RVing is reaping the benefits of a high-profile year for the Professional Bowlers Association (PBA), as Go RVing’s ads continue to run all season on ESPN-televised tournament events.
On Feb. 14, PBA title winner Walter Ray Williams Jr. made bowling history when he won his second U.S. Bowling Congress Masters title, bringing his total number of titles won to 47, the most in PBA Tour history. The win was the eighth career major title for Williams, who rolls on the Go RVing PBA team with Mike Machuga and Mike Wolfe. The Go RVing team prominently sports the Go RVing logo on their shirts this season.
Earlier this season, the sport of bowling drew national media attention as professional bowler Kelly Kulick made history by becoming the first woman ever to win a PBA tour title. Kulick trounced Chris Barnes in the final round of the Tournament of Champions, taking home one of bowling’s most prestigious titles and raising the sport’s profile.
Capitalizing on what has been a great year for the PBA, Go RVing is sponsoring 165 30-second ad spots during PBA matches, and the Go RVing logo also appears on on-screen billboards and lane signage during many televised PBA games. Go RVing will again sponsor the Go RVing Match Play Championship in Norwich, Conn., with televised finals on March 21.
“Go RVing has always valued its partnership with the PBA, and we are very glad to be a part of this historic year for the sport of bowling,” said RVIA Vice President and Chief Marketing Officer Gary LaBella. Now in its fourth PBA sponsorship year, the exposure through the tournaments and ad buys has proven to be a strong leads generator for Go RVing.