutchmen RV is a division of Thor industries Inc. Dutchmen RV produces several brands of towable recreational vehicles that are sold throughout the United States and Canada. Dutchmen RV brands include the Denali, Komfort, Infinity, Aspen Trail, Kodiak, Voltage, Rubicon, Aerolite, Coleman and Dutchmen brands. For more information on Dutchmen RV and its brands visit www.dutchmen.com or call (574) 537-0600.